ClickZ

MARCH 9, 2021

Traditional forms of market research like consumer surveys and focus groups didn’t get to the heart of what drove consumers to purchase StarKist’s products. Traditional brand, product, and category research such as focus groups and eye tracking studies didn’t get to the heart of what motivated consumers. ounces to 2.6

Analytics 116

Analytics Conversion Peer-to-peer Eye-Tracking 116

ClearVoice

JUNE 23, 2020

As we explained in Part 1, many businesses that are focused on developing and launching a new product, or improving an existing product by launching new features, must now run remote focus groups, and are trying to figure out the best way to do this. What is the purpose of focus groups? Click To Tweet. Ease of use.

Customer Surveys 59

Customer Surveys Product Focus Group Pricing 59

Binary Demand

APRIL 8, 2024

Information can be gathered through various sources such as CRM systems, website analytics, customer feedback, research reports, industry publications, databases, surveys, interviews, and focus groups. Customize your marketing mix (product, price, place, and promotion) to each segment and communicate your value proposition effectively.

Segmentation 52

Segmentation B2B Marketing Customer Satisfaction B2B 52

The Lead Agency

NOVEMBER 14, 2023

By understanding exactly who your competitors are, and what they are offering, you are best positioned to set your prices competitively and to market your products and services in a way that stands out.

Ad Building 118

Ad Building Business Work Management SWOT 118

Vision Edge Marketing

NOVEMBER 17, 2020

Companies often monitor what competitors do in terms of messaging, packaging, and pricing and may use this information to make modifications to their offerings. Customer focus groups are one way to test. Maybe you’ve felt that way in a hardware store when you walked down the hand tool aisle in search of a hammer. Reduce options.

Buy 144

Buy Focus Group Marketing Management Purchase 144

Navigate the Channel

MARCH 13, 2023

HubSpot suggests you collect this feedback by “browsing online forums and monitoring purchase activity and trends,” as well as conducting focus groups (if you have the resources or support of a marketing group). These are some top tools for collecting customer feedback, for different needs and price ranges.

Tools 65

Tools Customer Satisfaction Lead Scoring Lead Ranking 65

Content4Demand

SEPTEMBER 22, 2021

Then we can shape the context in marketing, pricing and sales to influence the likelihood that they’ll employ particular methods. If you sell products or services that have a long selling cycle and a high price tag—e.g., millions of dollars—your buyers are more likely to be Risk Avoiders or Price Accepters. Know Your Industry.

B2B Marketing 78

B2B Marketing B2B Churn Rate Marketing & Strategy 78

Hubspot

JUNE 1, 2018

They research and analyze your consumers all the time, conducting focus groups, sending out surveys, studying online shopping habits, and asking one underlying question: “Where, when, and how does our consumer want to communicate with our business?”. Price it too high, and you’ll lose out on a solid customer base.

FAQ 78

FAQ Public Relations Paid Search Agency Focus Group 78

Salesforce Marketing Cloud

NOVEMBER 17, 2022

You have an always-on focus group. They could gain valuable feedback on things like pricing, packaging, and design. This Trail is a great learning module that shows you the benefits of building automation into your strategy. Hit the Trail. 400 points. Marketing Automation Strategies.

Cost per Acquisition 98

Cost per Acquisition CPA Marketing & Strategy Mobile Advertising 98

Brightedge

OCTOBER 6, 2020

Are they becoming more price sensitive? Help shopper marketing and retail teams understand where price sensitivity is on the rise. Inform branding and omnichannel teams on how consumer brand preferences are changing faster than any focus group or lookback data with real time search data. What are your opportunities?

Organization 116

Organization Tools Business Correlation 116

Oktopost

DECEMBER 21, 2023

Focus Groups: Conduct focus group discussions with a representative sample of your target audience. But all marketing tools and platforms come at a price. Website Analytics : Examine website analytics to understand user behavior, popular content, and areas of drop-off.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Heinz Marketing

DECEMBER 26, 2023

Focus groups and interviews delve deeper into qualitative aspects, unveiling nuanced opinions and attitudes. Armed with insights that allow businesses to fine-tune their marketing strategies, product offerings, pricing models, or customer service to better cater to their target audience and position themselves as a company effectively.

Business 112

Business Analysis Work Management Forecasting 112

Sprout Social

DECEMBER 9, 2020

In The Agency Pricing and Packaging Report , we examine how agencies think about their service offerings and how they are packaging and pricing client proposals. For example, eight in 10 agencies provide customized packages per client and 35% of agencies offering customizable standard pricing.

