Launch Marketing

NOVEMBER 28, 2018

To make sure you’re fully prepared prior to launch, take the time to conduct primary market research via focus groups and/or 1:1 conversations with open-ended questions and also examine secondary research to uncover further details of your buyer’s pain points. Read: 10 Questions to Ask Before a Product Launch.

Buyer Personas 61

Buyer Personas Product Trade Show Differentiation 61

The Effective Marketer

FEBRUARY 10, 2011

I like Dan’s presentation for its brevity and focus on key action items based on solid data. What I wish he had shared is how the data from focus groups and MailChimp is broken down. billion emails sent. How many B2B vs. B2C companies, industries, and even job titles. United States License.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

Contify

OCTOBER 19, 2020

Primary information is collected through direct interaction (interviews, telephone calls, in-person meetings, surveys, focus groups, and tradeshows) with the persons who have the information. These specific questions are sometimes called ‘Key Intelligence Questions’ (KIQs) or ‘Key Intelligence Topics’ (KITs).

Work Management 52

Work Management Marketing AI Marketing Management Research 52

SpotMe Blog

AUGUST 30, 2021

Virtual events became the norm when people were no longer able to meet in person for conferences, trade shows, and other events. Focus groups. One of the trends to emerge from the COVID-19 pandemic is the increased popularity and prevalence of global events. Consider starting here: . Social media.

Planning 52

Planning Work Management Marketing Management Conference 52

markempa

DECEMBER 30, 2008

As I’ve written before, using social media tools like Twitter for lead generation , I have found Twitter to be helpful in this way.The company in the Case Study used tweets to post notices of new blogs and webinars, trivia questions, and informal focus group questions.     Created a LinkedIn group.

Lead Generation 120

Lead Generation Social Media Generation Webinar Metrics 120

Webbiquity

DECEMBER 21, 2010

Marketers no longer have to rely on expensive, contrived focus groups; social media provides a vastly larger, richer, more real-world source of information. promote events, meet up at trade shows). There’s no better source of information than your prospects and existing customers to help generate new product ideas.

Social Media 100

Social Media Media Business Paid Search Agency 100

Lead Liaison

FEBRUARY 9, 2023

Marketing research, focus groups, and client satisfaction surveys are oftentimes polarizing topics. To see how Lead liaison’s growing library of digital activations (games) , universal lead capture, and reward-based solutions can help your company generate more leads at your trade shows, contact us today!

Ideal Customer Profiles 98

Ideal Customer Profiles Lead Liaison Customer Satisfaction Lead Scoring 98

Hubspot

OCTOBER 16, 2019

Do you want to ensure your company is active in your niche's community, including trade shows and events? They might use surveys, feedback forms, or focus groups to learn about your target audience. A PR agency can help with that. That's why a PR firm would likely use market research as a tactic.

PR 95

PR Paid Search Agency Advertising Agencies Ad Agencies 95

Hubspot

JULY 15, 2011

This is a guest blog post by Jamie Turner, co-author of “How to Make Money with Social Media” and in-demand keynote speaker for events, trade shows, and corporations around the globe. Are you interested in increasing sales and revenue ? Most people in your position are.

Differentiation 28

Differentiation Trade Show Social Media Work Management 28

Sharpspring

JANUARY 24, 2020

Research tasks, such as competitive analysis, stakeholder interviews, market research, and facilitating focus groups. Communication tasks, such as internal and external communication, social media community management , and attending trade shows and events. In some cases, creative tasks, such as graphic design, content writing, and photography (..)

Paid Search Agency 62

Paid Search Agency Planning Work Management Trade Show 62

The ABM Agency

MARCH 28, 2023

This includes things like traditional media such as TV commercials or radio spots; events such as trade shows; and even physical items like brochures or catalogs sent out via direct mail. You can use surveys or focus groups to gain further insight into the motivations behind their purchasing decisions.

Multi-Touch Attribution 52

Multi-Touch Attribution Account Based Marketing Demand Generation Agencies Marketing AI 52

Tomorrow People

OCTOBER 3, 2022

Trade shows, product demos, client meetings, and online ads are all core pillars of B2B marketing. Virtual events, conferences and trade shows that allow prospects to directly interact with your product may help them understand its value on a deeper level, greatly increasing the chances of conversion.

B2B Marketing 156

B2B Marketing Peer-to-peer Planning B2B 156

Tomorrow People

OCTOBER 4, 2022

Trade shows, product demos, client meetings, and online ads are all core pillars of B2B marketing. Virtual events, conferences and trade shows that allow prospects to directly interact with your product may help them understand its value on a deeper level, greatly increasing the chances of conversion.

B2B Marketing 156

B2B Marketing B2B Planning Peer-to-peer 156

B2B Marketing Zone Posts

NOVEMBER 2, 2010

This stricture can refer to the fairly traditional practice among many publishers of covering their own conferences and trade shows. Focus Group (5). Is a Blog Just a Container? October 12, 2010 Photo courtesy Haags Uitburo. Facebook (128). Event (105). Marketo (37). Sales (224). Audience (104). Twitter (141).

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40