Buzz Marketing for Technology

JUNE 5, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. Thanks to the Internet, another critical moment for consumer/brand interactions is also getting attention: the Zero Moment of Truth (or ZMOT).

Mobile Advertising 100

Mobile Advertising Mobile Marketing User-Generated Content Internet Marketing 100

Conductor

JUNE 4, 2020

Read surveys, respond to reviews, do focus groups. 4 Lily Ray , Director of SEO at Path Interactive. There are a handful of different tools you can use to surface the questions they’re asking, not only on Google but on different search engines like Bing, Twitter, and Youtube. Let’s talk about audience.

SEO 64

SEO Tips SERP Forrester 64

Hubspot

JUNE 14, 2018

If you don’t feel comfortable with surveys, you could facilitate a focus group. If you interact often with consumers on the phone or email, you might organically hear about issues they’re having. In this step, you’ve made a long list of potential solutions, i.e. “YouTube tutorials to create healthy meals?

Design 94

Design Examples Product Customer Surveys 94

ConvertKit

DECEMBER 19, 2018

You can also create a focus group if you want to take this activity a step further. Then you can see how people interact with your product and react to your messaging or positioning. You can choose a small group of about five to nine people so everyone has a chance to be heard.

Research 83

Research Planning Buyer Personas Marketing & Strategy 83

ClearVoice

MARCH 19, 2021

T-Mobile and all its marketing companies leaned fully into the “WATCH THIS BANNED AD” angle, and the ad racked up millions of views before the game, and currently is up to 30 million on Youtube alone. No doubt, plenty of people watched it more than once to figure out what was so objectionable as to be “banned.”

Brand Identity 59

Brand Identity Branding Paid Search Agency Mobile Advertising 59

ConvertKit

DECEMBER 19, 2018

You can also create a focus group if you want to take this activity a step further. Then you can see how people interact with your product and react to your messaging or positioning. You can choose a small group of about five to nine people so everyone has a chance to be heard.

Research 65

Research Planning Buyer Personas Marketing & Strategy 65

Content Standard

APRIL 9, 2018

LEGO has put an enormous amount of effort into garnering a style, sense of humor, and particular type of whimsy that’s not only identifiably part of their brand but also meshes perfectly with what people—young and old—hope to feel by interacting with LEGO blocks. Partnering with Experts. Test Your Audience First.

Brand Identity 90

Brand Identity Branding Top of Funnel Content Marketing 90

Webbiquity

JUNE 20, 2011

It’s more of a place to interact with peers than to engage prospects. Marketers follow other marketers, PR pros hang with other PR pros, engineers interact with other engineers. YouTube reaches 36% of all business decision makers (more than 10 times the figure for Forbes.com). It’s an easy way to waste a lot of time.

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Sprout Social

AUGUST 23, 2016

Before social media you’d have to pay thousands of dollars to put together focus groups and send surveys. When you want to look for some new people to interact with you can just go to your saved searches and see the most recent Tweets. For instance, you should be sharing all of your YouTube videos to Google+.

Social Media 111

Social Media Paid Content Media Business 111

Marketing Insider Group

JULY 14, 2020

Modern technology has revolutionized the way that businesses and consumers interact. Take social media use as an example – according to a study by Pew Research, platforms like Snapchat and Instagram are preferred by younger consumer groups, whereas Facebook and YouTube are used more widely by older generations.

Marketing Strategy 315

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Hubspot

FEBRUARY 8, 2011

Pundits, critics and focus groups barely let the confetti settle before they gave their verdicts (If you want to see the ads go to either USA Today Super Bowl Ad Meter or YouTube Ad Blitz ). After all, isn’t that what marketing is all about these days; measurement, tracking, interaction, and ROI. And so what?

Social Media 28

Social Media Paid Search Agency Ads Media 28

Hubspot

FEBRUARY 8, 2011

Pundits, critics and focus groups barely let the confetti settle before they gave their verdicts (If you want to see the ads go to either USA Today Super Bowl Ad Meter or YouTube Ad Blitz ). After all, isn’t that what marketing is all about these days; measurement, tracking, interaction, and ROI. And so what?

