Lake One

JANUARY 20, 2020

Other options, if you’re a product and you need focus groups or beta users, you can find meetups that are often willing to share these kind of opportunities with their members. Do some research and see what groups are already getting together and how you can add value but increase your awareness. can be a nightmare.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Generation 52

ViewPoint

OCTOBER 14, 2011

The Apple focus group was the right hemisphere of Steve’s brain talking to the left one. The vertical axis measures how your product differs from the competition. Hear what experts say, but don’t always listen to them. Customers cannot tell you what they need. “Apple market research” is an oxymoron.

Pricing 120

Pricing Price Verticals Work Management 120

Bluetext

MARCH 15, 2023

When we won Stanley, Black & Decker’s global site for their number one brand dewalt.com That was an amazing pitch — it included a loud intro, showing a mash-up of AC/DC back in black with a focus group of construction workers on the dewault.com drinking Bud Light.

Creativity 31

Creativity Marketing AI Curation Paid Search Agency 31

Altitude Marketing

OCTOBER 23, 2018

At the high end, you can invest $100,000+ in a high-priced Madison Avenue advertising firm that will show you plenty of mood boards and conduct lots of focus groups before landing on a visual scheme. For example, PPC ads in financial and legal verticals can run $30/click. Any more and you are likely paying too much.

Marketing Budget Creation 56

Marketing Budget Creation Marketing Budget Work Management Paid Search Agency 56

Marketing Insider Group

AUGUST 19, 2020

In the SaaS vertical, hyper-personalization manifests itself through account-based marketing (ABM). This approach is focused on narrowing down leads to single accounts or small, focused groups, and optimizing resources to customize the nurturing process.

Lead Generation 362

Lead Generation Generation Lead Scoring Lead Ranking 362

Marketing Insider Group

JULY 14, 2020

You may need to conduct your own market research among your target audience or survey a few focus groups in order to obtain this information. Are they more likely to engage with visual posts or do they want informational content like case studies? A strong martech stack to support all strategies.

Marketing Strategy 315

Marketing Strategy Marketing & Strategy Ad Building Marketing Management 315

Convert

MARCH 22, 2022

They can help experimentation leads in the initial stages of C-suite buy-in because of their track record of proving the power of experimentation across industries and verticals. It’ll contain data gathered from focus groups, interviews, email surveys, analytics analysis as well as data-backed ideal customer profiles and demographic info.

Ad Agencies 52

Ad Agencies Work Management Ideal Customer Profiles Budget Programs 52

Content Standard

JANUARY 11, 2019

Your content hub may have been producing material in a specific topic vertical for years, but maybe you’ve never actually tested your assumptions about why that vertical appeals to your readers. Tactic 3: Get in Their Heads With Focus Groups and Usability Testing. Image attribution: Johanna Buguet.

Tactics 98

Tactics Research Content Marketing Planning 98

Buffer

JANUARY 2, 2019

Trend 4: Rise of social media TV and vertical videos. Each ad campaign should target a focused group based on interests, jobs, relevant competitors, and previous interaction with your brand. Rise of social media TV and vertical videos. Trend 1: In-the-moment content will win out over highly-produced content.

Social Media 111

Social Media Trends Marketing AI Media 111

illumin

JANUARY 22, 2024

Retail taking priority Retail has been the largest ad spending vertical in 2023, accounting for 27.9% Advertising trends in Meta With the advertising world constantly evolving and innovating, Meta more so grows and shifts alongside its user base as new trends emerge. Here are just some of the recent advertising trends and priorities on Meta.

Paid Content 52

Paid Content Advertisements Advertising Mobile Advertising 52

Convince & Convert

APRIL 1, 2010

In a world where company employees from Legos reward their most die hard fans by engaging with them in their online communities, what better vertical to do something similar than with professional sports? Which leads me to what I think is a huge miss by most sports franchises, including the Twolves: the message boarders.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Marketing Craftmanship

MARCH 27, 2013

The evolution of white papers from bona fide content into self-serving advertorials has been validated by vertical industry trade publications, in which companies, for a fee, are permitted to “feature” their white papers in a special section. White papers jumped the shark when they became paid content.

