Convince & Convert

MARCH 8, 2017

Posting the same social media content, in multiple channels, at the same time and hoping to achieve spectacular results is no longer a winning strategy in most cases—the variances are just too great among what works in each venue. And more importantly, what each group WANTS from each channel varies as well. Objectives. Audience(s).

Television marketing 165

Television marketing Social Media Media Marketing & Strategy 165

Martech Advisor

JANUARY 23, 2020

Are you ready to deep-dive into granular consumer segments and outline an effective multicultural marketing strategy? So how can you get started with a multicultural marketing strategy in 2020? Your strategy should display a genuine understanding of consumer needs and their roots in their cultural/socio-economic background.

Practices 104

Practices Marketing Strategy Marketing & Strategy Examples 104

Martech Advisor

JANUARY 27, 2020

Marketers are still using antiquated keyword tools to power their content strategies, and this frustrates their target audiences. That’s no longer the case, yet many marketers are still using antiquated keyword tools to power their content strategies. Learn More: Five Ways of Presenting Great Content. Hold focus groups.

Keywords 77

Keywords Marketing & Strategy Ad Building Focus Group 77

Heinz Marketing

DECEMBER 26, 2023

By Carly Bauer , Marketing Consultant at Heinz Marketing To form an effective strategy and stay competitive in today’s dynamic market landscape, one must have the ability to gather and leverage valuable insights that drive informed decision-making.

Business 112

Business Analysis Work Management Forecasting 112

SmartBug Media

MARCH 17, 2023

When it comes to launching a new product or service , having a thorough understanding of what people are looking for, along with their opinions and attitudes about your brand, can be integral in creating an effective marketing strategy. When it comes to bringing your product or service to market , start with market research.

Research 98

Research Service Product Planning 98

Martech

OCTOBER 17, 2022

Big data should have replaced the focus group by now. Now focus groups meet up in a zoom call, not in a conference room. Blame the COVID pandemic for changing the focus group. You could do a focus group tonight with people across the country.”. Focus groups still need…focus.

Focus Group 137

Focus Group Research Sample Ad Frequency 137

ANNUITAS

SEPTEMBER 7, 2021

The most mature marketing teams are using progressive profiling strategies to incrementally capture information from your buyer throughout their journey via online forms. However, not all progressive profiling strategies are created equally. However, not all progressive profiling strategies are created equally.

Conversion 234

Conversion Sales Qualified Leads Ideal Customer Profiles Opinions 234

ANNUITAS

SEPTEMBER 7, 2021

The most mature marketing teams are using progressive profiling strategies to incrementally capture information from your buyer throughout their journey via online forms. However, not all progressive profiling strategies are created equally. However, not all progressive profiling strategies are created equally.

Sales Qualified Leads 228

Sales Qualified Leads Ideal Customer Profiles Opinions Work Management 228

Content Standard

APRIL 23, 2024

The modern CMO: Spearheads a unified content strategy: Break down silos and establish clear guidelines and a cohesive narrative that resonates across all channels. Conduct surveys, host focus groups, and utilize customer service interactions to gather real-world insights.

CMO 57

CMO Enterprise Management Planning Work Management 57

ClickZ

JULY 29, 2020

Focus groups, surveys, and even brain scans can return meaningful insights, but all have important shortcomings. Surveys and focus groups: Crude, less actionable. Because of their prevalence, it’s worth calling out self-reported metrics that stem from surveys and focus groups. So what is attention, really?

Mobile Advertising 133

Mobile Advertising Marketing Management Click Rate Lead Ranking 133

Heinz Marketing

APRIL 12, 2022

From personalization to buyer personas to hyper-targeting, understanding these psychological strategies is more prevalent than ever in crafting your next B2B marketing campaign. It requires conducting research to uncover behaviors that may include focus groups, online surveys, user interviews, etc.

Ideal Customer Profiles 102

Ideal Customer Profiles Account Based Marketing B2B Marketing Buyer Personas 102

Liveintent

DECEMBER 21, 2021

Recently, Prohaska Consulting presented a webinar on Identity, Attribution, and Measurement designed to offer insight into what marketers can expect from the months to come. Facebook and Google, which have relied on third-party cookies to date, are adopting new strategies — and CPMs are on the rise.

