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In bull or bear markets, social media intelligence makes all the difference

Sprout Social

Data points that could impact your pricing, sales strategy, product development and, of course, marketing. But those unstructured data points mean nothing in their raw, hashtagged format. You probably collect survey data from your customers, monitor product reviews and conduct focus groups.

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A Guide to Social Listening: The Key to an Effective Social Media Strategy

TrustRadius Marketing

Perhaps you’ve conducted some focus groups and you try to stay up-to-date on industry journals, but the best way to find out what consumers really think about your industry — what they love, where their pain points are — is by engaging in social listening. Here are just a few TrustRadius reviewed products. Sprout Social.

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The Ultimate Guide to Emotional Marketing

Hubspot

Sure, you compared prices and spent time reading about each product, but when it came time to make a decision, I’m betting you relied on your heart over your head. The marketers at TOMS enhance this community by promoting activities like “One Day Without Shoes” and encouraging their customers to use hashtags when sharing images.

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15 Creative Examples of Branded Pop-Up Shops

Hubspot

They're tasked with turning brainstorming sessions and comments sourced during focus groups into campaigns that sum up everything about a brand's identity in a neat, tidy, and most importantly, interesting way. This design collective is a recurring pop-up platform for artists to offer their goods for affordable prices.

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11 Ways to Give and Get Customer Love

Hubspot

Grandfather Them: If you charge your customers on a recurring basis for your product or service and your business makes pricing changes, grandfather your loyal, existing customers in so the price they pay gets locked in at the rate they started paying when they first became customers. Share them in the comments, or tweet them below!

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4 overlooked B2B market research methods for understanding your customers

Sprout Social

In Sprout Social, users have the power to build Listening Topics around specific accounts, hashtags, industry keywords and more. Once Topics are set up, your tool will collect candid conversations from the world’s largest focus group. Pricing choices. Customer service approaches. Customer and buyer enablement resources.