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Turning Data into a Viable Business Asset: The Challenges of Value Realization

Martech Advisor

In the race to fuel growth in complex global markets, businesses have great impetus to unleash the value locked in their data. Thanks to technological advances in both data acquisition and storage, information has never been easier to collect and save. Learn More: How Artificial Intelligence Will Transform Marketing in 2020.

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7 Considerations When Choosing a CRM Solution for Your B2B Firm

Circle Studio

These CRMs will still help you keep track of leads, with simpler sales forecasting, analytics, workflows and project management tools, without a significant resource investment (e.g. There are also industry-specific CRM solutions that may also be a valid consideration (e.g. Here are seven considerations when choosing a CRM solution: 1.

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The ROI of Business Intelligence

The ROI Guy

While these systems generate enormous amounts of valuable information, they often have poor reporting capabilities, inhibiting the sharing of key information -- like demand forecasting, inventory levels, error rates, finances and budgets. One in 10 isn't doing anything and 12% are monitoring the situation.

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Sales Pipeline Radio, Episode 244: Q & A with Pouyan Salehi @psalehi

Heinz Marketing

We’ve been doing sales enablement research for years. One of the first surveys we did, we asked people in sales what are the biggest time-wasters? What are the things that keep you from spending more time actively selling? Listen in and/or read along with the transcript below. Boy, if you’re in Seattle, you need to go outside.