Sword and the Script | B2B

AUGUST 29, 2023

Studies show B2B buyers are getting younger and want to engage with companies on social media; B2B marketers are finding social media supports both leads and revenue About one-third of respondents find new products and hear about brands for the first time on social media. Consider the following: 1.

Social Media 77

Social Media B2B Marketing Social Marketing Emarketing 77

Martech

APRIL 18, 2022

The global social media advertising market is expected to reach $262 billion by 2028, up from $103 billion in 2020, according to a new report by Million Insights. As with all things digital, social media has seen its popularity surge during the pandemic. billion people currently use social media, more than double from 2.07

Social Media 110

Social Media Advertisements Advertising Media 110

KoMarketing Associates

JANUARY 9, 2019

As marketers continue to see the benefits associated with social media marketing, new research indicates that they remain dedicated to this avenue when looking ahead to the coming months. At the moment, the majority of marketers’ social media budget (almost 60 percent) goes toward content creation.

Social Media 143

Social Media Spending Customer Surveys Budget Management 143

Champion Communications

DECEMBER 15, 2023

As social media continues to dominate our lives, influencers have become influential voices in shaping public opinion. With the instantaneous nature of social media, crises can escalate rapidly and have severe implications for brands and individuals. Looking for more PR insights?

PR 62

PR Forecasting Campaigns Analysis 62

Bluetext

JANUARY 5, 2024

This additional information can include points such as demographics, firmographics, social media profiles, geolocation, and more—enriching your customer dataset can improve the overall quality, completeness, and accuracy. The post 2024 Future Forecast appeared first on Bluetext. Contact us today.

Forecasting 40

Forecasting Paid Content Marketing AI Allocation 40

PureB2B

APRIL 29, 2022

The importance of social media in B2B marketing is no longer up for debate, and any business worth its salt should have presence on at least one social platform. And sure, this can keep your social channels coasting along well enough. One way to do this is to move from a reactive social media strategy to a predictive one.

Social Media 62

Social Media Media Ideal Customer Profiles Forecasting 62

ClickZ

JANUARY 2, 2021

The global AI revenue is forecasted at US $35 billion in 2021 with a catalyzed 3X growth up to US $126 billion by 2025. Proving marketing ROI stands as a major challenge, however, this list details the exact channels that are pain points for analyzing revenue success: Social media marketing (SMM) – 44%. Digital titans.

Forecasting 97

Forecasting Advertising Agencies Cost Per Thousand Advertisements 97

Oktopost

SEPTEMBER 13, 2022

Social media for financial services is a rapidly growing sector. An Emarketer report forecasted that digital ad spending in the financial services sector would grow 9.7% Financial service companies that don’t have a social media presence risk being perceived as out-of-touch or even untrustworthy. billion in 2020.

Social Media 84

Social Media Work Management Marketing Management Service 84

KoMarketing Associates

JANUARY 22, 2019

Setting your social media strategy in the new year can seem like a daunting task. Here are the steps necessary to creating a wholistic social media approach in the new year: Identify what matters in your social media strategy. What do you want from social media? Who is your target audience?

Social Media 122

Social Media Webinar Metrics Media Marketing & Strategy 122

KoMarketing Associates

APRIL 23, 2019

A B2B social media audit is an overall view into the analytics, performance, behavior, and schedule of your organization’s social media activities. It’s important for B2B organizations to stay active and engaged on social media. Below are 10 questions that should be asked during a B2B social media audit.

Paid Content 141

Paid Content Social Media Media B2B 141

KoMarketing Associates

APRIL 5, 2017

New forecast numbers from eMarketer show mobile ad spend in China will increase significantly over the next five years. The analysis predicts by 2021 nearly 82 percent of digital ad spending will be dedicated to mobile.

Forecasting 120

Forecasting Spending Paid Search Agency Emarketing 120

Hubspot

APRIL 1, 2020

As a marketer, reading trending predictions or industry forecasts is the norm. We've all been there, especially with social media predictions. Although we're always trying to forecast what the future holds so we can run successful campaigns and strategize for the future, things don't always go as planned.

Social Media 95

Social Media Social Marketing Planning Media 95

Martech

APRIL 12, 2024

However, many advertisers claim that the social media giant’s dependable advertising system is currently experiencing significant issues, prompting some to reallocate their budgets to rival platforms. Dig deeper: The zero-sum game of social media: When going viral spells disaster Impact. billion in ad revenue.

