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Demand Gen vs. Lead Gen: Which is ‘Best’ for Startups?

Zoominfo

Market intelligence Includes internal surveys, external focus groups, and SWOT analyses Why is this distinction important? The first believes that demand-generation is superior, and that marketers should avoid gating content assets that can create friction in the marketing funnel. Because your needs will change as your company grows.

Lead Gen 130
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3 Content Marketing Research Tactics to Grow Your Audience Understanding

Content Standard

Compulsory surveys that lock users out of continuing their experience can get you 100 percent response, but clearly at the cost of breaking site experiences. Surveys are a deceptively simple and often overlooked marketing audience research tool. Content can often help with this obstacle. This is where interviews come in.

Tactics 100
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A guide to content ideation & development

Sprout Social

Through social media, your newsletter or focus groups, ask what problems are at the top of your customers’ minds right now. There comes a time in every marketing professional’s career where you are just fresh out of ideas. Everything you think of has been done or doesn’t fit your brand. Ideation can be ongoing or scheduled.

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Using Survey Panels to Improve Your Product: MTurk vs. Centiment vs. AYTM

ClearVoice

Having a well-built survey is important, but having a well-targeted group of people to take your survey is imperative. A survey panel is a group of people you have access to who can fill in your survey and help you find the answers to your business questions. What is the purpose of focus groups? Click To Tweet.

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Let the market view in

Biznology

Definitely use social tools, but also consider controlled experiments, well designed surveys, focus groups or depth interviews. Study competitors and find out what makes their customers loyal or if there is something specific that is locking customers in. For these folks, failure often comes as a complete shock. Like this post?

Lock-In 80
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Product Launch Best Practices: Finding Your Invisible Customers

Launch Marketing

Focus groups, 1:1 conversations, open-ended response queries and secondary research are all examples of market data that are invaluable to your initial discovery. According to recent Gartner research , when B2B buyers are considering a purchase, only 17% of that time is spent meeting potential suppliers.

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Global Event Planning: How It Differs From Your Run of the Mill Event

SpotMe Blog

Small group settings. One of the trends to emerge from the COVID-19 pandemic is the increased popularity and prevalence of global events. Virtual events became the norm when people were no longer able to meet in person for conferences, trade shows, and other events. What Are the Benefits of a Global Event? Increased attendance. Captioning.