ClearVoice

DECEMBER 7, 2018

For most, it was when they reached a certain pay grade, when they landed a big client or when they became so fed up with the 9-to-6 life, they couldn’t stand another day of office work. Mine was a tad more dreamy, written in the form of an invitation to join a remote work program that allowed me to see the world while building my career.

Focus Group 81

Focus Group Paid Search Agency Work Management Customer Surveys 81

Webbiquity

FEBRUARY 17, 2022

Every platform has tools to help marketers. For example, the “share” feature on most platforms is a huge help as it ensures people that like your business can share your posts with their connections and followers. Then you have tools like “Live” on Facebook and Instagram which help to personalize your business.

Tactics 271

Tactics Advertising Agencies Paid Search Agency Focus Group 271

SendX

JULY 1, 2021

This can help you not only in retaining customers, but also in finding new ones. A VOC template like this one from Miro is helpful when planning out these questions and then organizing your customers’ responses afterward. Any concerns or hesitations in working with us? VOC data can also serve you in personalizing your marketing.

Business 360

Business Template Customer Satisfaction Analysis 360

Marketing Insider Group

JANUARY 30, 2024

Audiences evolve , trends change, and what worked yesterday might be old news today. This work must be conducted at each functional level. Lack of a documented ideal customer profile is an indication of low maturity, or lack of process discipline in this work. Even the sales organization usually isn’t helpful here.

Ideal Customer Profiles 236

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 236

Vision Edge Marketing

JANUARY 11, 2022

According to the Qualitative Research Consultants Association , qualitative research helps identify customer needs, clarify positioning and messaging, address market-fit , and gain perspective on how a product, brand, or solution fits into a customer’s lifestyle. Stories help people make decisions.

Paid Search Agency 193

Paid Search Agency Research Storytelling Work Management 193

Martech

JANUARY 9, 2024

External data sources like social media also help to build a complete picture. “It Here are some research tools and tactics to use before the event: CRM systems Surveys Focus groups Social media Community forums Previous events Digital content (webinars, whitepapers, etc.)

Optimization 114

Optimization Ideal Customer Profiles Customer Surveys Communities 114

KoMarketing Associates

JUNE 7, 2018

Because we work in our organization day in and day out, we become familiar with the lingo, procedures, and information that goes with our work and industry. Below are some questions and resources to help B2B marketers approach content marketing differently: How and Why It’s Important to Broaden Your Horizons. Focus Groups.

B2B Marketing 216

B2B Marketing Paid Search Agency Content Marketing Work Management 216

Optinmonster

OCTOBER 17, 2023

This approach is helpful when you have no working theory for why consumers behave in a certain way. Case Study Case studies are in-depth examinations of a business, process, product, person, or group of people. Focus Groups Like IDIs, focus groups can be face-to-face or online.

Research 98

Research Case Studies Case Study Skype 98

Hubspot

AUGUST 8, 2011

Customer focus groups are moderated Q&A sessions with your customers, and as marketers know, they can serve as invaluable opportunities to test products and theories with your end users. But these direct conversations are expensive, and you'll need a talkative group to get the most out of them. This one is my favorite.

Focus Group 28

Focus Group Content Marketing Planning Content 28

Tomorrow People

APRIL 27, 2022

If you’re not sure of what kind of data you should collect or how it should be organised, the 3Cs framework can help. Previous customer surveys, interviews, focus groups. The data you have gathered will help you determine whether a certain segment exhibits these characteristics. Google Analytics. CRM platforms.

Work Management 288

Work Management Marketing Management Tips Marketing Analytics Tools 288

Martech

MARCH 20, 2024

In one case, my internal team of three digital marketers and I worked with an outside design firm, one with whom I had prior experience, to refresh the corporate and product logos, update the color scheme and then redesign the website and product data sheets. And you can’t start work on your creative assets until you’ve nailed down the name.

Enterprise Management 111

Enterprise Management Work Management Marketing Management Brand Identity 111

Sprout Social

MARCH 1, 2023

Another 39% of marketers work with creators on a monthly basis. After all, an unfiltered comment section on a creator video will give you far better insight into your consumer than any formal survey or focus group ever could. You likely have a roster of creators you’ve worked with in the past.

