Paul Gillin

APRIL 27, 2012

In a presentation to the SugarCRM SugarCon conference in San Francisco earlier this week, Gary Burnette, vice president of sales transformation at IBM, told how the implementation team at IBM succeeded in making social selling a coveted goal rather than another set of rules and reports. View more presentations from SugarCRM.

Process 50

Process Word of Mouth Forecasting Lock-In 50

Paul Gillin

MARCH 13, 2012

With 20 of the world’s largest 27 cities and a growing population of young people, emerging markets present attractive growth possibilities, Ng said, but their technology needs aren’t the same as those of western economies. IDC Forecast. For example, mobile platforms are the dominant platform for consumer services.

Planning 50

Planning Forecasting Mobile Marketing Paid Search Agency 50

Paul Gillin

OCTOBER 5, 2011

Is it any surprise that forecasters expect direct-mail marketing to decline nearly 40% over the next two years? My presentation to this week’s DMA conference is below. View more presentations from Paul Gillin. And then I thought about what that says about the state of direct marketing today. Dump the Junk.

Direct Marketing 50

Direct Marketing BtoB Word of Mouth Conference 50

Paul Gillin

JANUARY 6, 2011

Stories of social media failures will become more frequent as practitioners realize that customer conversations are time-consuming to maintain and that peer conversations present as many problems as they do opportunities.”. I responded that no slight was intended.

Social Marketing 50

Social Marketing Marketing Analytics Tools Peer-to-peer Paid Search Agency 50

Paul Gillin

JUNE 24, 2010

I’m particularly interested in your feedback on this chapter because it presents some new ideas I’ve been playing with about how to calculate the ROI of almost anything. These are two simple examples, but they both require confident forecasting based upon accurate historical data. For many companies, that’s far from simple.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

JANUARY 16, 2012

Improve forecasting effectiveness. The resulting site can resize and present content according to the capabilities of the device. User Presentations. The session features presentations from two users in medicine. Other User Presentations. Leverage skills and distribute workload. Alistair Rennie at Lotusphere 2012.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50