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5 Types of AI All Marketers Should Know About

Marketing Insider Group

AI is driving sophisticated personalization at scales not possible without it, allowing marketers to widen their reach without sacrificing the quality of their interactions. Conversational AI Conversational AI is a technology that enables machines to simulate human-like conversations through text or voice interactions.

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What Is a Marketing Database? (Hint: It’s NOT Your Audience)

Marketing Insider Group

It includes details like: Customer names Contact information Purchase history Interaction history Preferences This information is invaluable for businesses looking to tailor their marketing strategies effectively. Better Customer Experiences: Personalize your interactions , and customers will stick around for more.

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Navigating the Sales Pipeline: Top 5 Challenges and Solutions

ClickDimensions

Solution: Utilize Customer Relationship Management (CRM) software that provides a centralized platform to track leads, monitor progress, and manage customer interactions. Forecasting Accuracy Accurate sales forecasting is a common challenge for many organizations. Regularly review and adjust forecasts based on real-time data.

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Why Human Content Plus AI-Driven Distribution Is The Future of Content Marketing

Marketing Insider Group

Our Nutanix Case Study One of our clients, Nutanix, created a news site in 2019, called The Forecast, that dives into the latest insights on cloud computing, technology, and the impact they have on businesses. AI delves deep, segmenting and pinpointing specific audience groups based on their behavior, interests, and demographics.

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5 Keys to a Revenue Intelligence Platform

InsightSquared

HubSpot excitement is clear, with deals already closed to bring deeper visibility, analytics and forecasting to this new market. According to Gartner, 80% of sales interactions will be digital by 2025. Call analysis separated from forecasting, again will slow coaching and improvement. Finally reducing silos!).

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Three B2B Marketing Trends to Watch in 2023

Webbiquity

And considering how 80% of sales interactions will happen digitally in 2023 and beyond, it is clear that B2B marketing professionals will be looking into furthering their capabilities to more fully utilize this ecosystem in 2023. These three B2B marketing trends for 2023 will impact results and practices beyond the coming year.

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HubSpot’s March 2024 release includes AI management, enhanced CRM features and more

Martech

All told, the March 2024 update aims to make your interactions more insightful and your strategies more impactful. This aligns with recent HubSpot updates , which also aimed to simplify processes, empower data-based decisions and improve everything from team engagement to customer interactions. Improved file management within the CRM.