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4 Ways to Elevate Your Brand by Improving Customer Experience

Launch Marketing

By 2020, customer experience (CX) is expected to overtake price and product as the key brand differentiator ( Walker study ). Gartner notes that companies implementing customer experience initiatives begin by focusing on the collection and analysis of customer feedback. – Salesforce research.

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6 Essential Skills Every CMO Should Have in 2015

Hubspot

What was once a position reserved for creatives and strategists has evolved to include technical aspects and data science elements. It is no longer a world of focus groups and market research teams. It’s now a real-time currency used to shape the design and delivery of your product. 1) Be a Data Wizard.

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The social media customer service metrics that experts measure

Sprout Social

Only the brands that go above and beyond for their customers receive enviable brand loyalty. Social customer service metrics can be grouped into three categories: speed and efficiency, volume and team productivity, and sentiment. But the use of these metrics goes beyond improving the customer experience. And they’re not alone.

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What is personalized marketing and how is it used today?

Martech

Even with more technology solutions available than ever before, 74% of marketing leaders say they struggle to scale their personalization efforts, according to a Gartner survey. Product recommendations. Giving customers product suggestions in the form of emails or ads can show them you care about their needs. Shutterfly.