Cost 99

Cost Advertisements Advertising Automation 99

Emplifi

DECEMBER 6, 2018

Social media platforms are a fantastic option to reach millions all around the world. According to Statista, the global revenue forecast for social media platforms in 2019 is estimated to be 39 billion. One of the best ways to promote your content on social media channels is through the social media video format.

Social Media 107

Social Media Video Marketing Media Forecasting 107

KoMarketing Associates

APRIL 19, 2023

This comes as they look toward maintaining their present success, rather than forecasting future outcomes. Most respondents claim that they use marketing automation tools for social media management (29%), paid advertising (29%), and email marketing (28%).

Budget Programs 223

Budget Programs Marketing Report Spending Marketing Management 223

Content Marketing Institute

DECEMBER 6, 2023

Plus, these experts forecast the impact of social media and world turmoil and give a healthy dose of hope. What’s ahead in content and marketing for 2024? AI gets a lot of attention in these predictions, but in surprising ways.

Trends 128

Trends Forecasting Content Marketing Content 128

Martech

SEPTEMBER 18, 2023

HubSpot’s August releases include additions to its AI tools, numerous reporting and forecasting improvements, commerce updates and more. Efficiently create and edit social media captions using the AI assistant for highlight commands (beta), now available in social media tools.

Top of Funnel 120

Top of Funnel Forecasting SMS Work Management 120

Oktopost

NOVEMBER 18, 2020

Either that or you fundamentally have a broken forecasting process — and nobody wants that. Why Do Sales Reps Need Social Engagement Insight To Win? Social media is the third-largest engagement channel just after email and website. Another problem that stems from this is that it’s not predictable.

Social Media 89

Social Media Top of Funnel Lead Ranking Lead Scoring 89

Lead Forensics

APRIL 16, 2024

Get ready to leverage data-driven insights, improve forecasting accuracy, and become a sales superstar in the age of AI. AI-powered sentiment analysis tools can analyze customer reviews, social media conversations, and email exchanges to gauge customer satisfaction and identify areas for improvement.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Martech

APRIL 23, 2024

The data analyzed can include website and app engagement, customer sentiment and social media activity, as well as contextual data like location and even weather. Decades ago, computers were used to analyze weather data in order to make forecasts, for example. ” Predictive analytics Predictive analytics has a long history.

Analytics 70

Analytics Marketing AI Lead Ranking Forecasting 70

Sprout Social

MARCH 19, 2024

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. At the same time, text analytics can monitor public concerns on social media.

Marketing AI 111

Marketing AI Work Management Marketing Management Customer Satisfaction 111

Martech

DECEMBER 15, 2023

Social media publishing supports more tags and mentions Boost social media engagement while reducing your team’s reliance on third-party tools or cumbersome multi-tool social posting work by using the new features to tag Instagram profiles in photos and reels and mention LinkedIn personal profiles, when scheduling posts in HubSpot.

Top of Funnel 109

Top of Funnel Terms and Conditions Forecasting Paid Search Agency 109

Convince & Convert

DECEMBER 19, 2014

Social media is no longer just about marketing; it’s also about the customer experience. Social Media Number of the Week: 585 Million. Our social media number of the week is brought to you by UPS, which came out with the amazing little video about a four-year-old named Carson who is UPS’s biggest fan.

Social Media 129

Social Media Skype Media Gartner 129

Top Rank Marketing

DECEMBER 15, 2023

Social Media Today Brandwatch 2024 Digital Marketing Trends [Report] Social media management and research firm Brandwatch has published its 2024 collection of digital marketing trends, with top areas of focus expected for the coming year including AI, authenticity, personalization, and social listening, among others, Brandwatch recently announced.

Marketing Analytics Tools 111

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 111

Biznology

MAY 6, 2015

the print and broadcast media were the only ones who could really speak to the masses about a business. Now, with the help of social media and review sites, everyone and anyone can have a say, anytime. Southwest Airlines took to social media touting how they are now the only U.S. Before the Internet and Web 2.0,

Social Media 80

Social Media Media Web 2.0 Marketing Management 80

Martech

APRIL 4, 2024

Emplifi added 10 AI-powered solutions to help social media marketing and customer care teams increase efficiency and create more productive workflows. is an AI agent designed to assist SMBs with social media strategies, content creation and channel management. Marketeam.ai’ s myElla.ai Get MarTech! In your inbox.

