Adobe Experience Cloud Blog

AUGUST 26, 2015

Author: Jamie Lewis Did you know that there are over 300 million active Twitter users? So it goes without saying that I am a (vocal) advocate of all companies (B2B and consumer-geared alike) using Twitter as a marketing channel. I myself have had some pretty compelling results with Twitter.

Twitter 48

Twitter Personalization B2B Thought Leadership Planning 48

ClickZ

MAY 25, 2022

Heineken have become one of the latest brands to join the rapidly expanding collection of big-name brands with a footprint in the metaverse with the launch of ‘Heineken Silver’ – the world’s first Virtual Beer. The world’s first ‘virtual beer’. Sit back, relax, and grab yourself a (virtual) beer as you learn how they did it!

Brand Identity 137

Brand Identity Branding Marketing & Strategy Advertising Agencies 137

Adobe Experience Cloud Blog

APRIL 11, 2017

In this blog post, I’ll explain why an intent-based email marketing strategy is effective and how you can create successful email campaigns from social intent data: What Is Intent-Based Email Marketing? First party intent data can be extremely useful. Using Social Intent Data in Your Marketing Campaigns.

Intent Data 129

Intent Data Intent Email Marketing Social Marketing 129

Buffer

OCTOBER 1, 2018

That means for every 100 fans of a Page, an organic post will reach, on average, only five or fewer people 1 These data are from a research by Social@Ogilvy. Is it the end of organic reach on social media? Yes, the (average) organic reach on social media has been falling over the years. Twitter algorithm.

Social Media 109

Social Media Organization Paid Search Agency Media 109

Adobe Experience Cloud Blog

DECEMBER 1, 2016

Look to industry experts—the movers and shakers that are always on the cusp of what’s new. Join us for the #marketocountdown on our social channels ( Twitter and Instagram ) and see a new influencer revealed each day as we count down to New Year’s. But let’s be honest, it also takes time. Or someone we missed?

First-Mover Advantage 48

First-Mover Advantage Thought Leadership Marketo Internet Marketing 48

Lenny's Newsletter

SEPTEMBER 5, 2023

A surprising number of founders found their early customers by putting out compelling content online and first building a following. Also, major shoutouts for First Round Capital. When joining communities, focus first on adding value to the community. For your first set of customers, trust is the key.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Atomic Reach

JANUARY 3, 2019

It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find her on Twitter & LinkedIn. Find him on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Convince & Convert

JULY 3, 2011

Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. My initial, abbreviated take is that Google’s new social toy is essentially a Facebook Twitter hybrid with outstanding ease-of-use and eye-popping potential.

Google 166

Google Lead Scoring Lead Ranking PageRank 166

Convince & Convert

JULY 3, 2011

Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. My initial, abbreviated take is that Google’s new social toy is essentially a Facebook Twitter hybrid with outstanding ease-of-use and eye-popping potential.

Google 147

Google Lead Ranking Lead Scoring PageRank 147

Porch Group Media

MAY 28, 2019

Facebook continues to be the top social platform for marketers. In fact, 95% of social media marketers say Facebook delivers the best ROI. . 30% of marketers think Facebook offers the highest digital ad ROI Although Google came out on top overall, Facebook beat other social platforms such as Instagram, YouTube and Twitter.

Acquisitions 49

Acquisitions Facebook Ideal Customer Profiles Advertisements 49

Convince & Convert

DECEMBER 30, 2011

Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. My initial, abbreviated take is that Google’s new social toy is essentially a Facebook Twitter hybrid with outstanding ease-of-use and eye-popping potential.

Google 149

Google Lead Scoring Lead Ranking PageRank 149

Outbrain

MARCH 9, 2020

It covers the past week’s headlines, and all the platforms you need to follow, including Google, Facebook, Instagram, Twitter, Quora, LinkedIn, Snap, TikTok and more. Plus, you can also catch interviews with the movers and shakers in paid marketing, which means you can really get the lowdown from those in the know. Search Talk Live.

Paid Search Agency 46

Paid Search Agency Advertising Agencies First-Mover Advantage ROAS 46

BDB

FEBRUARY 21, 2023

Move over, social media Decentralisation is another key digital trend that’s changing how marketers deliver thought leadership content. 8 It’s no longer enough, and even potentially risky, to rely on conventional social media channels to reach your audiences and maintain effective brand presence.

