The Point

DECEMBER 16, 2015

A discussion of key trends and forecasts for the marketing automation space heading into 2016. And, as we marketers like to say, there’s more: • A primer on marketing automation for those new to the space. Expert advice from industry thought leaders on how to choose, plan for, and make the most from your marketing automation investment. •

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Planning 100

The Point

MARCH 7, 2014

Weather forecasts. If the nice folks at Disney read this, herewith is my feature request list for the “Official Disneyland Mobile App”: 1. Direction finder to any ride, restaurant, shop or attraction. Daily news alerts telling me which rides are closed for maintenance. How many people are at the park.

Mobile Advertising 100

Mobile Advertising Mobile Marketing Marketing & Strategy Paper 100

The Point

JANUARY 7, 2020

Q4 is over, and with it, the inevitable rush to execute and scale marketing programs designed to somehow, magically, help a company makes its Q4 and year-end numbers.

Account Based Marketing 130

Account Based Marketing Top of Funnel Demand Generation Agencies Paid Search Agency 130

The Point

DECEMBER 20, 2016

. – Revenue forecasting. Uses the waterfall conversion data to forecast the total waterfall volume needed to meet revenue goals. Allows companies to look forward and determine the revenue potential in their current waterfall today, and project when that revenue will occur. – Demand planning.

Lead Ranking 0

Lead Ranking Demand Peer-to-peer Work Management 0