Omnichannel: A Fancy Word for Increasing Product Discoverability
Hubspot
JANUARY 7, 2016
In an omnichannel world, there is no distinction between retail stores or ecommerce or mobile commerce or social commerce. An Adlucent study found that 47% of shoppers plan to start researching products on a search engine like Google or Bing, followed by Amazon with 31%, and 13% in stores. Recent data supports this, as well.
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