The Point

APRIL 5, 2011

Recently, a client sent us results of a focus group they had conducted, results that included an evaluation of direct mail concepts we’re developing for one of their products. This reminded me of an article (below) on direct mail and focus groups that I wrote more than 10 years ago.

Focus Group 100

Focus Group Banner Ads Deliverability Banners 100

ClearVoice

DECEMBER 13, 2018

Although most individuals do not click the bio link, it’s good to have your website link added to the bio section to provide user’s further information on your brand services and products. The post Focus Group on Must-Know Instagram User Behavior Stats [Data Study] appeared first on ClearVoice. Swipe up and through.

Focus Group 79

Focus Group Stats Studies Profiling 79

SmartBug Media

MARCH 17, 2023

When it comes to launching a new product or service , having a thorough understanding of what people are looking for, along with their opinions and attitudes about your brand, can be integral in creating an effective marketing strategy. When it comes to bringing your product or service to market , start with market research.

Research 98

Research Service Product Planning 98

ClearVoice

DECEMBER 7, 2018

Ranging in one month to one-year programs, digital nomads have found increased productivity, a heightened level of creativity and a newfound sense of self by adventuring the globe and building their skills. Are digital nomads more productive? My overall productivity has increased as well as my overall happiness and well-being.

Focus Group 81

Focus Group Paid Search Agency Work Management Customer Surveys 81

Sprout Social

MARCH 1, 2023

It might be time to think about integrating them into another key function of your business: product development. That foundational knowledge is the basis of product design and research. Case studies in successful co-creation The idea of bringing creators to the product development table is new, but it’s not untested.

Product 89

Product Focus Group Social Media Advertising Agencies 89

Martech

JULY 13, 2023

To help you here’s our roundup of the AI martech products, platforms, features and related news from the past week. The new feature summarizes open-end verbatim responses, focus group data, and in-depth interviews (IDIs) in a variety of ways. Releases Tidio ’s Lyro is an AI chatbot built for small and medium businesses.

Paid Search Agency 89

Paid Search Agency Product Urgency Marketing Enterprise Management 89

Hubspot

APRIL 7, 2023

They're all digital products. These products aren’t tangible, but they play a role in our daily lives and are no less valuable than physical products. Because digital products are so ubiquitous, selling them can be profitable for your business. How can your business sell digital products? Why sell digital products?

CMS Development 72

CMS Development Product Buyer Personas Industry CMS 72

Salesforce Marketing Cloud

JANUARY 9, 2023

No matter where in the world you do business, your customers know you by your products. The rules you set regarding how they can use those products directly affects how much people trust you. What’s the connection between ethical innovation, inclusion, and products? Why you need a global product policy. Sign up now.

Product 98

Product Ethics Communities Intent 98

Salesforce Marketing Cloud

APRIL 28, 2022

It’s a familiar scenario: You know you have a product that adds value, but it’s a crowded market and your competitors have great products as well. The answer: strong product messaging and positioning. . Positioning is the internal framework your team uses to pinpoint what makes your product special. . Sound good?

Positioning 98

Positioning Marketing AI Product Ad Building 98

Content Standard

MAY 12, 2021

The first is standing out in a crowded, competitive market; the other is creating demand for new products. Using consumer surveys, we examined buying intent, interest, and other factors around emerging products. First, that CPG companies create some truly strange products, and they hit the shelves month after month.

Demand 131

Demand Marketing & Strategy Marketing Strategy Paid Search Agency 131

Webbiquity

FEBRUARY 17, 2022

If you have original visual content to share, Instagram can be a productive platform. Agency professionals and consultants usually focus on how to attract specific audiences, and it makes life easier to have a team with this insider knowledge on your side. Get creative with your marketing campaigns and new product launches.

Tactics 271

Tactics Advertising Agencies Paid Search Agency Focus Group 271

ClearVoice

JUNE 23, 2020

In many cases, businesses have had to think outside the box, get creative, and leverage new tools and technology to continue to be productive. We weigh the pros and cons of each to help you determine which tool is best for your business and focus group. What is the purpose of focus groups? Click To Tweet.

