Writing on the Web

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Client Testimonials: Readers Know When They’re Phony

Writing on the Web

If it is a new product or service, include feedback from initial reviewers, “This product has been used in focus groups; here’s some feedback from initial reviewers.”. This generates general comments, but in the absence of a specific testimonial, could also work. Briefly explain your relationship.).

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Phony Testimonials and Dumb Social Proof

Writing on the Web

“This product has only been used in testing and focus groups; here’s some feedback from initial reviewers.&#. This generates general comments, but in the absence of specific one, could also work. If you don’t have previous clients to give you quotes, say so.

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