Biznology

OCTOBER 25, 2021

The post promoted new research that showed executives expect an increase in their companies’ use of social media data, and – much more notably – in the number of departments throughout the company leveraging social media data. Traditional market research is just too slow, and the world is moving faster than ever.

Social Media 104

Social Media Paid Social Agency Paid Search Agency Companies 104

Biznology

SEPTEMBER 5, 2014

This can be done with an online survey, a chat room, through a phone survey, or even a focus group. Keeping the sponsor of the research unidentified is usually a good idea. You might want to use a third party researcher to get this information, and aggregate responses to ensure anonymity of the participants.

Advertising Agencies 80

Advertising Agencies Planning Paid Search Agency Marketing & Strategy 80

Biznology

NOVEMBER 20, 2014

They have a point of view, are comfortable with their perspective and only accept information that confirms their opinions. In addition to an over reliance on biased but readily available information, many marketers suffer from an “internal out” view of the world. These may not be new approaches, but they still yield insights.

Lock-In 80

Lock-In Paid Search Agency Facebook Viral Marketing 80

Biznology

JUNE 29, 2017

Use data appending to gather more information about the customer. Consider some research, like using an outbound telephone call or a focus group, to gain additional insights into the reasons for the inactivity. Prepopulate the webform with the customer’s information. Look for ways you can remove obstacles.

Tips 196

Tips Budget Programs Data Hygiene Intent Signal 196

Biznology

MAY 9, 2012

Also, I love research (and yes, I am that annoying person at dinner who whips out her iPhone during a debate about naming the largest cities in the world by population*). It’s useful information if you’re marketing to Millennials. 3) What do they read and how do they gather information? Pew Research Center.

Relevance 80

Relevance Planning Psychographics Wikipedia 80

Biznology

JUNE 4, 2014

Use community insights to inform strategy. When it comes to the types of content you share, look deeper than product promotions or information. The Internet is the world’s largest focus group, but the challenge becomes how to mine the information to find succinct, actionable insights that can be used to inform marketing strategy.

Impressions 80

Impressions Paid Content Planning Internet Marketing 80