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Types of Qualitative Research: 13 Approaches and Methods to Help Your Business Grow

Optinmonster

An IDI can be conducted over the phone, in person, or via webcam, using services like Skype or Zoom. Focus Groups Like IDIs, focus groups can be face-to-face or online. These groups usually involve sample sizes of 6-10 people. Webcam interviews have become the most common qualitative research method.

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How Blending Can Boost Your Business

Adobe Experience Cloud Blog

Free apps like Skype, WhatsApp, and Viber make it possible to communicate worldwide in real time, and social media and other sharing sites expose people to events in literally every corner of the globe. Marketers can take advantage of this trend by looking for blending opportunities in their brands’ outreach.

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Facebook Partners With Skype to Unveil Awesome New Video Calling Feature

Hubspot

Facebook unveiled its new partnership with Skype to launch a new video calling feature within Facebook , which has already begun rolling out to users. In addition to video calling, the social network also revealed its new design for chat as well as a new group chat feature. Skype has 170 million. Share your thoughts!

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How JetBlue Delivers Amazing Social Customer Service Working From Home

Convince & Convert

The team is also used as a sort of focus group for various marketing ideas. If you could do a Skype call with any person, who would it be? Communication is streamlined through one Twitter handle, where they try to respond within 10 minutes. On JetBlue’s Facebook page, they shoot to respond within two to four hours.

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The Best Types of Market Research for Professional Services Firms

Hinge Marketing

Focus groups. Get a group of your target customers together in one place and ask them a series of questions. You have a focus group. But focus groups have several limitations that make them impractical for most professional service applications. Think interviews. Face-to-face interviews.

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12 Tools & Resources to Help You Create Better Buyer Personas

Hubspot

Whether you decide to have a one-on-one chat or a larger focus group, sitting down and actually talking with people is one of the most important parts of your persona development process. To make sure you''re still having rich and productive virtual conversations, here are two tools you can use: 1) Skype. 2) Google Hangouts.

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Sales Pipeline Radio, Episode 216: Q & A with Jeff Shore @jeffshore

Heinz Marketing

They said, “Hey, Skype, you’re not doing this right. What is the individual experience of people that this is where focus groups right now have never been so important. Jeff: Honestly, it’s a great question, Matt. We’re going to step in and make this really, really user-friendly.”