Convince & Convert

OCTOBER 12, 2010

ROI in social media is a luxury. The larger the brand, the more likely they are to use social media without concerning themselves with its dollar ROI, when goodwill for them, is priceless. For the most part, all they have is social media – so ROI is a matter of hope rather than measurable statistics.

Social Media 124

Social Media ROI Media Marketing Budget 124

Contently

MAY 3, 2017

Here’s what you missed in marketing, media, and tech while you were wondering why celebrities wear such bad clothes to the Met Gala… The New Yorker: #Vanlife, the Bohemian Social-Media Movement. The New York Times: How YouTube’s Shifting Algorithms Hurt Independent Media.

Storytelling 65

Storytelling Youtube Advertising Agencies Mobile Advertising 65

Convince & Convert

AUGUST 27, 2015

And instant messages–text messages, smart phones, social media. Read More Than Just Social Media. While the media loves Twitter, the story is bigger than any one social network. It is critical to know who and which media is influential for your company or brand or product. The list goes on and on and on. Television.

Television marketing 160

Television marketing Broadcasting Cable SMS 160

Webbiquity

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI?

Social Media 100

Social Media Peer-to-peer Media PR 100

Convince & Convert

APRIL 1, 2010

But, the team does reference a series of social media outposts via a tiny murderers row of icons (my favorite is “Linkedin.coming soon&#. So, I peeked at YouTube. 213 videos on YouTube , the most recent just five days ago. The YouTube channel is barely mentioned on Facebook. Yep, that’ll get fans in the seats.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

ClearVoice

MAY 15, 2020

Chew on these eye-catching, pre-pandemic stats for a second: 500 hours of video get uploaded to YouTube every minute – Statista. 83 percent of consumers worldwide prefer YouTube to watch video content – HubSpot. Just don’t put a video on YouTube because people are putting videos on YouTube.

Marketing Budget 59

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 59

LeadSquared

DECEMBER 7, 2020

A simple way to understand the potential reception of your campaigns is to run smaller focus group campaigns before the big launch. How do they engage in social media? One of the primary psychographic points is that this group of individuals intend to eat nutritious food but often fail to do so.

Top of Funnel 52

Top of Funnel Promotion Enterprise Management Examples 52

BenchmarkONE

SEPTEMBER 13, 2018

Focus groups. If you already have a solid mailing list and online social network, FocusGroupIt makes it easy to put together online focus groups. The downside is that you’ll need to provide your own focus group members, since the tool doesn’t aggregate these for you. Gathering and analyzing data.

Paid Content 71

Paid Content Research Enterprise Management Tools 71

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. The answers to these questions reach beyond brand and even marketing. They provide insights that can inform an entire business strategy. Get to your “aha!” moments, fast.

Analysis 102

Analysis Custom Publishing Advertising Benchmark Keywords 102

Stevens & Tate

OCTOBER 1, 2019

YouTube masthead ads hit TV app. YouTube is now introducing masthead ads for its TV app. With streaming platforms outshining regular TV programming, this new feature gives brands a way to connect with their audiences whenever they launch the YouTube TV app. Study: Brand perceptions get bigger ding from social media than news.

Cost Per Thousand 40

Cost Per Thousand Trends CPM CPC 40

Vision6

NOVEMBER 12, 2020

One-on-ones with customers Focus groups. But it can be challenging especially because we know inboxes are flooded, social media is overflowing with sponsored content and most viewers on Youtube are using some form of ad blockers. We are all too close to our brands to truly orient ourselves to the needs of the market.

Email Marketing 111

Email Marketing Ideal Customer Profiles Paid Search Agency Privacy 111

Content Standard

NOVEMBER 13, 2015

Social media. What if social media isn’t integral to your business? What if YouTube’s community doesn’t draw or appeal to your audience? Today, its mission hasn’t changed, and while its audience pales in comparison to YouTube (Vimeo averages about 7.9 But what is it that sets the platform apart?

Video Marketing 40

Video Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 40

Online Marketing Institute

MAY 26, 2010

Although brand awareness is certainly a measurement gauge for social media, its success should not only be measured by resulting brand awareness. Social media can offer some very accurate metrics for ROI.

Social Media 40

Social Media Advertising Channels Media Blogger 40

seo.co

MARCH 28, 2021

Have you run a study, survey, or focus group and discovered interesting insights that your reader may find valuable? By developing a group that targets your ideal customers, you create a community of people who can be educated and nurtured over time. Create a Podcast or YouTube Channel. Research and data.