Paid Search Agency 103

Paid Search Agency Advertising Agencies Ad Agencies Work Management 103

B2B Marketing Directions

JULY 23, 2023

Or, they may test the strength of different value propositions using focus groups. If your value propositions are aligned with your prospective buyers' needs and priorities, but they focus on attributes of your offering that are just equivalent to what your competitors are offering, you won't have a competitive advantage.

Marketing Proposals 52

Marketing Proposals Template Sales Cycle B2B Sales 52

Sprout Social

AUGUST 9, 2023

As a CEO you rely on metrics like stock price, profit margins and revenue growth to monitor the health of your business. Social is a 24/7 focus group where you can find unfiltered feedback about how your brand and products are perceived. But if you aren’t factoring in meaningful social media data, you will miss crucial insights.

Social Media 79

Social Media Media Customer Satisfaction Lead Scoring 79

Adobe Experience Cloud Blog

JUNE 1, 2018

Social Media: The ‘New’ Focus Group for Consumer Insights. Focus groups have been around for nearly a century. Not only can you compare how often those terms are mentioned, you can also see terms commonly associated with those topics such as allergies, weight loss, high prices, and so on.

Marketing AI 132

Marketing AI Analysis Internet Marketing Thought Leadership 132

Hubspot

MARCH 27, 2023

How much are you going to price your services? How to Sell Services Online 1. Figure out what you’re selling Are you going to offer all your business’ services online? Or just a limited selection to start? This foundational step will help you figure out what your target audience is, which is the next step to selling services online.

Service 82

Service Purchase Intent Landing Pages Psychographics 82

Sprout Social

JULY 6, 2022

Data points that could impact your pricing, sales strategy, product development and, of course, marketing. You probably collect survey data from your customers, monitor product reviews and conduct focus groups. What is social media intelligence? But those unstructured data points mean nothing in their raw, hashtagged format.

Social Media 116

Social Media Social Marketing Media Paid Search Agency 116

markempa

MARCH 25, 2013

8 Questions to Steer Your Marketing Priorities – Find out the value of asking a handful of customers questions directly – not through surveys, focus groups, digital body language or social media. Below are a handful of articles from the B2B Lead Roundtable blog to help you generate these kinds of conversations with your customers.

Opt-out 120

Opt-out Email Marketing Marketing Automation Services Trade Show 120

SmartBug Media

AUGUST 1, 2019

This might take the form of a focus group or one-on-one interviews. For example, you might run an A/B test on your website to see if a new pricing tier would bring in more business. In that research study, you might also interview several customers about whether or not the new pricing tier would appeal to them.

Research 81

Research Process Planning Marketing Budget Creation 81

Salesforce Marketing Cloud

APRIL 28, 2022

You need to know all these things inside and out: The customer’s wants and needs (sometimes before even they know) Their pain points How they measure success What’s happening in your market, including new regulations and trends Your competitors’ products, pricing, and the way they talk about themselves.

Positioning 98

Positioning Marketing AI Product Ad Building 98

Contently

JANUARY 4, 2017

Most brands have made native advertising a key part of their repertoire—even as the price tag goes up. Through focus groups and a survey of 1,212 consumers, we pinpointed some big problems with native content, but also discovered how it can deliver big benefits to advertisers. The reason why became clear in our focus groups. “I

Advertising Agencies 97

Advertising Agencies Advertisements Advertising Effectiveness 97

BenchmarkONE

SEPTEMBER 13, 2018

Focus groups. According to the Google Surveys pricing page, if you’ve created a survey that contains 5 questions, you might pay anywhere between $1 and $10 per completed survey. If you already have a solid mailing list and online social network, FocusGroupIt makes it easy to put together online focus groups.

Paid Content 71

Paid Content Research Enterprise Management Tools 71

Albacross

JUNE 5, 2019

Doing a thorough research of the market can help you come up with better products and services, decide the pricing plan, and come up with marketing strategies that can help boost your revenue. Focus Groups. It involves organizing a session with a small group of people that have certain common characteristics.

Research 84

Research Marketing Strategy Marketing & Strategy SWOT 84

Convince & Convert

FEBRUARY 11, 2015

It creates a virtual dialogue with other designers and marketers, and provides a focus group ready to share their insights and ideas for improvement. Examples might include: “Which pricing plan stands out to you?” By crowdsourcing feedback on your landing page design, you’re provided the benefit of fresh eyes.

