Liveintent

DECEMBER 21, 2021

According to Groth, the past decade has led to an overweighting and over-indexing on digital platforms like Facebook and Google. Facebook and Google, which have relied on third-party cookies to date, are adopting new strategies — and CPMs are on the rise. Think about your media choices and layer creative strategy with targeting.

Privacy Protection 127

Privacy Protection Webinar Metrics Privacy Creativity 127

The Lead Agency

NOVEMBER 14, 2023

Utilising online tools such as Google Trends , SEMrush , or SimilarWeb aids in identifying digital competitors and their online presence. Conducting customer surveys, focus groups, or interviews aids in understanding consumer perceptions and preferences, providing valuable qualitative data.

Ad Building 118

Ad Building Business Work Management SWOT 118

seo.co

SEPTEMBER 4, 2023

Google uses bots to crawl the web and index pages. How you structure and name your navigation links can play a role in how Google analyzes and indexes your website. Without proper navigation links, Google may treat every page of your website as having equal footing – which probably isn’t the case.

SEO 64

SEO Practices Best Practices Lead Scoring 64

Martech Advisor

JANUARY 27, 2020

Google and other search engines understand the user intent behind search queries, so if your content doesn’t align with the keywords scattered throughout it, then you won’t rank for those terms and phrases. Remember, humans don’t speak in keywords, although Google may have trained them to search that way.

Keywords 77

Keywords Marketing & Strategy Ad Building Focus Group 77

Hinge Marketing

NOVEMBER 18, 2020

This type of research can come in many forms, including: Searching Google. Secondary research will help you understand how many people are searching for this service in Google, whether this type of offering is trending upward or downward in demand, and how much competitors are charging. Reading books and articles.

Research 160

Research Process Training Customer Surveys 160

Stevens & Tate

APRIL 18, 2024

SEO Strategies : Implementing SEO strategies enhances a website’s visibility on search engines like Google, making it easier for potential clients to find when they search for senior living options. This involves optimizing site structure, improving meta descriptions, and using relevant keywords throughout web content.

Marketing Automation Services 52

Marketing Automation Services Communities Marketing Automation Automation 52

Martech

MARCH 20, 2024

One client opted for managers to nominate top performers to take part in a focus group. They’ll be able to suggest numerous names based on a variety of types: Acronyms (e.g., Descriptive names (e.g., Hybrid names (e.g., Microsoft). Invented names (e.g., If you do business outside the U.S.,

Enterprise Management 101

Enterprise Management Work Management Marketing Management Brand Identity 101

Adobe Experience Cloud Blog

DECEMBER 28, 2011

by Jason Miller I have been using Hangouts on Google+ for several weeks and I am seriously blown away with the recently added functionality. If you are not familiar with Hangouts , it’s a feature within Google+ that allows for live group chats with webcam support. And it doesn’t stop there.

Google 48

Google Product B2B Marketo 48

Sprout Social

AUGUST 26, 2021

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel.

Social Media 143

Social Media Research Social Marketing Media 143

Circle Studio

NOVEMBER 23, 2021

Nearly 65% of Google searches ended without a click to another web property. But starting from 2022, Google Chrome will completely ban the action tracking between sites via cookies. Marketing is typically tasked with conducting client research in the form of one-on-one interviews, town halls, focus groups and surveys.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Oktopost

DECEMBER 21, 2023

Focus Groups: Conduct focus group discussions with a representative sample of your target audience. Website Analytics : Examine website analytics to understand user behavior, popular content, and areas of drop-off. This can provide insights into customer interests and potential gaps in your online presence.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Kevin Indig

APRIL 1, 2023

💡 Best practices from UBER, Toast, Angi, Gymshark, WikiHow, Sumo Logic, and Gympass Wish you could get more traffic from Google? AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. Half the battle is understanding WHAT you need to fix on your site.

Paid Search Agency 95

Paid Search Agency Lead Scoring Lead Ranking Companies 95

Kevin Indig

MARCH 18, 2023

Wish you could get more traffic from Google? AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. Google's Core Web Vitals are the most successful attempt at quantifying user experience, but they only cover one side of the design coin. Probably not.

Lead Scoring 52

Lead Scoring Lead Ranking CTR Paid Search Agency 52

ClearVoice

MAY 29, 2023

Some strategies you can use: Conducting surveys, interviews, and focus groups. Using tools such as Google Analytics, Facebook Audience Insight, and social media monitoring platforms. You may also run customer surveys, interviews, or focus groups. Analyzing your contacts database and sales data.