Paper 100

Paper Paid Search Agency Advertorials Allocation 100

Content4Demand

OCTOBER 9, 2020

Arm your sales team with content tailored to specific vertical markets, targeted ABM accounts or particular solutions they’re focused on. Whether you ask them in a customer survey , a focus group or a one-on-one setting, they’re usually happy to let you know about the things they care about. Talk to Customers.

Ad Building 59

Ad Building Tips Content Planning 59

Moz

APRIL 3, 2019

If you’re a new brand or a lesser-known brand in your vertical, it’s crucial to expose your audience to your brand and demonstrate how it can solve their problems. However, the best way to know for your vertical is to test it yourself. Content goal: Brand awareness.

Paid Content 68

Paid Content Distribution Paid Search Agency Brand Identity 68

Single Grain

DECEMBER 5, 2023

AI’s list of uses for marketing is constantly expanding, but the main categories we’ve seen are: Customer segmentation and targeting: AI algorithms can analyze vast amounts of customer data to identify patterns and trends, allowing marketers to segment their target audience into more focused groups.

Marketing AI 52

Marketing AI Marketing Strategy Marketing & Strategy Work Management 52

Golden Spiral

APRIL 16, 2019

Even in the business space, depending on your vertical. You talked about the bias of doing an internal group. Same thing happens with a focus group. The words of a human spoken sentence are far more powerful than the fancy words that we try to conjure. I mean, if you're talking FinTech, there's a vernacular.

Positioning 48

Positioning Ad Building B2B Thought Leadership B2B 48

Scoop.it

APRIL 14, 2022

Instead, everything should be vertically aligned with proper spacing, legible font, and clean photos. Then, run two different ads or focus groups and test both the control option and the varied element. When looking it over, check to make sure no images or text are bleeding off the page. Conclusion.

Newsletter 52

Newsletter Design Practices Top of Funnel 52

Bluetext

JUNE 11, 2021

Within each agency and with regard to each industry vertical selling into the agency, there will be a different set of stakeholder groups that influence decision-making. Your first task is to gather the intelligence needed to identify, segment, and target each stakeholder group.

Paid Search Agency 26

Paid Search Agency Advertising Agencies Ad Agencies Enterprise Management 26

ClearVoice

MAY 17, 2021

Marketers and research companies used focus groups and phone surveys to grasp why certain groups of people shopped the way they did and how they evaluated certain products. Then, work with professionals to turn that data into groups of people. But keep your surveys short and offer incentives for completion.

Research 96

Research Work Management Marketing Management Verticals 96

Hubspot

FEBRUARY 12, 2019

Symmetry (Formal balance): When objects are arranged evenly around a vertical or horizontal axis. Asymmetry (Informal balance): When objects are arranged unevenly around a vertical or horizontal axis. Consider doing first-hand user research through a focus group or by talking to current customers. Anticipate mistakes.

Design 72

Design Work Management Marketing Management Verticals 72

Online Marketing Institute

JUNE 22, 2009

How BPM Bridges the ERP and… Read more… Doug Kessler | October 20th, 2007 | no comments Going vertical: you can’t fake authenticity We’ve seen a bunch of companies try to take generic software into specific vertical markets. They succeed to the degree they can achieve authenticity.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Convince & Convert

JUNE 23, 2010

Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Before crowdsourcing there were focus groups, which never really worked too well. Market research is as important to most companies as the payroll department.

Social Media 121

Social Media Media Paid Content Webinar Metrics 121

Heinz Marketing

JUNE 29, 2020

It’s not consistent at the vertical or segment level. Used to be, we had to go do expensive focus groups, now can just listen to what’s being said all around your business every day. So for example, the data and BI companies are down 20% immediate productivity. HR tech companies are down 28%.

Top of Funnel 124

Top of Funnel Work Management Thought Leadership Enterprise Management 124