Sprout Social

MARCH 7, 2022

Twitter Brand Surveys. On Twitter, brands aren’t just part of the fun. Seven out of 10 Twitter users even say that “Brand Twitter” is one of the best parts of being present on the network. Using Twitter Brand Surveys can help you better understand what drives brand lift among an already receptive audience.

Customer Surveys 90

Customer Surveys Brand Identity Branding Paid Search Agency 90

Sprout Social

AUGUST 26, 2021

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel.

Social Media 143

Social Media Research Social Marketing Media 143

KoMarketing Associates

MARCH 15, 2016

If you look at who is using social media, you’ll see that the majority of millennials (as well as the adult population) are using at least one social media platform, with Facebook, LinkedIn, and Twitter being the most popular. You can also promote your content on Twitter and LinkedIn to get it in front of more people.

Paid Content 120

Paid Content Social Media Advertisements Advertising 120

Sprout Social

MARCH 30, 2021

Using Sprout Social’s Listening tool , they were able to set up a simple Topic query with “leg day” as the main keyword and Twitter, Facebook and Instagram as the networks of choice. In order to vote on Twitter and Instagram, fans had to include the radio station’s handle, an artist’s name and #ArtistOfTheSummer.

Marketing Management 122

Marketing Management Paid Search Agency Social Media Keywords 122

KoMarketing Associates

JANUARY 29, 2019

The B2B industry is typically comprised of a small and focused group of decision makers, so it’s critical to hit them at the right time and with the right content. Twitter Ads : Use audience and keyword targeting to serve your content to demographics that fit your needs. Final Thoughts.

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

Convince & Convert

MARCH 8, 2017

For example, a recent study by CoSchedule found that the “optimal” number of daily posts on Twitter (your mileage may vary) is 15, but just one to two posts per day on Instagram and Facebook are the sweet spot. It’s a highly targeted, nearly free focus group. This is also how television conglomerates operate.

Television marketing 165

Television marketing Social Media Media Marketing & Strategy 165

KoMarketing Associates

APRIL 30, 2019

Here are some commonly-used resources for gathering buyer data: Online Research : Thanks to social media outlets like LinkedIn , we are able to go online and start painting a pretty clear picture of what makes our buyers tick. LinkedIn will allow you to see details about your target companies or industries.

Buyer Personas 125

Buyer Personas Top of Funnel B2B Digital Marketing Funnels 125

Pam Didner

AUGUST 16, 2020

If you have their e-mail addresses or contact information, reach out to them and see if you can engage them in phone calls or focus groups. You can also define a hero product as the one that the company wants to focus on and therefore allocates the most marketing budget for. Talk to your potential customers and get to know them.

Content Marketing 118

Content Marketing Enterprise Management Work Management Resource Management 118

Optinmonster

MAY 27, 2020

Start with researching the biggest social media platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and the newcomer TikTok. Instead, B2B should consider platforms like LinkedIn and Facebook as they are better equipped for sharing in-depth posts and articles, as well as reaching industry-focused groups.

Social Media 131

Social Media Paid Content Social Marketing Advertising Agencies 131

Hubspot

JANUARY 16, 2020

For instance, I really enjoy how Netflix has different Twitter and Instagram accounts dedicated to their popular categories like Netflix Is A Joke (Comedy) and Strong Black Lead (African American audiences). For the sake of this example, let's use LinkedIn. Engage with audiences by conducting focus groups.

Buyer Personas 87

Buyer Personas Psychographics Demographics Paid Search Agency 87

Valasys

JANUARY 30, 2024

What is Social Media Marketing Social Media Marketing (SMM) leverages platforms such as Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest to establish connections with your target audience, improve brand presence, boost sales, and generate traffic to your website.

Social Media 40

Social Media Research Social Marketing Planning 40

Brandpoint

JANUARY 29, 2020

In the description of your workshop, it states “the best focus group lives in the world of social media.” Follow Ignite Social Media: Facebook | Twitter | LinkedIn. Can you explain what that means a little further? But then again, that’s part of the fun of it all.

Social Media 130

Social Media Analytics Media Paid Search Agency 130

Martech Advisor

JANUARY 23, 2020

Bolster your data insights with third-party research and focus groups. Therefore you need third-party research, as well as A/B experiments with focus groups. Look for customer insights across different cities and regions relevant to your targeted cultural group. Tell us on LinkedIn , Facebook , or Twitter.

