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MarketingSherpa Releases 2008 Search Marketing Benchmark Guide

WebMarketCentral

The study is designed to help online marketers set PPC and SEO budgets, forecast results, test online marketing programs, and even (toughest of all)—explain search marketing plans to your client or CEO. Among the key findings: Search marketing continues to grow at an incredible pace, with spending up 39% globally in 2007.

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Book Review: The Black Swan

WebMarketCentral

Before reading this book, I believed that economic forecasts were generally more reliable than weather forecasts (particularly living here in Minnesota, it's difficult to imagine anyone making a living being wrong more often than our weather forecasters). Predictions are always wrong.