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Happy #GetToKnowYourCustomersDay

Act-On

To begin at the beginning: On this #GetToKnowYourCustomersDay hashtag holiday, what are you doing to get to know your customers? What’s a hashtag holiday, you may ask? She said, “Forget the ‘Hallmark holiday’ – we live in the world of hashtag holidays.” First, you need to be listening to your customers the entire year, not just on one hashtag holiday. But they are.

The Ultimate Cheat Sheet for Expert Twitter Marketing

Hubspot

With 200 million members, Twitter is one of the most popular social networks out there. Used effectively, Twitter can help you promote your content, provide helpful customer service, generate leads and customers, and much more. 35 Tips & Tricks for Getting the Most From Twitter. 1. Optimize your Twitter profile. Create a custom Twitter background.

Happy #GetToKnowYourCustomersDay

Act-On

To begin at the beginning: On this #GetToKnowYourCustomersDay hashtag holiday, what are you doing to get to know your customers? What’s a hashtag holiday, you may ask? She said, “Forget the ‘Hallmark holiday’ – we live in the world of hashtag holidays.” First, you need to be listening to your customers the entire year, not just on one hashtag holiday. But they are.

FAQ 2

Image Recognition technology is a goldmine for marketers

grow - Practical Marketing Solutions

People can upload pictures of themselves with the product in a store, then share using a hashtag or mentioning the brand on various social networks. For the first time, brands can gain insight into why people like certain items more than others, and how they’re using them, without having to conduct expensive psychographic research using surveys, focus groups, or interviews.

7 Terrific Ways to Use Social Media for Instant Feedback

Hubspot

Host a Focus Group. Effective focus groups have segmented audiences, and many social networks have advanced in such a way that there is sufficient functionality to perform your own R&D. Or consider holding a Twitter Chat to delve deeper into a user-generated suggestion; you can even let one of your community's power users co-moderate the chat with you.

Media 19

Communications Strategies for Millennials: How We Developed One for Churches

Hubspot

As a 24-year-old Millennial, I often get asked how others can bond with my age group. But, the newest group of Millennials is taking it to a whole new level. The Barna Group , a national research organization, found that 59% of people between the ages of 18 and 29 drop out of church after regularly attending as a teenager. and by them, I mean us. It''s okay to start small!

Aging 21

10 Marketing Techniques for Content Marketers from Traditional Advertising

Writtent

We’re specifically referring to focus groups, scheduled panels of carefully-selected consumers who would provide feedback over the course of a few hours on a potential marketing campaign. They weren’t cheap to run, but it’s safe to assume that thousands of terrible marketing ideas were diverted when a focus group reacted poorly. Headlines Matter. Know Your Audience.

15 Fluff-Free Ways to Step Up Your Social Media Game

Hubspot

Marketers are starting to realize that just setting up social media accounts on sites like Facebook, Google+, LinkedIn, and Twitter and "experimenting" by participating sporadically isn't really going to generate results. Here are some awesome cheat sheets for Facebook , Twitter , Google+ , and LinkedIn to help you get the most out of each of these networks. 2. Hallelujah!

How to measure 5 popular social media channels

delicious b2bmarketing

Twitter Twitter is a social media darling for any product launch, service or business. How often was your hashtag used? He suggests that brand awareness is the new measuring stick of a successful marketing campaign and says that only the first set of eyeballs are the ones you pay for—everything after that is word of mouth. The post is a follow-up piece to an earlier article Estill wrote where he suggested that ROI, or return on investment, on marketing is a bogus term. Social media can offer some very accurate metrics for ROI. How many social shares did the post get?

11 Ways to Give and Get Customer Love

Hubspot

You can do this in a number of ways: with an email, through social media updates that link to a survey, by pulling together a customer focus group, or in a blog post with an embedded survey. And join us for today's Twitter Chat at 3 PM ET at [link] , where we'll be talking about creating customer love (hashtag #inboundchat). you ask? Your customers, that's who. Be fun.

Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011

Hubspot

Also, you can find me on Google+ here -- +Dharmesh (hanging out there in addition to my usual twitter stuff @dharmesh ). So, this is the hashtag for the session for those of you who are Twitter leaders out there, and my name happens to have an extra h on it where you wouldn't expect. So we're going to talk a little bit about Twitter. Hope you enjoy it. It does work.