Customer Surveys 59

Customer Surveys Product Focus Group Pricing 59

SendX

JULY 1, 2021

Consumers want products that meet their specific needs, and they want brands and marketing messages that “get” them. Social Listening Social listening tools can be very useful in finding out what people are saying about your product or service. This can include making adjustments to your product’s usability.

Business 359

Business Template Customer Satisfaction Analysis 359

Marketing Insider Group

JANUARY 3, 2023

Onboarding is the first chance for your team to deliver and delight through communication, videos, guides, and emails that welcome new customers, offer value, and create a strong foundation with your team, products, and services. Personalize, Personalize, Personalize.

Marketing Strategy 347

Marketing Strategy Marketing & Strategy B2B Marketing Customer Satisfaction 347

Martech

OCTOBER 17, 2022

Big data should have replaced the focus group by now. That quaint 20th century practice of getting people to sit around a table and talk about a product is still with us. Now focus groups meet up in a zoom call, not in a conference room. Blame the COVID pandemic for changing the focus group.

Focus Group 136

Focus Group Research Sample Ad Frequency 136

Optinmonster

OCTOBER 17, 2023

Case Study Case studies are in-depth examinations of a business, process, product, person, or group of people. They also often include quantitative research, but they become qualitative when they focus on the reasons behind that data and the participants’ individual experiences. Have you bought [your type of product] before?

Research 99

Research Case Studies Case Study Skype 99

Brandpoint

MARCH 5, 2019

Launching a product or service is an exciting time for a marketing department, but there are a lot of moving parts and planning to be done well before launch date — especially when it comes to your content creation and distribution strategy. Product highlights. A webpage about your new product is a must.

Press 69

Press Product Screencast FAQ 69

Tomorrow People

NOVEMBER 25, 2021

It allows you to understand their needs better than anyone else, helping you develop customer-driven products (and come up with effective ways to communicate with them). Firstly, VoC data is crucial for product and feature development. Focus groups. For marketers, focus groups have one clear benefit: synergy.

Opinions 156

Opinions Sample Focus Group Customer Satisfaction 156

Launch Marketing

JULY 3, 2018

Launching a new product or service requires a lot of time, financial resources and energy to come to fruition, and success is not always guaranteed. Want to learn some effective strategies to consider for your next product launch? Watch Part 1 of our 3-part videos series on B2B product launches! . Who is the audience?

Product 64

Product Webinar Metrics Buyer Personas Adwords 64

Hubspot

JUNE 14, 2018

Human-centered design means creating products to solve your consumer’s struggles and help them live better, easier lives. Whether your role requires you to pitch ideas in marketing meetings, or design the products your company sells, it’s critical you know the process of human-centered design. Phase Two: Ideation.

Design 94

Design Examples Product Customer Surveys 94

Tomorrow People

JULY 26, 2022

New startup companies that haven’t yet launched a product typically conduct brand research alongside market and persona research (since it’s typically more efficient and cost effective that way). There are a few things to keep in mind when hosting a focus group. Second, you should carefully consider your sampling strategy.

Research 156

Research Brand Identity Branding Lead Ranking 156

Tomorrow People

JULY 26, 2022

New startup companies that haven’t yet launched a product typically conduct brand research alongside market and persona research (since it’s typically more efficient and cost effective that way). Focus groups. There are a few things to keep in mind when hosting a focus group.

Research 156

Research Brand Identity Branding Lead Ranking 156

Vision Edge Marketing

JANUARY 11, 2022

According to the Qualitative Research Consultants Association , qualitative research helps identify customer needs, clarify positioning and messaging, address market-fit , and gain perspective on how a product, brand, or solution fits into a customer’s lifestyle. For example, solid quantitative data guides product development.

Paid Search Agency 193

Paid Search Agency Research Storytelling Work Management 193

Launch Marketing

NOVEMBER 28, 2018

New product or service launches can be rollercoaster rides, ranging from excitement about launch day to anxiety about early results. However, there is one question you must answer that is critically important to your product’s long-term success: Whose needs are you solving with your product? Targeted Product Launch.

Buyer Personas 57

Buyer Personas Product Trade Show Differentiation 57

Martech

MARCH 13, 2024

Surveys and focus groups are the go-to methods for gathering customer insights to drive marketing strategy. Take the scenario of an innovative engineering-focused consumer products company looking to develop a new brand proposition for the market. It’s time to move beyond these outdated tactics.