B2B Thought Leadership 26

B2B Thought Leadership Thought Leadership Marketing AI B2B 26

Biznology

JANUARY 20, 2014

Not only are companies using LinkedIn and Twitter to find employees, but they’re also conducting background checks by checking the results that turn up in Google for a candidate’s name. Blogs, social media, podcasts, and videos are within reach of everyone. The recession changed things for employees too.

Personalization 80

Personalization Brand Identity Branding First-Mover Advantage 80

Content Standard

JUNE 10, 2015

The initial response to Twitter was similarly mundane, so don’t discount livestreaming yet. Periscope, as a Twitter tool, shares the link in people’s Twitter streams; Meerkat, although traditionally tied closely to Twitter, just announced an update that allows users to share their livestreams via Facebook in addition to Twitter.

Video Marketing 40

Video Marketing First-Mover Advantage Broadcasting Twitter 40

Convince & Convert

APRIL 12, 2012

This is Episode 11 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Vanessa Sain-Dieguez who is the Social Media Director at Hilton Worldwide. Social Pros Transcript For Your Reading Enjoyment, Thanks to Speechpad for the Transcription. Jay : Here we are again on a Monday.

Enterprise Management 118

Enterprise Management Work Management Marketing Management Terms and Conditions 118

Pam Didner

JANUARY 1, 2021

Speakers should clearly define and differentiate their value as they compete against thousands of speakers for in-person events as venues ramp back up while supporting social distancing safety protocols. . The post 25 Best B2B Marketing Conferences 2021 appeared first on Pam Didner | B2B Marketing & Sales. Digital Summit Oregon.

Conference 52

Conference B2B Marketing Marketing AI B2B Thought Leadership 52

Convince & Convert

JULY 22, 2016

I do write for the blog occasionally, less often now than I used to, and do a lot of speaking at different events and workshops about all of the topics we cover, content marketing, online customer service, customer experience, social media, and that whole gamut. It’s like, “Well, we’re on Twitter and we answer our customers.”

Ideal Customer Profiles 77

Ideal Customer Profiles Work Management Consulting Marketing Management 77

ClearVoice

OCTOBER 9, 2018

You can’t come in, for example, and say “this is the best XX in the city” if you don’t know who the “real” best XX in the city is first. Find out what the movers and shakers are trying to move and shake, and then see how you can help them. What’s your favorite social media platform?

Buzz 49

Buzz Advertising Agencies Paid Search Agency Business 49

Adobe Experience Cloud Blog

SEPTEMBER 20, 2016

This can simply mean doing a bit of research about who the movers and shakers are for a specific topic, making a list of people, and then asking them to contribute and review. According to Jay, more people listen to podcasts than use Twitter. For three days, content marketers from around the world take Cleveland by storm.

ROI 48

ROI Content Marketing Planning Thought Leadership 48

Hinge Marketing

DECEMBER 15, 2014

” “My first two clients when I left Gemini were CEOs. This question formed the basis of Andrew’s first book, Clients for Life. The book was the first of its kind, and it launched Andrew into the limelight. “At first I told Alan, who will want to read this? .” On Twitter or LinkedIn?

First-Mover Advantage 48

First-Mover Advantage Consulting Press Ideal Customer Profiles 48

Convince & Convert

MARCH 8, 2012

This is Episode 6 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Jonathan Wichmann the head of social media for Maersk Line , the world’s largest container shipping company. Social Pros Transcript For Your Reading Enjoyment. I can’t do social media.”

Paid Search Agency 120

Paid Search Agency Companies Work Management Facebook 120

Convince & Convert

AUGUST 11, 2010

Decided to find out first-hand. I will continue to have the same clients, and perform the same social media strategic planning and coaching services that I do today. Even getting this far has been a carnival ride of mortgage, insurance, real estate, movers and utilities drama. No idea what a Hoosier is. Definitely.

Social Media 115

Social Media Media Webinar Metrics Marketing & Strategy 115

Hubspot

APRIL 24, 2015

She then signed with one of Sony's major labels, sold over 12 million records, got huge on social media, was nominated for a Grammy, and had three top-10 billboard hits with Chris Brown. This wasn't their first experience rebranding a celebrity. What was clear was that first, she needed to start with the music. million copies.

Planning 28

Planning Campaigns Advertising Agencies First-Mover Advantage 28

Hubspot

FEBRUARY 17, 2012

It’s not “just another social media site.” What’s unique about Pinterest compared to most social media websites , is that it reduces the number of steps from discovery to conversion. This means that visitors from Pinterest convert into leads or sales faster than from other social media sources.