Product 92

Product Focus Group Social Media Advertising Agencies 92

Webbiquity

FEBRUARY 7, 2023

It sets great content apart from the average and helps you stand out from competitors. Data storytelling helps make complex data more accessible and understandable, and communicates your message in a relatable manner. Guest post by Mehdi Hussen. Storytelling is a powerful tool for building a long-term connection with your audience.

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329

Content Standard

APRIL 23, 2024

He goes on to argue that product and supply chain innovation should be the focus, with the CMO evolving into “the COO or SVP of supply chain.” Fragmented marketing efforts, with teams working in channel-oriented silos, can result in a frustrating and ultimately ineffective brand experience for the customer.

CMO 57

CMO Enterprise Management Planning Work Management 57

The Lead Agency

NOVEMBER 14, 2023

Conducting customer surveys, focus groups, or interviews aids in understanding consumer perceptions and preferences, providing valuable qualitative data. Online reputation management tools like Trustpilot or Yelp help gauge customer reviews and ratings, offering a glimpse into how businesses are perceived by their clientele.

Ad Building 118

Ad Building Business Work Management SWOT 118

Oktopost

DECEMBER 21, 2023

Here’s our guide to help you get started. Furthermore, market research helps identify untapped opportunities, understand consumer needs, and tailor marketing campaigns for maximum impact. Focus Groups: Conduct focus group discussions with a representative sample of your target audience.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Martech

SEPTEMBER 19, 2023

Let’s dive into this growing trend to discover how the synergy between BDRs and the marketing team can impact your strategy and outcomes — and help you outdo your competitors. At the same time, BDRs focus on outbound lead generation and qualification of inbound leads. It’ll also help to eliminate the discussions about good/bad leads.

Lead Ranking 121

Lead Ranking Top of Funnel Lead Scoring ROMI 121

Marketing Insider Group

AUGUST 30, 2021

I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help. I recently met with a group of sales and marketing influencers and we discussed trends and our projects. So, what would happen if you focused on helping them do just that?

Paid Search Agency 291

Paid Search Agency B2B Sales Marketing & Strategy CMO 291

ClickZ

MARCH 9, 2021

Traditional forms of market research like consumer surveys and focus groups didn’t get to the heart of what drove consumers to purchase StarKist’s products. Traditional brand, product, and category research such as focus groups and eye tracking studies didn’t get to the heart of what motivated consumers. ounces to 2.6

Analytics 116

Analytics Conversion Peer-to-peer Eye-Tracking 116

Unbounce

MARCH 1, 2022

This information helps you decide which pages they find relevant and others maybe not so much. Let’s first take a look at how click tracking works. They help uncover what’s confusing and what works well. . App click-tracking can help you see how engaged your visitors are with specific parts of the app.

Landing Pages 140

Landing Pages Optimization Click Rate PPC 140

Modern B2B

MARCH 1, 2024

Companies that are measuring their environmental and social impacts are helping society to be a little bit nicer. With the help of some internal marketing, our team is now aware and have reaped the benefits of giving back to their community. This means making tough decisions day in, day out.

Communities 52

Communities Customer Surveys Focus Group Analysis 52

ClearVoice

JUNE 23, 2020

Having a well-built survey is important, but having a well-targeted group of people to take your survey is imperative. A survey panel is a group of people you have access to who can fill in your survey and help you find the answers to your business questions. What is the purpose of focus groups? Click To Tweet.

Customer Surveys 59

Customer Surveys Product Focus Group Pricing 59

ANNUITAS

SEPTEMBER 7, 2021

Neither approach works. This data shows patterns and helps sales reps prioritize where to spend their time. To get to this level, start by focusing on the sales experience the same way you would focus on the user experience. Marketing has a responsibility to start the conversation by offer personalized content recommendations.

Conversion 234

Conversion Sales Qualified Leads Ideal Customer Profiles Opinions 234

ANNUITAS

SEPTEMBER 7, 2021

Neither approach works. This data shows patterns and helps sales reps prioritize where to spend their time. To get to this level, start by focusing on the sales experience the same way you would focus on the user experience. Marketing has a responsibility to start the conversation by offer personalized content recommendations.

Sales Qualified Leads 228

Sales Qualified Leads Ideal Customer Profiles Opinions Work Management 228

Sprout Social

FEBRUARY 19, 2024

This enables you to make faster, more impactful decisions that resonate with your target audience and help you meet and exceed customer expectations. By integrating the cognitive capabilities of AI with understanding big data, intelligent automation helps with predicting outcomes so companies can proactively improve processes.