Marketing AI 113

Marketing AI Research Paid Search Agency Customer Surveys 113

Marketing Insider Group

JANUARY 30, 2024

We’re talking about key stuff like: Pulling in new customers Growing your business organically Making your sales and marketing more productive (and cost-effective) Getting the kind of data that powers smart, data-driven decisions And let’s not forget about giving your customers a consistently awesome experience.

Ideal Customer Profiles 244

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 244

Hubspot

AUGUST 8, 2011

Customer focus groups are moderated Q&A sessions with your customers, and as marketers know, they can serve as invaluable opportunities to test products and theories with your end users. But these direct conversations are expensive, and you'll need a talkative group to get the most out of them.

Focus Group 28

Focus Group Content Marketing Planning Content 28

KoMarketing Associates

JUNE 7, 2018

Focus Groups. If you regularly hold research or focus groups as part of product development, see if you can work with that team to have a session to focus on gathering insight about your content and what users want from you. Existing Audience Surveys. Utilize User-Generated Content.

B2B Marketing 216

B2B Marketing Paid Search Agency Content Marketing Work Management 216

Launch Marketing

APRIL 26, 2019

Understanding the true desire or demand for your prospective new product or service is vital before you move “full speed ahead” to bring it to market. What are some best practices for evaluating demand or need for a new product or service? For something as important as a product or service launch, you don’t want to wing it.

Work Management 48

Work Management Marketing Management Demand Product 48

Tomorrow People

APRIL 27, 2022

Previous customer surveys, interviews, focus groups. For example, university students may form a large part of the productivity software market but if the purpose of your software is to manage employee workflows, then they couldn’t be your ideal segment. But other important sources may also include: Demographic censuses.

Work Management 288

Work Management Marketing Management Tips Marketing Analytics Tools 288

Convert

MAY 31, 2022

But it wasn’t just the product that made people buy. Selling angles sell products. When you look at your creative product positioning through the lens of something as rigorous and tangible as A/B testing, you can demystify creative product positioning and no longer wonder if your audience is “buying” what you’re selling.

Product 52

Product Best Practices Work Management Paid Search Agency 52

Stevens & Tate

SEPTEMBER 28, 2023

Companies often hold focus groups in order to get direct feedback about products, services, and even website experiences. The drawback to focus groups is that people often aren’t sure how to articulate what they feel about certain things. What Are Behavioral Biometrics?

Eye-Tracking 62

Eye-Tracking Focus Group Press Software 62

Vision Edge Marketing

NOVEMBER 17, 2020

But sometimes, in our enthusiasm to convey the specific features and advantages of our product, we do just the opposite. Similarity confusion occurs when customers can’t discern the visual or functional differences between products/solutions from different companies in the same category. Customer focus groups are one way to test.

Buy 144

Buy Focus Group Marketing Management Purchase 144

Vision Edge Marketing

JUNE 6, 2023

In contrast, the CSO is responsible for developing and executing the overall strategy of the organization, which may or may not include a focus on customer experience. HubSpot also has a customer-first approach to product development, where they prioritize features based on customer feedback. Collaboration is Slack’s brand promise.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

SmartBug Media

FEBRUARY 16, 2024

Focus groups and interviews : In-depth discussions with a select group of customers or tailored one-on-one interviews can yield qualitative insights. For example, you might collect feedback via email surveys, social media polls, and focus groups simultaneously to broaden your reach.

Customer Satisfaction 59

Customer Satisfaction Tips Merchandising Opinions 59

Martech

MARCH 20, 2024

Don’t default to talking about the products or services your company provides or how it delivers them. We worked with executive team members and product management to rewrite all that content to unveil our new look within about 14 weeks — just in time to commemorate the company’s 40th anniversary.

Enterprise Management 106

Enterprise Management Work Management Marketing Management Brand Identity 106

The Lead Agency

NOVEMBER 14, 2023

By understanding exactly who your competitors are, and what they are offering, you are best positioned to set your prices competitively and to market your products and services in a way that stands out.

Ad Building 118

Ad Building Business Work Management SWOT 118