Practices 104

Practices Marketing Strategy Marketing & Strategy Examples 104

Convince & Convert

AUGUST 27, 2015

While the media loves Twitter, the story is bigger than any one social network. The next thing you knew, you were in a room with a dozen other suckers tasting chips and being scrutinized by a group of researchers whose number one goal was to decide which chip should be mass produced for the market at-large. Television.

Television marketing 160

Television marketing Broadcasting Cable SMS 160

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. On LinkedIn alone, 35.5 What power!

Tools 91

Tools Work Management Marketing Management Business 91

The Effective Marketer

FEBRUARY 10, 2011

I like Dan’s presentation for its brevity and focus on key action items based on solid data. What I wish he had shared is how the data from focus groups and MailChimp is broken down. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

Planning 100

Planning Email Marketing Work Management Marketing Management 100

Hubspot

DECEMBER 16, 2011

LinkedIn rolled out polls this week, a cool new feature for LinkedIn Groups (important distinction: this feature is not available for Company Pages). LinkedIn has also let you like, comment on, and follow polls, helping spark discussion and increase user engagement with the group. Poll your LinkedIn customer group.

Webinar Metrics 28

Webinar Metrics Linkedin Features Brand Identity 28

markempa

DECEMBER 30, 2008

They used several scanning tools including TweetScan for Twitter posts, Google Alerts for industry terms, and Boardtracker.com to monitor technology forums and message boards.     Established a Twitter account The company used the account to supplement their blog.     Created a LinkedIn group.

Lead Generation 120

Lead Generation Social Media Generation Webinar Metrics 120

ClickZ

JANUARY 6, 2022

It’s a long road of conversations, presentations, workshops, and focus groups, but it’s worth it. Join the conversation with us on LinkedIn and Twitter. Without investing that time, you will struggle to maintain buy-in on a long-term basis and will only encounter more blockers as you push ahead.

Peer-to-peer 113

Peer-to-peer Ad Building Digital Transformation Paid Search Agency 113

Hubspot

FEBRUARY 15, 2012

We already know that LinkedIn is more effective at generating leads than Facebook or Twitter. The companies that turn these possibilities into realities are those who leverage all the little hidden marketing gems LinkedIn has to offer -- and there are a lot of them. LinkedIn Answers. Group Statistics.

Linkedin 28

Linkedin Marketing Management Paid Search Agency Statistics 28

Biznology

NOVEMBER 20, 2014

Some marketers, who like to think of themselves as fact based, support their views by pointing to the latest LinkedIn poll, their Twitter feed, articles their Facebook friends post or some list of “top tens” that has gone viral. But these do not always provide a deep enough understanding of the subject being investigated.

Lock-In 80

Lock-In Paid Search Agency Facebook Viral Marketing 80

Marketing Insider Group

AUGUST 3, 2010

Kent calls social media “essentially the world’s largest focus group.&# He suggests you use the common tools of the trade like Twitter, Facebook and Google Alerts as well as more advanced sources like Google trends and Customer Service data. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Social Media 100

Social Media Paid Search Agency Demand Generation Agencies Media 100

Marketing Insider Group

APRIL 21, 2011

Marketing and PR should continue to take a leadership role in social media by defining how to best orchestrate social media strategy with sales, customer service, support, and other customer-focused groups across our companies. As the Kenneth Cole fiasco on Twitter showed us, the crisis can come from anywhere, even within.

PR 100

PR Social Media Social Marketing Planning 100

Marketing Insider Group

FEBRUARY 21, 2013

I invite you to connect with Liz on Facebook or LinkedIn. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. And Alan See reiterated that the customer and the content is king. Let me know what you think in the comments below.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Work Management Marketing Management 100

Hinge Marketing

OCTOBER 31, 2016

Focus groups. Get a group of your target customers together in one place and ask them a series of questions. You have a focus group. But focus groups have several limitations that make them impractical for most professional service applications. Think interviews. Face-to-face interviews.

Research 48

Research Service Planning Ideal Customer Profiles 48

Webbiquity

DECEMBER 21, 2010

Marketers no longer have to rely on expensive, contrived focus groups; social media provides a vastly larger, richer, more real-world source of information. Twitter, Facebook and LinkedIn groups, community sites (e.g. Share this on LinkedIn. Provide customer support. Share this on Bebo. Post on Google Buzz.

