Remove forecast

Paul Gillin

article thumbnail

IBMer: ‘Social Selling’ Is a Sales Process in Itself

Paul Gillin

Cognos and SPSS analytics were applied to better qualify opportunities and improve forecasting. I don’t think most senior sales executives have any idea how many people are behind the scenes creating reports and forecasts,” Burnette said. “If

Process 50
article thumbnail

IDC: US Tech Firms Underestimate Emerging Market Opportunity

Paul Gillin

IDC Forecast. With 20 of the world’s largest 27 cities and a growing population of young people, emerging markets present attractive growth possibilities, Ng said, but their technology needs aren’t the same as those of western economies. For example, mobile platforms are the dominant platform for consumer services.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

IDC Sees Massive Disruption From Industry’s Platform Shift

Paul Gillin

IDC forecasts a five-fold increase in annual apps downloads to 137 billion by 2016. But the most startling changes Gens outlined concerned the software applications market, where downloadable free and low-cost apps are redefining the economics of the business. today to 82 cents.

article thumbnail

Age of the Tablet Has Begun

Paul Gillin

forecast this week that shipments of tablets will soar grow from 15 million units this year to more than 115 million in 2014. A decade from now, a new generation of youngsters will think it funny to hear daddy tell about how he used to skulk around airports looking for power outlets. We’ll probably think it’s pretty funny, too.

Web 2.0 50
article thumbnail

Direct Marketing Doesn’t Have to Suck

Paul Gillin

Is it any surprise that forecasters expect direct-mail marketing to decline nearly 40% over the next two years? And then I thought about what that says about the state of direct marketing today. Have we sunk so low that we need to trick people into reading our messages? Dump the Junk.

article thumbnail

Know Thy Customer

Paul Gillin

That forecasting, operations research, data mining, data integration, reporting and statistics. Will new tools make analytics accessible to the common business person in the same way that spreadsheets made forecasting, accessible? Analytics is the business reengineering of the mid-90s. I created a new acronym: FODDRS.

article thumbnail

Social Marketing Hangover

Paul Gillin

A few of my more passionate social marketing friends contacted me and asked politely if I had lost my mind or something for issuing such a gloomy and pessimistic forecast at precisely the hour of social media’s triumph. I responded that no slight was intended.