• HUBSPOT  |  TUESDAY, FEBRUARY 14, 2012
    [Focus Group, Lock-In] 11 Ways to Give and Get Customer Love
    Feature Customer Successes in Case Studies and Testimonials: If your product or service is one that helps make peoples' lives better in one way or another, feature your top customers in case studies or testimonials that you can publish on your website and share in social media. you ask? Your customers, that's who. Be fun.
  • SALES LEAD INSIGHTS  |  TUESDAY, MAY 10, 2011
    [Focus Group, Lock-In] Looking for a roadmap to more revenue? Read this book!
    In her new book, Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy , Kristin lays out her methodology and processes garnered from years in the field working with corporate clients, and their customers and prospects. In other words, most sellers no longer sell the way customers are buying. The good news?