Marketing AI 62

Marketing AI Paid Content Marketing Management Forecasting 62

Televerde

JUNE 28, 2018

This Saturday marks the ninth anniversary of Social Media Day, a day to recognize the impact of social media on global communications. Social media has changed how we communicate in every facet of society from entertainment to politics and education to business.

Social Media 56

Social Media Media B2B Thought Leadership Privacy 56

Top Rank Marketing

DECEMBER 20, 2023

These are just a few statistics to get you to start considering this channel for your social media content calendar. Let’s take a look at the advantages and changes that are making pinning a thing that social media savvy organizations should be doing regularly. Male users increased 40% year-over-year. Are you ready?

Paid Content 114

Paid Content Search Marketing Promotion Advertising Agencies 114

Top Rank Marketing

SEPTEMBER 15, 2023

MarketingCharts New Report Finds That Investment in Influencer Marketing Is Rising Faster Than Traditional Ads Influencer marketing spending is expected to grow by 14 percent during 2023, while social media advertising spending will see a 4.1 percent expansion, as spending on influencer-sponsored social media content in the U.S.

Marketing AI 105

Marketing AI B2B Marketing B2B Marketing Management 105

Convince & Convert

MARCH 7, 2024

Harness the power of AI for market research and analysis by employing natural language processing (NLP) algorithms to analyze vast amounts of unstructured data from social media, customer reviews, and industry reports, extracting valuable insights on consumer sentiment, trends, and competitor strategies.

Marketing Analytics Tools 140

Marketing Analytics Tools Marketing AI Lead Ranking Research 140

Marketing Insider Group

MARCH 13, 2023

Sharing meaningful newsletters, blog posts, and social media updates, can make a serious impact on the success of your business. Best Growth: Nutanix In 2019, Nutanix created The Forecast , a newsletter that covers the latest trends in cloud computing, technology, and their impact on business. Not convinced? We have proof!

Marketing Budget 227

Marketing Budget Work Management Marketing Management Marketing Budget Creation 227

Convince & Convert

DECEMBER 19, 2014

Social media is no longer just about marketing; it’s also about the customer experience. Social Media Number of the Week: 585 Million. Our social media number of the week is brought to you by UPS, which came out with the amazing little video about a four-year-old named Carson who is UPS’s biggest fan.

Social Media 95

Social Media Skype Media Gartner 95

Sprout Social

JANUARY 9, 2024

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Predictive analytics: Used to predict future trends and outcomes based on historical data using statistical models and forecasting techniques.

Analytics 113

Analytics Enterprise Management Work Management Business 113

Top Rank Marketing

DECEMBER 8, 2023

Social Media Today Is Video Content Being Created for All Stages of the Buyer’s Journey? percent growth predicted for 2024, while keyword search was expected to remain as the most popular advertising format, according to newly-released forecast findings. percent from 2022, with 11.6

Newsletter 97

Newsletter B2B Marketing Linkedin Studies 97

Top Rank Marketing

AUGUST 25, 2023

billion, according to newly-published forecast data. Social Media Today Video dominates social time—but it’s reaching a saturation point When it comes to how much time U.S. social media users allot to video, 2023 is expected to be the second year with video topping all other social network activities, with 56.4

Newsletter 93

Newsletter Spending Linkedin B2B Marketing 93

The Marketing Blender

NOVEMBER 4, 2022

Your job would be to determine what your ideal CAC is, and then reverse engineer advertising forecasts. . Pro Tip: Most advertising platforms can provide you with forecasting. To pick a platform, you’ll need to understand where your target market is, create your audience, and then forecast your results. Recent Posts.

Budget Programs 96

Budget Programs Allocation Sales Qualified Leads Marketing Budget 96

Crimson Marketing

NOVEMBER 17, 2014

So says Pernille Bruun-Jensen, CMO of social media marketing intelligence platform NetBase, regarding the use of Big Data in digital marketing today. Pernille explains why making that comparison is part of a smart social media strategy. Digital Marketing Podcasts'

CMO 100

CMO Social Media Social Marketing Psychographics 100