Remove first-mover sales
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New Movers: The Secret to Skyrocketing Solar Energy Sales

Porch Group Media

New mover marketing is an effective way for solar energy providers to increase brand awareness and customer acquisition. A new mover is an individual who has moved into a new home in the last 12 months. New research from the 2021 New Mover Trends report shows that many new movers are purchasing solar energy products and services.

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Mover Marketing Challenge #5: Buy-In From Leadership

Porch Group Media

Welcome to the Movers and Shakers podcast. Luci Rainey, former SVP of Marketing at PODS and Comcast, joins us to offer her insights and real-world experience on how to overcome the challenges of mover marketing and leverage your program to its full potential. Source: The 2022 Marketer’s Perspective on Mover Marketing.

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V12 Leadership Insights: The State of Mover Marketing

Porch Group Media

Welcome to the Movers and Shakers podcast. Anders Ekman serves as President of V12, A Porch Company, and works with leading brands to realize the economic and customer experience potential of modern mover marketing. The following content has been adapted from V12’s Movers and Shakers Podcast, which can be found here.

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A secret to home solar sales? Pre-movers

Porch Group Media

Approximately 27 million people reported moving within the United States in 2021, and these movers spent billions of dollars per year on numerous products and services. The 2021 New Mover Trends Report by V12 and Porch surveyed more than 1,000 U.S. The 2021 New Mover Trends Report by V12 and Porch surveyed more than 1,000 U.S.

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Mover Marketing Challenge #3: Measuring ROI

Porch Group Media

Welcome to the Movers and Shakers podcast. Following the acquisition of V12 by Porch Group, Michelle played a key role in establishing V12 as a leading product innovator in mover marketing and today is a member of the Porch Group’s senior leadership team. Source: The 2022 Marketer’s Perspective on Mover Marketing.

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Targeting New Movers Throughout the Entire Move Journey

Porch Group Media

Welcome to the Movers and Shakers podcast. This content has been adapted from our Movers and Shakers podcast. Larisa: I think when a lot of marketers hear the term “mover marketing” they still think of it as only being direct mail, which I know is a great channel. movers possible. Possible Movers. Likely Movers.

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Mover Marketing Challenge #4: Creating a Strategy

Porch Group Media

Welcome to the Movers and Shakers podcast. Following the acquisition of V12 by Porch Group, Michelle played a key role in establishing V12 as a leading product innovator in mover marketing and today is a member of the Porch Group’s senior leadership team. Source: The 2022 Marketer’s Perspective on Mover Marketing.