Types of Qualitative Research: 13 Approaches and Methods to Help Your Business Grow
Optinmonster
OCTOBER 17, 2023
An IDI can be conducted over the phone, in person, or via webcam, using services like Skype or Zoom. Focus Groups Like IDIs, focus groups can be face-to-face or online. These groups usually involve sample sizes of 6-10 people. Webcam interviews have become the most common qualitative research method.
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