Social Media 28

Social Media Paid Search Agency Ads Media 28

Hubspot

SEPTEMBER 7, 2011

Make your Page more engaging and interactive by enabling others to post content on your wall. Connect Your YouTube Channel: Does your company have its own YouTube channel? Connect Your YouTube Channel: Does your company have its own YouTube channel? Interactions with a post such as a Like, share, comment, tag, etc.,

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Hubspot

AUGUST 24, 2011

A few years ago, while working at a management consulting firm, I was using some focus group findings to craft two prospective marketing personas for a new product launch. What is example of an interaction your customer/prospect might have? One of these personas was a "social media user," and the other was not.

Inbound Marketing 28

Inbound Marketing Social Marketing Allocation Work Management 28

WebMarketCentral

NOVEMBER 18, 2009

Personally, I believe that trade pubs can continue to play an important role in the distribution of industry-specific, niche content to focused groups of readers due to several advantages they have over other channels.

Social Media 20

Social Media Aggregators Thought Leadership Media 20

ClearVoice

JANUARY 29, 2024

There are various tools and techniques you can use to collect audience insights: Social media polls: Allow your audience to vote and express their opinions through interactive polls on Facebook, LinkedIn, or Instagram. In-app surveys: Collect opinions or feedback from users via your app’s built-in feedback or survey form.

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Webinar Metrics Ad Building Marketing & Strategy Content 69

Convince & Convert

APRIL 1, 2010

So, I peeked at YouTube. 213 videos on YouTube , the most recent just five days ago. The Facebook page has a not-too-shabby 13,000+ fans, but most of the YouTube videos have just a few dozen views. The YouTube channel is barely mentioned on Facebook. The team has a lot of photographs on Facebook (and also some on Flickr).

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Single Grain

SEPTEMBER 12, 2023

To that end, always be transparent and honest with the people you interact with. Ever considered joining a mastermind group or even starting a mastermind ? These are small, focused groups that gather periodically to discuss various topics, brainstorm ideas and share invaluable advice. Why does this matter? Are you following up?

Communities 59

Communities Ad Building Business Peer-to-peer 59

Adobe Experience Cloud Blog

NOVEMBER 28, 2017

They interacted with physicians more frequently and received quicker response rates. Especially in crowded urban geographic regions, health systems have leveraged databases to research patient demographics and use focus groups to test messages for years. But they didn’t ignore traditional advertising completely. more ROI.

Paid Search Agency 134

Paid Search Agency Marketing Management Demographics Digital Transformation 134

Hinge Marketing

MARCH 12, 2020

The professional services website will serve a crucial role in this process by gathering information on relevant intent as visitors move through content and interact with the site. Whether queries are typed or spoken, natural-language interaction is becoming more mainstream (and effective). The only true laboratory is in the wild.

Marketing Automation Services 121

Marketing Automation Services Design Marketing Websites Service 121

Single Grain

DECEMBER 5, 2023

AI’s list of uses for marketing is constantly expanding, but the main categories we’ve seen are: Customer segmentation and targeting: AI algorithms can analyze vast amounts of customer data to identify patterns and trends, allowing marketers to segment their target audience into more focused groups.

Marketing AI 52

Marketing AI Marketing Strategy Marketing & Strategy Work Management 52

Content Marketing Institute

JUNE 27, 2018

Clients can view and interact with shared dashboards, collaboration tabs, and reports, while staff — e.g., writers or social media managers — can alternate between open and closed conversations. Feedly delivers by offering a business-centered content focus. AaronOrendorff Click To Tweet. Click to enlarge. Click to enlarge.

Curation 111

Curation Tools Enterprise Management Content 111

Hubspot

MARCH 28, 2019

Your marketers have a firm pulse on the consumer -- they've conducted extensive research, they've engaged with prospects via social media and email, and they've held focus groups. Keep track of every interaction your customer has with your company. Ask your marketing and sales team to create a buyer persona together.

Sales Management 100

Sales Management Top of Funnel Buyer Personas Paid Search Agency 100

Marketing Graham

DECEMBER 30, 2020

Some of the questions can be answered by analysing existing customer data and some will require new research, surveys or focus groups with prospects. Yes, you don’t need to pay to set up a Twitter, LinkedIn or YouTube account, but the amount of time you spend on these platforms is not free – your salary is a cost.

B2B Marketing 59

B2B Marketing Planning B2B Marketing Analytics Tools 59

Biznology

NOVEMBER 6, 2014

So, creating a space for your members to “show off” or “express themselves” is less important than giving members to interact. One may say that Google Video was a failure — but not YouTube — and so was Orkut, their “failed” social network service. Google uses this technique. environment. reddit does this all the time.