Planning 28

Planning First-Mover Advantage Work Management Social Networks 28

Hubspot

MARCH 23, 2015

Some good ones: " How to Design the AirBnb for x the Uber for y or the Twitter for z ". Startup Suicide a Brief Guide to First Mover Stupidity ". " Before becoming an investor and serving on the boards of Medium and Super, Josh was the product lead for growth and relevance at Twitter. Follow @joshelman. Follow @neilpatel.

Startups 28

Startups Word of Mouth Work Management Marketing Management 28

Online Marketing Institute

JANUARY 4, 2011

As my friend Crispin Sheridan shared recently on ClickZ, targeting these “first mover” items is good for link generation. › Home › Column › Search › SEO Why Host a Blog on Your Corporate Website?

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Buzz Marketing for Technology

SEPTEMBER 29, 2008

Be the first to offer help. Ask questions, listen actively, and be first to offer a favor without strings. When I was younger I was up for the big events, for meeting and greeting lots of movers and shakers. Interesting how what is true for computer networks holds true for social networks. Twitter: lizstrauss.

Personalization 100

Personalization Blogspot Network Marketing Business 100

Sprout Social

JUNE 20, 2019

We’ve broken down a comprehensive list of competitor analysis tools that’ll help you do exactly that: Competitor analysis tools for social media. Competitor Analysis Tools for Social Media. Sprout Social. Social media is a natural starting point for competitive analysis. Social Blade. Context matters.

Analysis 102

Analysis Budget Programs Tools Ad Frequency 102

Sprout Social

OCTOBER 10, 2019

If you’re a brand today, there’s a non-zero chance you’re on social media in some way, shape or form. But how many brands have an active, thriving social media presence? Reality check: you can’t expect much from social when you post random links, @mention a few folks and call it a day. You need a social media strategy.

Social Media 111

Social Media Tips Ad Building Media 111

Buffer

JULY 25, 2019

What if the most valuable data person on your team is your social media manager ? It certainly might not seem that way at first blush. When you think of all the many data roles on a team, social media rarely bubbles to the top. Regardless, teams with social media managers are sitting on a goldmine of data and information.

Social Media 68

Social Media Cost Per Thousand Media Cost Per Click 68

Scoop.it

NOVEMBER 8, 2018

Social media. There’s only one problem: social media management takes time. What was once relegated to a lowly intern is now a multi-million dollar business, with huge agencies doing nothing more than managing social media accounts. The content problem: Why good social media content isn’t enough anymore. Glad you asked.

Curation 90

Curation Social Media Efficiency Media 90

Convince & Convert

JULY 22, 2010

While many businesses are excited about opportunities to reach their customers on the social web, few actually believe they have done so successfully. Yet, despite the variance in their goals, they still share a number of similarities in their approach to the social web.

Social Media 128

Social Media Media Paid Search Agency Webinar Metrics 128

Hubspot

NOVEMBER 7, 2016

Instead, LaCroix has executed some impressive social media campaigns, specifically with Instagram. First, LaCroix engages with anyone who tags the brand, no matter their number of followers. (I Trader Joe’s doesn’t have an official Facebook, Twitter, or Instagram account, nor will you see television ads. 5) Saturday Night Live.

Marketing Budget 78

Marketing Budget Brand Identity Branding Sales Management 78

Marketing Insider Group

SEPTEMBER 15, 2014

” So first, the context. ” We thought it was a thing, we knew social media was a thing. Since the first Content Marketing World conference, we evolved from asking if it is indeed a thing, to how do we get started , how do we create effective content marketing strategies , and this year, to how do we measure results.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Content Marketing Paid Search Agency 100

DivvyHQ

OCTOBER 9, 2017

And the first simple step you can take is to realize that dozens of opportunities exist right under your nose. In this first contribution to this two-part interview series, Carlos reveals secrets about his work at 3M, what he enjoys most, and where he finds inspiration for content. But does it always have to be this way? Sure doesn’t!

Enterprise Management 51

Enterprise Management Planning Content Cross-Selling 51

Hubspot

JUNE 23, 2011

Jason Keath, Founder of Social Fresh , joins us for another episode of Inbound Now ! Jason is a well known connector and speaker in the social media space and the first return guest on Inbound Now, dating all the way back to Episode #1 ! How Social Fresh leverages outside experts for content marketing. Jason: Thank you.

Work Management 28

Work Management Marketing Management Paid Search Agency Advertising Agencies 28