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Demand Gen vs. Lead Gen: Which is ‘Best’ for Startups?

Zoominfo

Market intelligence Includes internal surveys, external focus groups, and SWOT analyses Why is this distinction important? The first believes that demand-generation is superior, and that marketers should avoid gating content assets that can create friction in the marketing funnel. Because your needs will change as your company grows.

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Using Survey Panels to Improve Your Product: MTurk vs. Centiment vs. AYTM

ClearVoice

Having a well-built survey is important, but having a well-targeted group of people to take your survey is imperative. A survey panel is a group of people you have access to who can fill in your survey and help you find the answers to your business questions. What is the purpose of focus groups? Click To Tweet.

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A guide to content ideation & development

Sprout Social

Through social media, your newsletter or focus groups, ask what problems are at the top of your customers’ minds right now. There comes a time in every marketing professional’s career where you are just fresh out of ideas. Everything you think of has been done or doesn’t fit your brand. Ideation can be ongoing or scheduled.

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Let the market view in

Biznology

Definitely use social tools, but also consider controlled experiments, well designed surveys, focus groups or depth interviews. Study competitors and find out what makes their customers loyal or if there is something specific that is locking customers in. For these folks, failure often comes as a complete shock. Like this post?

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Global Event Planning: How It Differs From Your Run of the Mill Event

SpotMe Blog

Small group settings. One of the trends to emerge from the COVID-19 pandemic is the increased popularity and prevalence of global events. Virtual events became the norm when people were no longer able to meet in person for conferences, trade shows, and other events. What Are the Benefits of a Global Event? Increased attendance. Captioning.

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How to Set a B2B Marketing Budget That Works For You

Altitude Marketing

If your brand is lock-down rock solid, your positioning clear, your messaging persuasive, your visual identity polished and consistent, and your website is converting leads, you can skip to Step 2. It doesn’t matter if I’m at a networking event, fielding an inquiry from a prospect, or knee-deep in marketing strategy with a client.

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Enter This Copywriting Contest and Win a Free Trip!

Convince & Convert

Choose a Value Focus for Consumer Reports from below (or create your own) that you would like to test. It’s our fourth annual copywriting contest, and the MarketingExperiments blog has partnered with Convince & Convert for this year’s copywriting challenge. Deadline for entries is January 17, 2016 and official rules are here.