Biznology

JANUARY 7, 2013

Photo credit: Wikipedia. And, while old-fashioned, surveys, ideation sessions and focus groups may actually turn out be good investments, “Build it and they will come” might work well in the movies, but it never was a great marketing concept! I could not agree more.

Social Media 80

Social Media Research Social Marketing Media 80

Martech Advisor

JANUARY 23, 2020

Learn More: Canela Media Launches a Multicultural Influencer Solution. Wikipedia calls it “the practice of marketing to one or more audiences of a specific ethnicity – typically an ethnicity outside of a country's majority culture, which is sometimes called the general market.” What Is Multicultural Marketing?

Practices 104

Practices Marketing Strategy Marketing & Strategy Examples 104

Buzz Marketing for Technology

JULY 7, 2008

Nuggets from Social Media workshops as of late… posted in Uncategorized |. What is the outside-in approach at each phase in the lifecycle today and then focus on how to make that better (and connect that to business measures that matter). You can follow any responses to this entry through the RSS 2.0 at Kevin P.

Social Media 100

Social Media Communities Wiki Work Management 100

Tony Zambito

MAY 11, 2010

Image via Wikipedia. Today, in B2B marketplaces, we are seeing the rise of social media expand at a rate unexpected as we climb out of the financial crisis stupor markets found themselves in the past three years.  The concept of goals has been around for centuries.  Humans

Buyer Personas 100

Buyer Personas Buy Wikipedia Customer Satisfaction 100

Biznology

OCTOBER 13, 2010

Image via Wikipedia. The big story about The Gap (you might call it "The Gap Flap," although of course I never would) is how a fierce outcry in social media forced The Gap to take down its new expensive logo in favor of the old one that its customers love. No, you say, it is about the power of the social media, right?

Wikipedia 80

Wikipedia Social Media Paid Search Agency Transparency 80

Martech Advisor

DECEMBER 16, 2019

Image source: Wikipedia. Amplify your message: Share your message across crucial touchpoints such as email, social media, and ads. Customer listening follows two approaches: The inbound approach: Emails, social media queries, complaints, support tickets, etc. Shorten the Buyer Journey Through Social Media.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

Tony Zambito

MARCH 25, 2011

Image via Wikipedia. Thus, gaining insight must come from distilling volumes of reports, quantitative data, surveys, focus groups, and every imaginable new way to look at a customer that has been created in the past 20 years. Market research today finds itself in somewhat of a quandary.

Research 100

Research Psychographics Buyer Personas Marketing Management 100