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SEPTEMBER 15, 2011 [Focus Group, Hashtag] The Ultimate Cheat Sheet for Expert Twitter Marketing
With 200 million members, Twitter is one of the most popular social networks out there. Used effectively, Twitter can help you promote your content, provide helpful customer service, generate leads and customers, and much more. 35 Tips & Tricks for Getting the Most From Twitter. Optimize your Twitter profile. Create a custom Twitter background. HubSpot ).
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JANUARY 18, 2012 [Focus Group, Hashtag] 7 Terrific Ways to Use Social Media for Instant Feedback
Host a Focus Group. Effective focus groups have segmented audiences, and many social networks have advanced in such a way that there is sufficient functionality to perform your own R&D. Or consider holding a Twitter Chat to delve deeper into a user-generated suggestion; you can even let one of your community's power users co-moderate the chat with you.
OCTOBER 1, 2013 | WRITTENT
[Focus Group, Hashtag] 10 Marketing Techniques for Content Marketers from Traditional Advertising
FEBRUARY 3, 2013 | HUBSPOT
[Focus Group, Hashtag] The Top 5 Super Bowl-Themed Marketing Stories of the Week
FEBRUARY 14, 2012 | HUBSPOT
[Focus Group, Hashtag] 11 Ways to Give and Get Customer Love
JANUARY 18, 2012 | HUBSPOT
[Focus Group, Hashtag] 7 Terrific Ways to Use Social Media for Instant Feedback
DECEMBER 28, 2011 | HUBSPOT
[Focus Group, Hashtag] 15 Fluff-Free Ways to Step Up Your Social Media Game
OCTOBER 18, 2011 | HUBSPOT
[Focus Group, Hashtag] Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011
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| | DELICIOUS B2BMARKETING
MAY 26, 2010 [Focus Group, Hashtag] How to measure 5 popular social media channels
Twitter Twitter is a social media darling for any product launch, service or business. How often was your hashtag used? He suggests that brand awareness is the new measuring stick of a successful marketing campaign and says that only the first set of eyeballs are the ones you pay for—everything after that is word of mouth. The post is a follow-up piece to an earlier article Estill wrote where he suggested that ROI, or return on investment, on marketing is a bogus term. Social media can offer some very accurate metrics for ROI. How many social shares did the post get?
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DECEMBER 28, 2011 [Focus Group, Hashtag] 15 Fluff-Free Ways to Step Up Your Social Media Game
Marketers are starting to realize that just setting up social media accounts on sites like Facebook, Google+, LinkedIn, and Twitter and "experimenting" by participating sporadically isn't really going to generate results. Here are some awesome cheat sheets for Facebook , Twitter , Google+ , and LinkedIn to help you get the most out of each of these networks. The reason for this shift?
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FEBRUARY 3, 2013 [Focus Group, Hashtag] The Top 5 Super Bowl-Themed Marketing Stories of the Week
Needless to say, this week's round-up is focused on Super Bowl-themed marketing. Super Bowl-themed marketing has certainly made a huge shift with the arrival of Twitter, Facebook, YouTube, and other, more cost-effective marketing tactics. Once YouTube, Facebook, and Twitter came around, suddenly, the world of Super Bowl-themed marketing looked a whole lot more optimistic.
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FEBRUARY 14, 2012 [Focus Group, Hashtag] 11 Ways to Give and Get Customer Love
You can do this in a number of ways: with an email, through social media updates that link to a survey, by pulling together a customer focus group, or in a blog post with an embedded survey. And join us for today's Twitter Chat at 3 PM ET at [link] , where we'll be talking about creating customer love (hashtag #inboundchat). you ask? Your customers, that's who. Be fun.
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HUBSPOT | TUESDAY, OCTOBER 18, 2011 [Focus Group, Hashtag] Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011
Also, you can find me on Google+ here -- +Dharmesh (hanging out there in addition to my usual twitter stuff @dharmesh ). So, this is the hashtag for the session for those of you who are Twitter leaders out there, and my name happens to have an extra h on it where you wouldn't expect. Everybody does that oh yeah we've got 1000, 5000 whatever number of Twitter followers you have and you write a blog article, you'll send it out to your Twitter account, you'll send it out to your email list and say, hey, come read our blog article. Hope you enjoy it. It does work. MORE >>
WRITTENT | TUESDAY, OCTOBER 1, 2013 [Focus Group, Hashtag] 10 Marketing Techniques for Content Marketers from Traditional Advertising
We’re specifically referring to focus groups, scheduled panels of carefully-selected consumers who would provide feedback over the course of a few hours on a potential marketing campaign. They weren’t cheap to run, but it’s safe to assume that thousands of terrible marketing ideas were diverted when a focus group reacted poorly. Cultural commentators refer to this phenomenon as the “fame epidemic,” and some social media experts believe that a few of the biggest hashtag fails in years past were deliberate attempts on the part of the company to simply gain notice. MORE >>
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