Writing on the Web

JULY 16, 2015

If it is a new product or service, include feedback from initial reviewers, “This product has been used in focus groups; here’s some feedback from initial reviewers.”. .” Explain why you don’t have quotes from previous clients. Include quotes from previous clients, but explain the context.

Ethics 100

Ethics Trust Marketing Focus Group Consulting 100

Writing on the Web

NOVEMBER 11, 2011

Companies and brands are gathering the wrong information, because consumer surveys and focus groups can only report back what they consciously experience …and it’s falsified by biases and flaws. That doesn’t include marketing, advertising, etc. which carries an additional annual $117 billion tag.

Trigger Marketing 100

Trigger Marketing Loyalty Focus Group Tagging 100

Writing on the Web

OCTOBER 21, 2010

Companies and brands are gathering the wrong information, because consumer surveys and focus groups can only report back what they consciously experience …and it’s falsified by biases and flaws. That doesn’t include marketing, advertising, etc. which carries an additional annual $117 billion tag.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Writing on the Web

JULY 7, 2010

“This product has only been used in testing and focus groups; here’s some feedback from initial reviewers.&#. If you protect client confidentiality, explain this and include the quote, with something that says because of ethical standards, client names cannot be revealed.

Ning 100

Ning Advertorials Trigger Marketing Ethics 100