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A guide to content ideation & development

Sprout Social

Through social media, your newsletter or focus groups, ask what problems are at the top of your customers’ minds right now. There comes a time in every marketing professional’s career where you are just fresh out of ideas. Everything you think of has been done or doesn’t fit your brand. Ideation can be ongoing or scheduled.

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Let the market view in

Biznology

Some marketers, who like to think of themselves as fact based, support their views by pointing to the latest LinkedIn poll, their Twitter feed, articles their Facebook friends post or some list of “top tens” that has gone viral. For these folks, failure often comes as a complete shock. We see this phenomena often in the political arena.

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11 Ways to Give and Get Customer Love

Hubspot

Grandfather Them: If you charge your customers on a recurring basis for your product or service and your business makes pricing changes, grandfather your loyal, existing customers in so the price they pay gets locked in at the rate they started paying when they first became customers. for loyal patrons.

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How to Start a Side Business From Home in 6 Easy Steps

Optinmonster

Don’t worry, most of us are. In fact, the tone of most social media posts lately feels like this: But before going all Jack Nicholson from The Shining on everyone, why not take this time to learn how to start a side business from home? In fact, if you give us just 10 minutes of your time, that’s exactly what we’ll show you how to do today.

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Delivering Episode 25: An Inside Look at Visual Editor in Litmus Builder

Litmus

They discuss how Litmus decides to build new features—include Visual Editor—and how email teams everywhere can embrace Visual Editor to scale production while allowing everyone to focus on their core skills. Jason Rodriguez: I was thinking about it, but I feel like that’s not a flattering term for the most part. So is that cool?

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34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity

Getting Your Small Business Ready for Google+ by Blue Focus Marketing. Google+ (or Google Plus) is many different things, depending on who you ask. It’s the fastest-growing social network ever. It’s the tool Google will use to beat Facebook. It will fundamentally change SEO. How can they get the most out of it?

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