Communities 80

Communities Social Networks Ideal Customer Profiles Profiling 80

B2B Digital Marketer

MARCH 4, 2021

So it’s like the ability to just go into this interactive conference that has been customized for you, which is exciting when we’re living in a virtual world right now of not being able to go and meet people and do things. There are people that you think it would take me forever to interact with this person or get on their radar.

B2B Marketing 98

B2B Marketing Social Marketing B2B Work Management 98

ClearVoice

JULY 12, 2022

As new data comes back to the marketing team, such as that gathered from a focus group or user survey, it gets incorporated into the strategy for further refinement. With one well-done short-form video, you can reach many audiences, including LinkedIn, Facebook, Instagram Reels, YouTube, and your own web properties.

Account Based Marketing 52

Account Based Marketing Sales Management Work Management Planning 52

Hubspot

FEBRUARY 3, 2013

Super Bowl-themed marketing has certainly made a huge shift with the arrival of Twitter, Facebook, YouTube, and other, more cost-effective marketing tactics. Try to think back to a time before YouTube existed … interaction with Super Bowl ads used to be a water cooler conversation the next day, and if you missed the game, you missed the ads.

Paid Search Agency 28

Paid Search Agency Advertising Agencies Mobile Advertising Inbound Marketing 28

Convert

MAY 19, 2021

OK, so now you know how your audience is interacting with your page and images, let’s walk through some improvements and ideas… Are They Seeing Your Image But Not Paying Attention? This is why it’s so important to run focus group tests where possible to get live feedback from your users on how your images affect them.

Conversion Rate 59

Conversion Rate Paid Content Conversion Tips 59

ClearVoice

OCTOBER 26, 2018

This is not to say that Benetton’s ads miss the mark (they revolutionized people of color in their images), but it’s even more important to reflect authentic interactions between people of different races without playing to stereotypes or using them as props to make a statement. Relatability through representation.

Studies 63

Studies Paid Search Agency Case Studies Case Study 63

Litmus

AUGUST 7, 2020

They discuss how Litmus decides to build new features—include Visual Editor—and how email teams everywhere can embrace Visual Editor to scale production while allowing everyone to focus on their core skills. You can also watch a video version of this interview below or on our YouTube Channel. Episode Transcript.

Template 74

Template Work Management Enterprise Management Budget Programs 74

Hubspot

MAY 15, 2013

On some level, that’s the fundamental principle of public relations -- to get people talking about and interacting with your brand, your executive team, and your product in lovable ways that inspire great conversation and content. Old School: Guess Which Content Your Audience Will Love.

Paid Content 28

Paid Content Education Planning Paid Search Agency 28

Hubspot

APRIL 28, 2014

You can use a variety of methods to interview your target market, including surveys, questionnaires, focus groups, social media, etc. It aired in 2012 and has gained more than 8 million views on YouTube. By interviewing people in your target audience (working moms, college students, small business owners, etc.),

Storytelling 28

Storytelling Paid Search Agency Distribution Act-On 28

Single Grain

AUGUST 7, 2019

Invest in one-on-one interviews : If you have the budget to do so, investing in focus groups or one-on-one interviews with your existing customers can provide great data for your buyer personas. 1) Identify Prospects by Persona, Right from Your First Interaction. How to Build a Facebook Chatbot Marketing Funnel.

Buyer Personas 111

Buyer Personas Template Top of Funnel Work Management 111

Anteriad

APRIL 25, 2023

Big data Large data sets that are analyzed by computers to reveal patterns, trends, and connections, especially relating to tracking human behavior and interactions. This interaction happens throughout the customer journey and across brand touchpoints as the customer interacts with a company.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Big data Large data sets that are analyzed by computers to reveal patterns, trends, and connections, especially relating to tracking human behavior and interactions. This interaction happens throughout the customer journey and across brand touchpoints as the customer interacts with a company.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Online Marketing Institute

JUNE 22, 2009

Millions of white papers, books,… Read more… Doug Kessler | March 24th, 2009 | 4 comments SouthWest rap elevates the brand Saw a fabulous YouTube video the other day, where a Southwest airlines attendant delivered the pre-take-off welcome and safety instructions via an entertaining rap. Zillions of blog posts. See it here.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40