Work Management 52

Work Management Marketing Management Buyer Personas Marketing Analytics Tools 52

Webbiquity

NOVEMBER 10, 2020

As TrustRadius notes, “Buying decisions are largely still collaborative, but buying committees are likely to be composed of more focused groups of between 2-5 individuals.” For marketers, this means using a variety of information channels to appeal to the broadest possible range of age cohorts.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

BenchmarkONE

SEPTEMBER 13, 2018

Focus groups. 1: Google Surveys. 1: Google Surveys. Google Surveys is exactly what it sounds like: it’s a tool for market researchers to create surveys and deliver them to highly targeted demographic groups. When it comes to marketing, primary research includes activities like: Surveys. A/B Testing.

Paid Content 71

Paid Content Research Enterprise Management Tools 71

Webbiquity

FEBRUARY 7, 2023

This can involve sharing the story with a small focus group, soliciting their thoughts and suggestions, or conducting user testing to see how well your story resonates with your intended audience. Next steps Now that you’ve created your data storytelling strategy, it’s time to implement it.

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329

The Lead Agency

DECEMBER 9, 2020

You should approach your ideal customers one-on-one, asking questions through focus groups, surveys, and interviews. Google Analytics can provide a wealth of information, from keyword insights to audience information and data on how they interact with the website.

Buyer Personas 118

Buyer Personas B2B Marketing Paid Search Agency B2B 118

Biznology

DECEMBER 6, 2016

With the Amazon Echo and Google Home, along with Siri and Google Now, it’s fast becoming a voice-driven world. Figuring out what people are talking about using Google Trends is a better way to do real-time marketing. Podcast: Play in new window, Download (Duration: 1:31:44 — 37.6MB), Embed. We’ll bring you up to date.

Demand Generation Agencies 80

Demand Generation Agencies Advertising Agencies Paid Search Agency Public Relations 80

KoMarketing Associates

APRIL 30, 2019

Analyze the Data you Have : If you have web analytics in place such as Google Analytics and Google Search Console , you can see which pages on your website are the most popular and what words or phrases are driving visitors from search engines. This can be done through phone interviews, focus groups, surveys, and more.

Buyer Personas 125

Buyer Personas Top of Funnel B2B Digital Marketing Funnels 125

Hubspot

JULY 6, 2021

When they want to search for something online, they Google it. Well, one of the only ways to measure brand salience is through surveys and focus groups. Using a survey or focus group will help you determine how high your brand salience is compared to competitors. Probably Starbucks. So, what do brands do?

Brand Identity 101

Brand Identity Branding Lead Ranking Differentiation 101

Velocity Partners

JUNE 6, 2023

The reality is a lot of marketers never measure beyond the categories Google Analytics defined. We also don’t run focus groups for readers of our work, or follow it down the rabbit hole of social media to gauge public opinion (thank God). But how do you measure whether (or when, or how, or why) somebody has been galvanized?

Planning 92

Planning Marketing Analytics Tools Conversion Rate Advertising Agencies 92

Content Standard

APRIL 2, 2019

“Really get to know (your audience) via interviews, surveys, and focus groups,” suggests Santiago Castillo , founder of Schema Strategy, LLC. We focused our advertising budget on Facebook and Google after learning these were the top two channels for daily usage and school research. Image attribution: Omar Lopez.

Research 107

Research Content Marketing Paid Search Agency Content 107

Brightedge

OCTOBER 6, 2020

Inform branding and omnichannel teams on how consumer brand preferences are changing faster than any focus group or lookback data with real time search data. Search engines like Google use powerful search algorithms to receive trillions of results, reflecting on what users really want. What are your opportunities?

Organization 116

Organization Tools Business Correlation 116

Heinz Marketing

JUNE 8, 2022

Back in the disco era, focus groups, door-to-door surveys, and boxtop campaigns were prevalent, and while 3 rd party data existed, your best choices still generally came down to geo targeting. Anyway, here are some articles freely available on Google Scholar to get you going. The concept really is nothing new.

