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Seven Ways B2B Tech Buying Behavior is Changing [Research]

Webbiquity

As TrustRadius notes, “Buying decisions are largely still collaborative, but buying committees are likely to be composed of more focused groups of between 2-5 individuals.” They also need to embrace mobile-friendly media including video and podcasts. ” Are technology analyst firms in trouble?

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Consumer Insights: Why the Customer Isn’t Always Right

Adobe Experience Cloud Blog

Social Media: The ‘New’ Focus Group for Consumer Insights. Focus groups have been around for nearly a century. Social media users now share more than three billion images daily. Did you know that 85% of social media images have no textual reference to the brand in the image ?

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How Blending Can Boost Your Business

Adobe Experience Cloud Blog

Free apps like Skype, WhatsApp, and Viber make it possible to communicate worldwide in real time, and social media and other sharing sites expose people to events in literally every corner of the globe. The post How Blending Can Boost Your Business appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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Engage to Win, a Blueprint for Success in the Engagement Economy

Adobe Experience Cloud Blog

I believe that many of the digital tools we have at our disposal—email, digital ads, social media, web, mobile, and more—make it easier than ever before to automate how we understand, connect with, and communicate to our customers. Improper use, or coordination, of these digital tools is where we often falter as marketers.

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Three Ways Content Intelligence Can Benefit Your Business

Martech Advisor

HubSpot, Marketo, or Pardot). Social listening (e.g., Additionally, lucky marketers may have access to primary customer research like surveys and focus groups (e.g., Social media ROI. Website traffic (e.g., Google Analytics). Marketing campaign analytics (e.g., Hootsuite, Sprout, Buzzsumo, or Sprinklr).

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Sights and Sounds of SXSW: Transformational Marketing and The Era of Engagement

Adobe Experience Cloud Blog

This year, Marketo set out to make a splash at the event. On Sunday, Marketo featured four informative sessions around both marketing best practices and the future of marketing. Created a multi-channel lead generation program that would enable lead capture and nurture through Marketo. East 6 th St. And the results?

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Social Pros 16 – Jay and Eric Strike Back

Convince & Convert

This is Episode 16 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. The RSS feed is: [link].