Tony Zambito

JULY 6, 2011

.  Let's look at a few: Buyer personas are not a buyer profile, a demographic profile, a psychographic profile, a market segment profile, a sales profile, a market research profile, a customer survey profile, or a focus group profile.    The point is that buyer personas are not profiles. 

Buyer Personas 100

Buyer Personas Peer-to-peer Ideal Customer Profiles Psychographics 100

Tony Zambito

OCTOBER 26, 2015

This enables companies to gain deep insights that cannot be attained through surveys, focus groups, or through the use of telephone-based win/loss analysis. Ethnographic research uses techniques, which allows businesses to have conversations with and observe people in their cultural, as well as, natural environments.

Buyer Personas 100

Buyer Personas B2B Paid Search Agency Ideal Customer Profiles 100

Tony Zambito

MARCH 25, 2011

Thus, gaining insight must come from distilling volumes of reports, quantitative data, surveys, focus groups, and every imaginable new way to look at a customer that has been created in the past 20 years. The second challenge can be termed "proliferation" in the sense that market research has become big business.

Research 100

Research Psychographics Buyer Personas Marketing Management 100

Tony Zambito

JANUARY 29, 2017

Relying on a status quo of traditional means such as focus groups, win/loss oriented interviews, surveys, and buyer interviews that are grounded in conventional yet outdated sales and product marketing concepts. This applies to buyer persona development today.

Digital Transformation 100

Digital Transformation Buyer Personas Ideal Customer Profiles B2B Thought Leadership 100

Tony Zambito

MAY 11, 2010

  Focus groups, online surveys, customer satisfaction questionnaires, win-loss analysis, needs analysis, customer advisory groups, user groups, competitive intelligence, and more to name a few.    All can offer helpful information and insight into how to better meet the needs of customers.

Buyer Personas 100

Buyer Personas Buy Wikipedia Customer Satisfaction 100

Tony Zambito

MAY 22, 2011

  This includes the severely hindering structured methods typically associated with focus groups and surveys.    Such situational as well as social settings involve group participation, networking, and decision-making. 

Research 100

Research Buyer Personas Multi-Channel Validation 100

Tony Zambito

AUGUST 3, 2011

  Budgeting to do the real thing and with the right amount of time is usually somewhere between what typical focus groups costs and a large scale national study for example.    Involve Multi-Disciplinary Groups.

Buyer Personas 100

Buyer Personas Organization Viral Marketing Ideal Customer Profiles 100