article thumbnail

Six Tactics to Take Your Marketing to the Next Level

Webbiquity

Though exhibiting at trade shows and conferences is expensive, nothing else matches the level of direct connection made. Don’t Forget About Focus Groups. When launching new campaigns, it’s helpful to hold focus groups with members of your target audience. Focus groups are there to help you.

Tactics 270
article thumbnail

How to Develop Fresh Ideas for Your B2B Content Marketing Program

KoMarketing Associates

All of the normal activities we do within our job and organization – from trade shows to handling customer service requests – must be set aside to begin to think about how we can change our perspective on what we have to give our audience. Focus Groups. Existing Audience Surveys. Utilize User-Generated Content.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B Email Marketing: Maximizing Engagement and Conversions

Binary Demand

Offline Opportunities: Gather email addresses at events, trade shows, or in-store using physical sign-up forms or QR codes, highlighting the value subscribers will gain from joining your email list. Guest Blogging and Collaborations: Contribute guest posts to trusted websites or partner with influencers and industry experts.

article thumbnail

B2B Email Marketing: Maximizing Engagement and Conversions

Binary Demand

Offline Opportunities: Gather email addresses at events, trade shows, or in-store using physical sign-up forms or QR codes, highlighting the value subscribers will gain from joining your email list. Guest Blogging and Collaborations: Contribute guest posts to trusted websites or partner with influencers and industry experts.

article thumbnail

Email Marketing: How to maintain low opt-out rates

markempa

8 Questions to Steer Your Marketing Priorities – Find out the value of asking a handful of customers questions directly – not through surveys, focus groups, digital body language or social media. Below are a handful of articles from the B2B Lead Roundtable blog to help you generate these kinds of conversations with your customers.

Opt-out 120
article thumbnail

How to Set a B2B Marketing Budget That Works For You

Altitude Marketing

At the high end, you can invest $100,000+ in a high-priced Madison Avenue advertising firm that will show you plenty of mood boards and conduct lots of focus groups before landing on a visual scheme. Trade Show Coordinator – will manage trade show planning and vendor relationships.

article thumbnail

3 Reasons Why Buyer Personas Are Essential to a Successful Product Launch

Launch Marketing

To make sure you’re fully prepared prior to launch, take the time to conduct primary market research via focus groups and/or 1:1 conversations with open-ended questions and also examine secondary research to uncover further details of your buyer’s pain points. Read: 10 Questions to Ask Before a Product Launch.