Top of Funnel 100

Top of Funnel Sales Qualified Leads Lead Ranking Work Management 100

Buzz Marketing for Technology

JUNE 5, 2013

Try adding a YouTube channel to your social media arsenal. If there’s no stylistic connection between your company’s main website, your social media pages, and your offline marketing campaigns, shoppers are bound to get confused or challenge the legitimacy of your online presence. Brand Consistency. Personalization.

Mobile Advertising 100

Mobile Advertising Mobile Marketing User-Generated Content Internet Marketing 100

Hubspot

MAY 28, 2013

I believe this represents a kind of watershed moment for the media business. Rensing wanted to create shows that could live not just on the cable platform but across the internet too -- on sites like Twitter, Facebook, and YouTube. At best, legacy media companies view the internet as a kind of farm league. Let me explain.

Cable 28

Cable Media Multi-Channel Internet Marketing 28

Content Marketing Institute

APRIL 10, 2018

After conducting a competitive assessment and focus groups, our team determined the buyer persona was an African-American woman with a master’s degree, promoted into a senior role within the last five years. I talked about understanding the target audience, learning about their media consumption habits, interests, values, etc.,

Buyer Personas 110

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 110

Convince & Convert

JANUARY 9, 2012

Twitter is a living focus group. Just like with Web analytics software (where the data differential between Webtrends, Omniture, Google Analytics and the rest can be large), there is no objective “truth” in social media listening. On YouTube, this commercial for a talking Doritos bag was uploaded as a response video.

Advertising Agencies 115

Advertising Agencies Paid Search Agency Television marketing Lead Scoring 115

Hubspot

FEBRUARY 8, 2011

Pundits, critics and focus groups barely let the confetti settle before they gave their verdicts (If you want to see the ads go to either USA Today Super Bowl Ad Meter or YouTube Ad Blitz ). It’s time to bring the Super Bowls ads into the social media arena of evaluation. And so what? Sneak Peek at the Report.

Social Media 28

Social Media Paid Search Agency Ads Media 28

Hubspot

FEBRUARY 8, 2011

Pundits, critics and focus groups barely let the confetti settle before they gave their verdicts (If you want to see the ads go to either USA Today Super Bowl Ad Meter or YouTube Ad Blitz ). It’s time to bring the Super Bowls ads into the social media arena of evaluation. And so what? Sneak Peek at the Report.

Social Media 28

Social Media Paid Search Agency Ads Media 28

ClearVoice

MARCH 19, 2021

Thanks to digital and social media, though, there are better ways to measure how well a campaign has done: engagements, increase in followers of a brand page, the Facebook-tracked analytics , like link clicks and brand recall rate. So this was still definitely a brand awareness win for T-Mobile.

Brand Identity 59

Brand Identity Branding Paid Search Agency Mobile Advertising 59

Convince & Convert

JANUARY 9, 2012

Twitter is a living focus group. Just like with Web analytics software (where the data differential between Webtrends, Omniture, Google Analytics and the rest can be large), there is no objective “truth” in social media listening. On YouTube, this commercial for a talking Doritos bag was uploaded as a response video.

Advertising Agencies 87

Advertising Agencies Paid Search Agency Television marketing Lead Scoring 87

Content Standard

APRIL 9, 2018

Before content marketing, before the rise of web-based media, before the growth of brand storytelling. A sort of sci-fi/satire/comedy-gone-wrong, it followed a group of characters as they navigated and poked fun at many of the campy staples of science fiction and horror films. there was product placement. What did they do right?

Brand Identity 89

Brand Identity Branding Top of Funnel Content Marketing 89

ConvertKit

DECEMBER 19, 2018

You can also create a focus group if you want to take this activity a step further. You can choose a small group of about five to nine people so everyone has a chance to be heard. Remember that people who match your ideal buyer persona will have better feedback than those who don’t.

Research 83

Research Planning Buyer Personas Marketing & Strategy 83

WebMarketCentral

NOVEMBER 18, 2009

Gordon Plutsky seems to answer in the affirmative, contending that marketers need to set up their own content distribution channels , bypassing the trade media. Tags: Media. Ted Bahr, on the other hand, not only won't concede the death of trade magazines but isn't willing even to give up on print versions of them.

Social Media 20

Social Media Aggregators Thought Leadership Media 20

ConvertKit

DECEMBER 19, 2018

You can also create a focus group if you want to take this activity a step further. You can choose a small group of about five to nine people so everyone has a chance to be heard. Remember that people who match your ideal buyer persona will have better feedback than those who don’t.