Privacy Protection 127

Privacy Protection Webinar Metrics Privacy Creativity 127

Martech

SEPTEMBER 21, 2023

This has traditionally been done through surveys, focus groups or other forms of direct communication. This can help you tailor your messaging to fit the company’s culture and present your solution in a way that will most likely resonate with decision-makers. What are AI personality profiling tools?

Ideal Customer Profiles 115

Ideal Customer Profiles Marketing AI Profiling Personalization 115

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. Social media strategy templates Social media calendar templates Social media post templates Social media reporting templates Social media management templates What is a social media template?

52

52

Hubspot

JULY 6, 2021

While branding can feel like a vague concept, it's one of the most important elements of a marketing strategy. Did you know that presenting a brand consistently across all platforms can increase revenue by up to 23% ? Plus, consistently presented brands are 3.5 So, what do brands do?

Brand Identity 101

Brand Identity Branding Lead Ranking Differentiation 101

Sprout Social

AUGUST 9, 2023

Why a social media scorecard is crucial for leadership Most CEOs are already a part of their brand’s external social strategy. Building an effective executive communications strategy is a solid step toward boosting brand awareness and PR efforts. airbnb the @barbie dreamhouse is back on airbnb. but this time—ken’s hosting.

Social Media 79

Social Media Media Customer Satisfaction Lead Scoring 79

Biznology

JUNE 9, 2020

Consumers’ attention was only able to be focused on your company’s virtual presence and strategy applied during unfortunate times. Before you start planning your new and amazing marketing strategy, it is necessary to evaluate how appropriate your response to a critical situation was. Evaluating your response.

Campaigns 104

Campaigns Planning Content Marketing Opinions 104

ClickZ

JANUARY 6, 2022

Getting buy-in requires sitting down with as many stakeholders as possible and building trust in your strategy by actively listening and iterating while staying true to your long-term ambition. It’s a long road of conversations, presentations, workshops, and focus groups, but it’s worth it.

Peer-to-peer 113

Peer-to-peer Ad Building Digital Transformation Paid Search Agency 113

Sprout Social

JULY 6, 2022

Data points that could impact your pricing, sales strategy, product development and, of course, marketing. You probably collect survey data from your customers, monitor product reviews and conduct focus groups. It’s easy to let one viral Tweet drive the direction of your strategy, but you have to think of posts as data points.

Social Media 116

Social Media Social Marketing Media Paid Search Agency 116

Content Standard

APRIL 2, 2019

Audience personas, segmentation, and journeys are common pillars of content marketing —informing all elements of the content strategy, targeting techniques, and distribution methods. Demographics are a good place to start, but your audience research strategy shouldn’t stop there. People Are More Complex Than Their Demographics.

Research 105

Research Content Marketing Paid Search Agency Content 105

seo.co

SEPTEMBER 4, 2023

What exactly are navigation links and how should you consider them in the context of your SEO strategy? The crawling path plays a role in how your pages are indexed, and therefore, presented in search engine results pages (SERPs). Use focus groups and surveys to improve user experience. What Are Navigation Links?

SEO 64

SEO Practices Best Practices Lead Scoring 64

Choozle

APRIL 9, 2024

Use inclusive language in meetings, emails, presentations, and informal conversations. We conducted employee surveys and held focus groups to gather input on language preferences and concerns. Lead by Example: Be mindful of your language in everyday interactions.

Peer-to-peer 65

Peer-to-peer Education Guidelines Lead Scoring 65

Sprout Social

APRIL 29, 2021

I think back to when I started in the field and my role was all about creating one-sheets, building presentation decks, planning events and helping to support advertising and awareness goals. Marketing is a linchpin for revenue and our overall business strategy. Marketing strategies should start with social.

Social Marketing 139

Social Marketing Contingency Planning Planning Work Management 139

Hubspot

APRIL 4, 2023

Then, I developed a strategy that involved [Describe Remedy Plan]. I think it presents a huge opportunity to optimize marketing campaigns — especially with customer segmentation and targeting. I conducted several focus groups to gather feedback from employees about their experience working for the company.

Consulting 66

Consulting Sample Work Management Marketing AI 66

Hubspot

JUNE 1, 2018

Marketing is present in all stages of the business, beginning to end. They research and analyze your consumers all the time, conducting focus groups, sending out surveys, studying online shopping habits, and asking one underlying question: “Where, when, and how does our consumer want to communicate with our business?”.