Social Media 100

Social Media Media Business Paid Search Agency 100

LEADership

APRIL 29, 2014

Let’s Focus on these Top 5 B2B Social Media Channels: 1. LinkedIn: See if your profile needs a refresh. Your company’s LinkedIn profile page should not only be optimized to rank well on Google, but it must also suitably impress potential new connections. Lead your tribe with value and the tribe will bring you leads!

Social Media 40

Social Media Advertising Channels B2B Thought Leadership Media 40

Webbiquity

JUNE 20, 2011

Certain aspects of social media (such as the ease of building a large following on Twitter—if you’re not picky about things like quality or relevance) are like helium for those with already overinflated egos. because there are more blog comments to respond to, more Twitter followers to check out, etc.). The solution? Sadly, yes.

Social Media 100

Social Media Peer-to-peer Media PR 100

Contently

JUNE 13, 2016

Platforms like Facebook, Twitter, and Snapchat control everything within their own walls. Brands don’t exactly love negative feedback unless it’s in a stale environment like a focus group, which is why most native ad campaigns don’t offer commenting options. Twitter and LinkedIn have hundreds of millions.

Paid Search Agency 60

Paid Search Agency Ads Ad Building Ad Exchange 60

Content Standard

JULY 24, 2018

” But it’s not just about what’s happening on Twitter or Facebook; audience insights get stronger the more one-on-one you go. Setting up a Google Alert for keywords is a good place to start, as is regularly checking competitor blog comments, LinkedIn groups, and forums. Focus Groups.

Top of Funnel 45

Top of Funnel Content Focus Group Customer Surveys 45

ConvertKit

APRIL 17, 2019

If you decide to create a poll, social media platforms like Facebook and Twitter can help you get more eyes on your poll. Interviews or focus group. If you are struggling to define your niche or don’t know what is motivating your audience to buy, hosting interviews and focus groups could be a great next step.

Ideal Customer Profiles 86

Ideal Customer Profiles Customer Surveys Focus Group Email Marketing 86

ConvertKit

APRIL 17, 2019

If you decide to create a poll, social media platforms like Facebook and Twitter can help you get more eyes on your poll. Interviews or focus group. If you are struggling to define your niche or don’t know what is motivating your audience to buy, hosting interviews and focus groups could be a great next step.

Customer Surveys 86

Customer Surveys Focus Group Ideal Customer Profiles Email Marketing 86

Bluetext

FEBRUARY 12, 2021

Many fail when their UX features can’t stand up to the mainstream social giants or are acquired only to be killed ( rest in peace video app Vine, which was bought by Twitter). Digital marketing campaigns from brand awareness to direct sales and conversions have proven successful on Facebook, Twitter, LinkedIn, and even Instagram.

Generation 26

Generation Advertising Agencies Thought Leadership Social Media 26

Contently

MAY 3, 2017

Much has been said about the political undertones of Mark Zuckerberg’s public appearances of late but, in the words of Nitasha Tiku at Buzzfeed, “Zuckerberg’s listening tour is less a presidential gambit than a focus group with Facebook users.” But it’s also affecting other areas.

Storytelling 65

Storytelling Advertising Agencies Youtube Mobile Advertising 65

Launch Marketing

APRIL 26, 2019

User focus groups are another way to solicit input and can eliminate the guesswork from targeting potential demographics that aren’t a guaranteed match for your solution. LinkedIn Groups, Reddits and Subreddits are just a few examples that offer surprisingly direct ways for you to engage with a particular audience.

Work Management 48

Work Management Marketing Management Demand Product 48

EveryoneSocial

DECEMBER 26, 2018

Do an audit via a non-intrusive survey or focus group. Set Up a company employee focused hashtag that employees can use to connect with one another via platforms such as Twitter, LinkedIn, and Facebook that utilize hashtags. Get to the heart of what your employees are already doing on the social web.

Social Media 63

Social Media Brand Identity Branding Media 63

Oktopost

OCTOBER 28, 2019

Some platforms, chiefly Facebook and LinkedIn, include groups you can join to share and discuss posts among people with similar interests. Search for groups related to your industry and area of expertise, then join them. Did a notorious public figure with a huge Twitter following just tweet something about your industry?

Personalization 69

Personalization Ad Building Tips Brand Identity 69