Focus Group and Personalization - B2B Marketing Zone

Why Focus Groups Are a Waste of Money for B2B Marketers

B2B Marketing Traction

MAY 11, 2012

I’ve never been much of a believer in focus groups for market research. They are expensive and, like some, I believe that focus group dynamics lead to group think, which may not amount to true customer response. Are you a B2B marketer or researcher who has gotten great results from focus groups?

Focus Group

Focus Group B2B Marketing B2B Analysis

Don’t Put B2B Marketing Tactics before Strategic Analysis

B2B Marketing Traction

MARCH 20, 2015

Test the market by doing research, including interviews, surveys and maybe even focus groups. Next, create a marketing persona for each type of person who will buy your product. Have people use your product or service and find out what they like about it before you spend money on tactics.

Analysis

Analysis Tactics B2B Marketing Planning

B2B Marketing Zone

B2B Marketing Traction

Why Focus Groups Are a Waste of Money for B2B Marketers

Don’t Put B2B Marketing Tactics before Strategic Analysis

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