Research 65

Research Planning Buyer Personas Marketing & Strategy 65

Convert

MAY 31, 2022

Understanding how shoppers think ,” a YouTube channel by Rishi Rawat and Lorenzo Carreri (CRO expert) dives deep into how brands use conversion optimization techniques. There are two opportunities for Olipop—to “sell the taste” and pull focus on how it’s a low sugar alternative. It’s like four square meets volleyball.

Product 52

Product Best Practices Work Management Paid Search Agency 52

Marketing Insider Group

JULY 14, 2020

Platforms like social media and smartphones allow customers and brands to connect more than ever, while technology has turned marketing strategies upside down by making every decision data-driven. Do they read blogs or would they rather watch YouTube tutorials? Demographical factors play an important role in audience preferences.

Marketing Strategy 307

Marketing Strategy Marketing & Strategy Ad Building Marketing Management 307

Hubspot

AUGUST 24, 2011

A few years ago, while working at a management consulting firm, I was using some focus group findings to craft two prospective marketing personas for a new product launch. One of these personas was a "social media user," and the other was not. What social media behavior do you try to understand about your customer?

Inbound Marketing 28

Inbound Marketing Social Marketing Allocation Work Management 28

Hubspot

SEPTEMBER 7, 2011

Facebook's social network domination may frequently get challenged by emerging social media platforms like Google+, but the facts remain. Connect Your YouTube Channel: Does your company have its own YouTube channel? Add the YouTube App to your Facebook Page so your fans can view your YouTube videos directly within Facebook.

Facebook 28

Facebook Work Management Marketing Management Paid Search Agency 28

Hubspot

APRIL 13, 2021

Plus, we'll dive into a media audience profile and how that type of profile can help you increase the success of your paid ads campaigns. This could be social channels, such as YouTube or Instagram, or search engines like Google. But first — what is an audience profile, anyway? What information should I include in an audience profile?

Paid Content 86

Paid Content Ideal Customer Profiles Profiling Examples 86

Convince & Convert

OCTOBER 31, 2013

From Facebook, to Twitter, Vine, and YouTube, check out these three clever content and promotion examples Petco, Tide and Crest have been scaring up leading into Halloween today. In a humorous YouTube video, Crest ran a “focus group” with children in their Halloween costumes to try out healthy candy made from beets, asparagus, tofu and more.

Social Media 145

Social Media Examples Generation Media 145

ClearVoice

JANUARY 29, 2024

The skincare brand can run social media polls asking about customers’ most pressing skincare concerns. Building audience loyalty and trust Lululemon is a global brand known for prominently featuring customers on its website, social media pages, and even in-store displays. This increases overall content impact and effectiveness.

Webinar Metrics 69

Webinar Metrics Ad Building Marketing & Strategy Content 69

Adobe Experience Cloud Blog

NOVEMBER 28, 2017

Especially in crowded urban geographic regions, health systems have leveraged databases to research patient demographics and use focus groups to test messages for years. This audience tends to self-diagnose online, use online research to confirm a doctor’s diagnosis, and share health information via social media. more ROI.

Paid Search Agency 134

Paid Search Agency Marketing Management Demographics Digital Transformation 134

Martech

MARCH 23, 2022

Further up, we have digital traffic, which is also relatively easy to measure — web analytics, individual channel analytics like Facebook, LinkedIn, YouTube, etc. Many marketers know roughly half their media spend is wasted, but few are aware of which half that is. Why it’s hot today.

Marketing Attribution 108

Marketing Attribution Lead Ranking Sales Qualified Leads Marketing Automation Services 108

Sprout Social

JANUARY 20, 2021

Keyword research tools, social media listening data and review sites are goldmines for market research that are oftentimes overlooked. With the answer to these questions, you can build out content, SEO and B2B social media strategies that improve the visibility of your brand and deliver hyper-relevant information to your target audience.

Work Management 113

Work Management Marketing Management Research B2B Marketing 113

ClearVoice

DECEMBER 19, 2018

Lest you thought that Instagram wasn’t going to give you anything for the holidays, the photo and video-sharing social media platform made three surprise updates and announcements this week that you should stay busy learning about during the holiday season. YouTube is removing many offensive videos before they are ever seen.

Paid Search Agency 63

Paid Search Agency Youtube Social Media Stats 63