FAQ 78

FAQ Public Relations Paid Search Agency Focus Group 78

SmartBrief - Marketing

SEPTEMBER 25, 2023

We must conduct more interviews and focus groups before we create a campaign or a strategic plan. It is at once hyper-individualistic, presenting the agent as occupying the place of a ‘creator’ in the ‘center’ of their ‘miniature universe.'” I have seen this happen repeatedly.

Marketing Attribution 52

Marketing Attribution Planning Advertising Agencies Marketing Analytics Tools 52

Sprout Social

JANUARY 12, 2023

With a documented brand strategy that incorporates a set of core values, companies are better positioned to engage with their audience on a regular basis as well as respond to unexpected events when they inevitably occur. Be sure to focus on your existing culture but also your aspirations for the future. Gather feedback.

Lead Scoring 130

Lead Scoring Lead Ranking Effectiveness Brand Identity 130

Convince & Convert

APRIL 9, 2015

The sector is quickly becoming more sophisticated in the way it analyzes, collates, and presents data. In the globalized village, social media is Earth’s biggest focus group. We slice and dice it, giving unprecedented levels of insight that directly affect company strategy.

Enterprise Management 160

Enterprise Management Analysis Opinions Social Media 160

Seismic

OCTOBER 10, 2022

Collect feedback through informal check-ins, surveys, or focus groups, taking action when necessary to ensure that your sellers have the resources they need. This information can be used to inform your future content strategy and ensure that you’re always creating materials that address the needs of your sales team.

Tips 52

Tips Content Work Management Touchpoints 52

TrustRadius Marketing

MARCH 30, 2018

Perhaps you’ve conducted some focus groups and you try to stay up-to-date on industry journals, but the best way to find out what consumers really think about your industry — what they love, where their pain points are — is by engaging in social listening. Set Your Social Listening Strategy in Motion.

Social Media 45

Social Media Effectiveness Media Marketing & Strategy 45

Content Standard

MAY 22, 2019

But many content management and strategy problems can be solved through accurate audience insights. To maximize your budget for creating original research, make sure you evaluate the best approach for your marketing strategy. Let’s say you decide on a survey, a series of focus groups, and individual interviews.

Research 98

Research Sample Planning Brand Identity 98

Eric Mower + Associates

JANUARY 18, 2019

One method an association can use to keep current with trends and perceptions is to host focus groups and send surveys to its members. By uncovering and leveraging insights from this member-driven feedback, an association can shape present and future offerings to its members.

Opinions 82

Opinions Focus Group Consulting Trends 82

The Effective Marketer

FEBRUARY 10, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Science of Email Marketing I just attended “The Science of Email Marketing&# online webinar, hosted by HubSpot and presented by social media scientist Dan Zarrella. billion emails sent. billion emails sent.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. What power! Want more information first? It helps you stand out from your competition.

Tools 94

Tools Work Management Marketing Management Business 94

Metadata

JANUARY 15, 2024

Despite what most B2B marketers say, advertising—in the past, present, and future—is a long-term play. Stop focusing on your product’s features We don’t have to tell you that B2B marketers are a feature-focused group. You should embrace this same mindset when it comes to your ad strategy. How’s that possible? That’s how.

Budget Programs 52

Budget Programs Cost per Lead Ad Frequency Brand Identity 52

Tony Zambito

JANUARY 29, 2017

In numerous surveys of CEOs in the past few years, predictably, you will find growth strategies as one of the top priorities going into any new year. In my article Rethinking Buyer Personas In An Era Of Digital Transformation , I presented four trends impacting the state of buyer persona development. Illustration by Nikita Kozin.

Digital Transformation 100

Digital Transformation Buyer Personas Ideal Customer Profiles B2B Thought Leadership 100

Pam Didner

AUGUST 16, 2020

Daniel Benyo sent me a list of questions after listening to my presentation “New Rules of Marketing” in Hungary. If you have their e-mail addresses or contact information, reach out to them and see if you can engage them in phone calls or focus groups. Q6: How can a business maintain a content strategy long term?

Content Marketing 118

Content Marketing Enterprise Management Work Management Resource Management 118