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The Effective Marketer

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How The Democratisation Of Data Is Helping Small Business

The Effective Marketer

Not so along ago market research was limited to companies who could afford to employ professional research services to run focus groups and execute surveys. Most businesses are now just an opt-in away from being able to start collecting meaningful data from their customers or potential customers.

article thumbnail

How The Democratisation Of Data Is Helping Small Business

The Effective Marketer

Not so along ago market research was limited to companies who could afford to employ professional research services to run focus groups and execute surveys. Most businesses are now just an opt-in away from being able to start collecting meaningful data from their customers or potential customers.