Research 92

Research B2B Marketing Tips B2B 92

Stevens & Tate

JULY 1, 2019

Microsoft Just Dealt A Blow To Google’s Ad Blocking Plans. Google announced their plans to restrict ad blocking Chrome extensions. This means that ad blockers, like uBlock origin, won’t work on the Google Chrome browser. Almost 70% of digital ad spending going to Google, Facebook, Amazon, says analyst firm.

Advertising Agencies 40

Advertising Agencies Trends Paid Search Agency Planning 40

KoMarketing Associates

APRIL 28, 2015

When your customer leaves you a review on Yelp, Google+, Angie’s List, or some other online review site, they are offering you a valuable piece of data, whether it’s positive or not. Google Alerts. Focus and Test Groups. Customer Reviews. This is probably the easiest and most obvious way that C2B helps B2B. SocialMention.

Lead Ranking 120

Lead Ranking Lead Scoring B2B Marketing B2B 120

Heinz Marketing

APRIL 8, 2022

While anyone can go down a Google rabbit hole to learn something new, communities present an opportunity for group learning. Often, it’s better to capture the power of a small but focused group to tackle specific problems. So, why not let them turn to your community? The Value of Community Learning.

Communities 98

Communities B2B CMO Paid Search Agency 98

Savanta

MAY 8, 2013

For example, some cultures have a strong preference for providing feedback one-to-one which means that focus groups aren’t a viable option. This means that focus should be on the relative position within each country and direct comparisons between countries need to be made with care. Connect with Andrew on Twitter or Google+.

Research 120

Research B2B Marketing B2B RSS 120

readwrite

SEPTEMBER 25, 2019

A worryingly common pitfall in the world of advertising stems from decision-makers acting as their focus group. These potential customers can take the form of surveys or focus groups , depending on the size of your ambitions. You must find a platform that compliments your target audience.

Budget Programs 91

Budget Programs Advertisements Advertising Landing Pages 91

Convince & Convert

APRIL 23, 2015

Consider this a mini focus group to power a broader campaign or piece of content. Continue the conversation on our Facebook or Google+ pages. Community managers are uniquely positioned to look at how fans respond to humor on a daily basis and test different types of responses (highlight to tweet).

Communities 151

Communities Social Media Curation Facebook 151

Hubspot

JANUARY 16, 2020

Did you know that Google Analytics has a section that lets you know the interests of your website visitors ? If you're trying to increase brand awareness, you might want to create content that aligns with the interests of a broader group of people and limit the amount you hyper-target groups. Audience Targeting Tips.

Buyer Personas 87

Buyer Personas Psychographics Demographics Paid Search Agency 87

Savanta

MAY 8, 2013

For example, some cultures have a strong preference for providing feedback one-to-one which means that focus groups aren’t a viable option. This means that focus should be on the relative position within each country and direct comparisons between countries need to be made with care. Connect with Andrew on Twitter or Google+.

Research 120

Research B2B Marketing Tips B2B 120

KoMarketing Associates

MARCH 15, 2016

A study published on the Think With Google blog found that about 50 percent of B2B researchers (who usually make many of the purchasing decisions on behalf of their company) are millennials, or professionals aged 18-34. If you don’t think your audience is on social media, you’re wrong. YouTube ads are available as text, video, and images.

Paid Content 120

Paid Content Social Media Advertisements Advertising 120

ClickZ

MAY 4, 2020

Tools like Google Translate that allow to you instantly translate text into other languages. Autocomplete feature that is used by search engines like Google. Companies used to rely on focus groups and post-call surveys to assess the effectiveness of their customer service. Spam filters that detect spam in your inbox.

Process 142

Process Work Management Marketing Management Marketing AI 142

Sprout Social

AUGUST 21, 2023

As a business, managing Google reviews is a big deal. In this post, you’ll learn all about Google review management — from why it’s important to finding the best software to help you automate your strategy. Generates new business Google reviews work wonders in driving brand awareness. Let’s get started.

Enterprise Management 83

Enterprise Management Work Management Marketing Management Google 83

Digital Marketing World Forum

OCTOBER 22, 2019

Perhaps not a trend, but this is the first year I’ve witnessed a noticeable shift in attitudes towards the big tech ad firms like Facebook and Google. With Google you’ve got a constant battle to simply appear within the first fold when people search for your brand name. Instead they seem dismayed.

Mobile Advertising 56

Mobile Advertising Paid Search Agency Focus Group Mobile Marketing 56