Paul Gillin

APRIL 27, 2012

It’s no secret that the factors that motivate salespeople to change the way they work have to be pretty simple: Help them spend more time selling and less time scrounging for information and telling managers what they’re doing. Cognos and SPSS analytics were applied to better qualify opportunities and improve forecasting.

Process 50

Process Word of Mouth Forecasting Lock-In 50

Paul Gillin

OCTOBER 5, 2011

Is it any surprise that forecasters expect direct-mail marketing to decline nearly 40% over the next two years? I may not buy from them, but I sure do help promote their wares. If you want access to my inbox and to my network, help me build my professional profile by making it easier for me to help my friends and contacts.

Direct Marketing 50

Direct Marketing BtoB Word of Mouth Conference 50

Paul Gillin

JANUARY 6, 2011

A few of my more passionate social marketing friends contacted me and asked politely if I had lost my mind or something for issuing such a gloomy and pessimistic forecast at precisely the hour of social media’s triumph. I responded that no slight was intended.

Social Marketing 50

Social Marketing Marketing Analytics Tools Peer-to-peer Paid Search Agency 50

Paul Gillin

NOVEMBER 24, 2010

This includes nonpublic financial information such as future revenue, earnings, and other financial forecasts, and anything related to Oracle strategy, sales, products, security, policy, management, operating units, and potential acquisitions, that have not been made public.

Social Media 50

Social Media Copyright Media Wiki 50

Paul Gillin

JULY 8, 2010

Perhaps it will help you in formulating your own policy. This includes nonpublic financial information such as future revenue, earnings, and other financial forecasts, and anything related to Oracle strategy, sales, products, policy, management, operating units, and potential acquisitions, that have not been made public.

Social Media 50

Social Media Media Copyright B to B 50

Paul Gillin

JANUARY 16, 2012

Improve forecasting effectiveness. This helps a business to understand in near real-time how customers are reacting to news or a new product and how that’s reflected in sales from transaction systems. Leverage skills and distribute workload. Alistair Rennie at Lotusphere 2012. Survey/poll results can also be viewed instantly.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50