Tony Zambito

FEBRUARY 27, 2022

Businesses have tried to tackle uncertainty with data, research, studies, reports, predictions, pipelines, forecasting, and more. As I have written about on several occasions, uncertainty has always been a part of the business world. Sometimes these attempts or methods work and sometimes they do not.

Thought Leadership 209

Thought Leadership Forecasting Rules Intent 209

Tony Zambito

FEBRUARY 2, 2022

Acting as an early warning system on forecasts of hurricanes, tornadoes, and other types of catastrophic natural events. . Thankfully, it has never been used in such a crisis. However, the Emergency Alert System has been used on a regional basis during natural disasters.

Ad Building 228

Ad Building Blast Campaigns Broadcasting Forecasting 228

Tony Zambito

FEBRUARY 19, 2022

Buyers and their organizations will struggle with forecasting and falling short of targets. A crisis to keep an eye on.). Slower Growth. Inflationary pressures as well as the combined impact of the above will result in slower growth. It could be a tough road ahead as buyers see avenues of growth choked off as we rise out of the pandemic. .

B2B 195

B2B Digital Transformation Forecasting Research 195

Tony Zambito

MAY 19, 2021

The pandemic has turned this forecast into a definitely now reality. Not that this type of outcome was ever in question. The capability to offer digital buying experiences was already anticipated to be of importance by the end of the decade.

Differentiation 244

Differentiation Top of Funnel Buy Buyer Personas 244

Tony Zambito

MARCH 24, 2010

  I am sure creating a bevy of sweaty palms as they prepare to provide a forecast of future earnings before a senior management team, board of directors, and some very nervous investors.   This navigational power is where competitive advantages can be gained and breakthrough strategies and innovations can occur.

Buyer Personas 100

Buyer Personas Marketing & Strategy Buying Cycle Forecasting 100

Tony Zambito

APRIL 2, 2011

  You’ve bought third party industry trending and forecast reports and the company has a busy bee hive of market researchers clattering away in front of their screens.  .  You know that when you hear, “really, the company was a close second” often enough - you are not getting the full story.

Buyer Personas 100

Buyer Personas Trade Show Buzz Social Networks 100

Tony Zambito

MARCH 1, 2010

  I am sure creating a bevy of sweaty palms as they prepare to provide a forecast of future earnings before a senior management team, board of directors, and some very nervous investors.   This navigational power is where competitive advantages can be gained and breakthrough strategies and innovations can occur.

Buyer Personas 100

Buyer Personas Marketing & Strategy Forecasting Analytics 100