Marketing AI 105

Marketing AI Work Management Automation Marketing Management 105

Martech

SEPTEMBER 21, 2023

We describe organizations as being “data-driven” or “research-based” and industries as “cutting edge” or “slow-moving” to help us understand how to position ourselves and improve our messaging. This has traditionally been done through surveys, focus groups or other forms of direct communication.

Ideal Customer Profiles 115

Ideal Customer Profiles Marketing AI Profiling Personalization 115

Webbiquity

NOVEMBER 10, 2020

As TrustRadius notes, “Buying decisions are largely still collaborative, but buying committees are likely to be composed of more focused groups of between 2-5 individuals.” A tech buyer doesn’t need a sales rep to help them decide between AWeber and Mailchimp (or better yet, SendSquared ).

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Circle Studio

NOVEMBER 23, 2021

Data is not just about what happened in the past, but now it can help predict what will happen in the future. The “land and expand” mentality of a B2B marketing strategy requires internal teams to not only know what each is doing, but to be truly integrated and working on marketing and sales initiatives together. Buyer intent data.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Liveintent

DECEMBER 8, 2020

What kind of content works best in these strange times and at what frequency? Fortunately, customers send signals through their clicks and other actions that can help guide your decisions about email. It highlights the work of the company’s Giving Partners, which are organizations that help the community.

Webinar Metrics 126

Webinar Metrics Ad Frequency Marketing & Strategy Emarketing 126

ClearVoice

JANUARY 11, 2024

Understanding your target audience helps ensure your marketing budget is used effectively and efficiently while building relationships with the folks you hope to convert over time. Crafting marketing campaigns designed around your target audience helps deliver personalized marketing to build those relationships with your audience.

Marketing Budget 52

Marketing Budget Buyer Personas Work Management Marketing Budget Creation 52

Vision Edge Marketing

JUNE 6, 2023

They have a dedicated customer experience team that works closely with product development, marketing, and sales teams to ensure that the customer experience is seamless and consistent. The company gathers customer feedback through a variety of channels, including customer surveys, focus groups, and customer advisory councils.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

Hinge Marketing

NOVEMBER 18, 2020

Working with a research firm. Secondary research will help you understand how many people are searching for this service in Google, whether this type of offering is trending upward or downward in demand, and how much competitors are charging. Primary research will then help to inform the specifics of your brand’s position.

Research 160

Research Process Training Customer Surveys 160

Excelsior Research

JANUARY 3, 2022

Covid caused many professionals and firms to adapt to hybrid and work from home models. In fact, it is a premier step for any sales funnel of the business and helps in networking and recruiting new candidates. Second, research also helps in Marketing and sales. Research helps the business to be customer-centric.

Research 52

Research Demand Generation Agencies Advertising Agencies Paid Search Agency 52

SmartBug Media

JUNE 22, 2020

I would argue that any marketing strategy is more effective when the marketing and sales teams work hand in hand, meeting often to discuss what’s working and what’s not working. Your first step is to work with sales to identify the best targets to go after. First, ask: Is Sales and Marketing Alignment Happening?

Account Based Marketing 111

Account Based Marketing Ideal Customer Profiles Webinar Metrics Marketing Strategy 111

Choozle

APRIL 9, 2024

Inclusive language also helps to break down stereotypes and biases by challenging assumptions and promoting a more open-minded perspective. Sometimes, people may not be aware of the harm caused by their language, so your intervention can help raise awareness and promote positive change.

Peer-to-peer 65

Peer-to-peer Education Guidelines Lead Scoring 65

Convince & Convert

OCTOBER 22, 2021

According to a 2016 survey from Bambu by Sprout Social, seven in ten employees are using social media at work. Additionally, you need to demystify the idea using social media at work negatively impacts productivity. Leverage this highly engaged focus group for feedback. Believe it or not, four in five people believe that.

Social Media 125

Social Media Customer Surveys Eye-Tracking Opt-out 125

Martech

FEBRUARY 9, 2024

In these circles, trust runs high and loyalty follows since a common purpose unites members – whether that’s a lifestyle accountability group chat or a focus group made of top customers from a global brand. These communities thrive on mutual support and shared success, making them a powerful space for those who are a part of it.

Communities 112

Communities Top of Funnel Word of Mouth Enterprise Management 112