Martech Advisor
JANUARY 23, 2020
Wikipedia calls it “the practice of marketing to one or more audiences of a specific ethnicity – typically an ethnicity outside of a country's majority culture, which is sometimes called the general market.” Bolster your data insights with third-party research and focus groups. What Is Multicultural Marketing?
Biznology
JANUARY 7, 2013
Photo credit: Wikipedia. And, while old-fashioned, surveys, ideation sessions and focus groups may actually turn out be good investments, “Build it and they will come” might work well in the movies, but it never was a great marketing concept! I could not agree more.
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Tony Zambito
MARCH 25, 2011
Image via Wikipedia. Thus, gaining insight must come from distilling volumes of reports, quantitative data, surveys, focus groups, and every imaginable new way to look at a customer that has been created in the past 20 years. Market research today finds itself in somewhat of a quandary.
Tony Zambito
MAY 11, 2010
Image via Wikipedia. Focus groups, online surveys, customer satisfaction questionnaires, win-loss analysis, needs analysis, customer advisory groups, user groups, competitive intelligence, and more to name a few. The concept of goals has been around for centuries. Humans
Contently
JUNE 13, 2016
It’s more like a blend of Wikipedia and Reddit. Brands don’t exactly love negative feedback unless it’s in a stale environment like a focus group, which is why most native ad campaigns don’t offer commenting options. But it isn’t necessarily a site you visit for hours every day.
Biznology
OCTOBER 13, 2010
Image via Wikipedia. You might have focus groups that show how more people are attracted to it and you might have research that show that it evokes a whole new image for the company and that sales go up 20% but how can you tell that to your customers? And guess who is there to teach us that lesson today?
Martech Advisor
DECEMBER 16, 2019
Image source: Wikipedia. Involve focus groups to double down on the reverse engineering process. The hero’s journey is an effective storytelling technique, popularized by Joseph Campbell, an American Professor of Literature. It is a series of 17 stages that the hero goes through to emerge victorious. The Hero's Journey.
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