Landing Pages 155

Landing Pages Best Practices Design Lead Capture 155

Hubspot

JUNE 8, 2020

Sales collateral for the Decision Stage includes: Pricing guides. Much of your sales collateral probably contains the same content: brand, product, and pricing information. Sales collateral should be an experience with your brand, not simply a lesson about your products or prices. Sales call scripts and email templates.

Work Management 69

Work Management Marketing Management Case Studies Case Study 69

Metadata

JANUARY 15, 2024

Stop focusing on your product’s features We don’t have to tell you that B2B marketers are a feature-focused group. .” — Liz Demers, Senior Partner Manager, LinkedIn The pressing question now is how do you create those memorable ads? So, if you’re worried about running brand awareness ads in a down economy , don’t be.

Budget Programs 52

Budget Programs Cost per Lead Ad Frequency Brand Identity 52

accelerate agency

JULY 28, 2021

What is enterprise SaaS pricing? The importance of a pricing strategy. What is a good pricing strategy? 7 most used enterprise SaaS pricing models. Flat-rate pricing. Usage-based pricing. Tiered pricing. Per-user pricing. Per-active user pricing. Per-feature pricing.

Pricing 97

Pricing Price Paid Search Agency Lead Ranking 97

Buzz Marketing for Technology

MARCH 20, 2013

It’s been shown when degree of environmental concern and other demographic factors remain constant, luxury and mid-priced hotel customers show, on average, a higher willingness to pay a premium for the green initiatives than economy hotel customers. Get (environmentally) personal.

Conversion 100

Conversion Merchandising eCommerce Banners 100

accelerate agency

JUNE 30, 2023

SaaS pricing can be tricky to get right, and is definitely not something that should remain static. Starting out, you may be targeting SMBs, but as you grow you’re likely to need to develop enterprise pricing to suit much larger target companies. What is enterprise SaaS pricing? Plus, we all know that prices go up.

Pricing 52

Pricing Price Marketing Budget Lead Ranking 52

Varicent

DECEMBER 7, 2021

The ability to forecast sales accurately can impact its cost of capital, its share price, and its overall capacity to grow. This can impact its share price and its ability to borrow cheaply. This could be a focus group-based piece of market research or a limited product release for a designated area for a time-limited period.

Forecasting 98

Forecasting Analytics Work Management Marketing Management 98

ViewPoint

OCTOBER 14, 2011

The Apple focus group was the right hemisphere of Steve’s brain talking to the left one. ” “Value” is different from “price.” ” Woe unto you if you decide everything based on price. Even more woe unto you if you compete solely on price. A players hire A+ players.

Pricing 120

Pricing Price Verticals Work Management 120

Hubspot

OCTOBER 16, 2019

They might use surveys, feedback forms, or focus groups to learn about your target audience. You'll want to learn about: Price. After your meetings, compare the proposals you receive, from price to strategy. What's your pricing structure? ". Learn about their pricing structure. Experience/expertise.

PR 95

PR Paid Search Agency Advertising Agencies Ad Agencies 95

Buzz Marketing for Technology

JUNE 5, 2013

On the go, customers search for store locations, compare prices and features, and call family and friends to get opinions. Shoppers are using various pathways to find you; if they see conflicting product descriptions or huge price discrepancies between channels, they’re likely to lose confidence in your brand and look elsewhere.

Mobile Advertising 100

Mobile Advertising Mobile Marketing User-Generated Content Internet Marketing 100

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. What power! It helps you stand out from your competition.

Tools 94

Tools Work Management Marketing Management Business 94

Hinge Marketing

JUNE 19, 2017

Experiencing downward pricing pressure. Focus groups. The reason is simple: clients are reluctant to reveal any significant information to a group of competitors. Equally problematic, assembling a useful focus group in the professional services world can be expensive and a logistic challenge. Online surveys.

Research 75

Research Work Management Marketing Management Brand Identity 75

Buzz Marketing for Technology

MAY 18, 2011

Simple task but hard to deliver in reality since there is no way to buy bargain basement priced media and get Madison Avenue results. Today you can use the world’s largest focus group (ie all the social data from the last 2+ years) to find your audience online and model them to predict how effective your media purchases would be.

Media 100

Media Focus Group Media Plans Pricing 100