Adobe Experience Cloud Blog

JANUARY 27, 2011

by Katie Byrnes Marketo CEO, Phil Fernandez, had the chance to interview the CEO of the Sales Lead Management Association, James Obermayer at Dreamforce 2010. When you get top thought leaders in the industry to discuss best practices, techniques and forecasts, it’s quite an amazing thing to watch.

Lead Management 48

Lead Management Sales Leads Lead Scoring Lead Ranking 48

NetLine

OCTOBER 12, 2018

In some ways, it’s contracting – if you’ve been following the news, Marketo was recently purchased by Adobe in a massive deal that has the industry buzzing. If your existing lead generation technology is only an inbound solution that needs support from other outbound tactics, it can be challenging to consistently deliver or forecast pipeline.

Lead Gen 53

Lead Gen Vendors Lead Scoring Lead Ranking 53

Marketing Insider Group

FEBRUARY 5, 2024

Martech) The US Bureau of Labor Statistics forecasts a 10% annual increase in employment for marketing managers over the next eight years. Gitnux) YouTube mobile video consumption grows by 100% every year. Demand Sage) YouTube is the most widely used video marketing platform, with 90% of video marketers using it.

Paid Content 221

Paid Content Stats Marketing Budget Webinar Metrics 221

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

CRM systems are designed and optimized for a very different purpose, which is what creates the whitespace for marketing automation vendors (like Marketo). Note: Although he was an independent consultant when he wrote that post, Jep is now the Director of Expert Services at Marketo.). Sales Forecasting. Marketing Automation.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Single Grain

FEBRUARY 21, 2022

Those who showcase their passion by running a personal blog, podcast, YouTube channel, or active Twitter feed signal a potentially positive reputation. Such is the case of Single Grain's CEO, Eric Siu, who has a YouTube presence: And a podcast he hosts with Neil Patel, called Marketing School : ?? Red Flags. KlientBoost.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Paid Social Agency 52

ClearVoice

JANUARY 8, 2019

Marketo has a great cheat sheet to help you create your buyer personas. If your personas love video content and spend a lot of time on YouTube, you need to create video content. Each piece of content will have a home — your website, blog, YouTube, SlideShare. What are the psychographics for my buyer personas?

Budget Programs 111

Budget Programs Buyer Personas Marketing & Strategy Psychographics 111

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

Many of these are authored by the team at Marketo, but certainly not all of them. The YouTube Approach to Lead Nurturing (blog post). Supercharge Your Demand Generation with Personalization (Marketo on-demand webinar). Trends, Forecasts, Benchmarks — Key Metrics from IDC's CMO Advisory Practice (IDC on-demand webinar).

Budget Programs 48

Budget Programs Marketing Automation Services Resources Marketing Budget 48