Porch Group Media

JULY 27, 2022

Welcome to the Movers and Shakers podcast. The following content has been adapted from V12’s Movers and Shakers Podcast, which can be found here. Understanding Consumers, Retailers and the Journey to Purchase. We focus a lot on the journey to purchase and consumer behavior. Meet Jennifer Renaud.

Purchase 52

Purchase First-Mover Advantage Enterprise Management Work Management 52

Porch Group Media

OCTOBER 22, 2021

New mover marketing is an effective way for solar energy providers to increase brand awareness and customer acquisition. A new mover is an individual who has moved into a new home in the last 12 months. New research from the 2021 New Mover Trends report shows that many new movers are purchasing solar energy products and services.

First-Mover Advantage 119

First-Mover Advantage Acquisitions Purchase Spending 119

Porch Group Media

JUNE 9, 2022

How Brands are Using Email as Part of Their Mover Marketing Programs. When it comes to mover marketing, email is a digital channel brands cannot afford to forego. With access to rich consumer audiences and insights, email enables marketers to reach movers early and target them at key points throughout the move journey.

Statistics 105

Statistics First-Mover Advantage Email Marketing Marketing & Strategy 105

Porch Group Media

JULY 21, 2021

3 Steps to Turn New Movers into New Customers. If you aren’t marketing to new movers – you’re missing out! each year, and the 2015 New Mover Report by Epsilon found that the average household spends about $9,000 on goods, services, financial, and insurance products. Personalization goes beyond using the individual’s first name.

First-Mover Advantage 93

First-Mover Advantage Multi-Channel Ad Frequency Loyalty 93

Porch Group Media

FEBRUARY 23, 2021

In research by McKinsey & Company, growth in consumers purchasing online for many categories is between 15-35%. For example, furnishings and appliance purchases is expected to see a growth of 30% in online shoppers. V12 Signals – Insights into Purchase Intent. These events often correlate to an increase in purchasing.

Purchase 52

Purchase Planning Multi-Touch Attribution First-Mover Advantage 52

Porch Group Media

OCTOBER 20, 2022

New movers represent a lucrative segment for many businesses. However, not only are new movers a high-spending audience, they are also in a transitional stage that makes them more open to developing new brand loyalties. Purchase Intent & Shopping Behaviors 72% of new movers buy new items and services prior to moving.

First-Mover Advantage 52

First-Mover Advantage Trends Research Purchase Intent 52

Porch Group Media

JANUARY 25, 2023

Welcome to the Movers and Shakers podcast. This content has been adapted from our full-length Movers and Shakers podcast, Kickstart Your Email Marketing in 2023 Luci: We know with any direct marketing campaign, having the right target is the number one rule of direct marketing best practices. Anonymous visitor identification is huge.

Email Marketing 98

Email Marketing First-Mover Advantage Privacy Policies Marketing & Strategy 98

Porch Group Media

JANUARY 30, 2023

Welcome to the Movers and Shakers podcast. This content has been adapted from our full-length Movers and Shakers podcast, Kickstart Your Email Marketing in 2023 Kym: So we’re really excited about this one. You’ll be the first to know when we post more great marketing content!

Case Study 97

Case Study Case Studies Email Marketing Studies 97

Porch Group Media

NOVEMBER 17, 2021

Unpacking 2021’s New Mover Trends. New mover marketing has been the same for years and marketers have been working with insights into how moving trends impact consumer purchasing behavior largely sourced from research 10 years and older. Our 2021 edition focuses on various characteristics and decisions new movers make.

First-Mover Advantage 64

First-Mover Advantage Trends Verticals Statistics 64

Porch Group Media

MARCH 29, 2022

Approximately 27 million people reported moving within the United States in 2021, and these movers spent billions of dollars per year on numerous products and services. The 2021 New Mover Trends Report by V12 and Porch surveyed more than 1,000 U.S. The 2021 New Mover Trends Report by V12 and Porch surveyed more than 1,000 U.S.

First-Mover Advantage 52

First-Mover Advantage Purchase Intent Acquisitions Purchase 52

Porch Group Media

FEBRUARY 1, 2022

Watch our webinar which unveils new research, conducted with the Harris Poll, featuring the 2021 New Mover Trends Report. We explore the state of today’s new movers and discuss valuable opportunities for brands to reach a lucrative audience of consumers who are actively spending. Related Post: What is New Mover Marketing?

Webinar Metrics 52

Webinar Metrics First-Mover Advantage Demand Trends 52

Porch Group Media

MARCH 2, 2023

So how are new movers taking on this idea of making their new house their own unique home? Top Home Improvement Projects for New Movers in 2022 We’ve done a deep dive into analyzing the progress, planning, and completed work new movers took on in 2022. Some say a isn’t a home until you put your unique stamp on it.

First-Mover Advantage 52

First-Mover Advantage Trends Intent Signal Purchase Intent 52

Porch Group Media

MAY 12, 2022

Who Uses Mover Marketing? Whether it’s relocating out of state or moving to a neighboring city, consumers are faced with several major purchase decisions throughout a move. What is Mover Marketing? Mover marketing is a marketing niche that focuses exclusively on targeting moving consumers with advertising campaigns.

First-Mover Advantage 52

First-Mover Advantage Planning Advertising Agencies Acquisitions 52

Porch Group Media

MAY 25, 2022

Mover marketing has long been associated with direct mail. But, it’s time to start recognizing mover marketing for what it is today. Oftentimes, when people hear the term “mover marketing,” they immediately think of the flashy advertisements and coupon books that show up in their mailboxes once they’ve moved into their new homes.

First-Mover Advantage 52

First-Mover Advantage Advertising Agencies Acquisitions Marketing & Strategy 52

Porch Group Media

NOVEMBER 23, 2021

New movers have long been a lucrative market to engage with and for good reason. New movers are making large purchases in a relatively short amount of time to complete their moves and settle into their new homes. So, what exactly are today’s new movers up to? 8 Compelling New Mover Statistics for 2021.

Statistics 52

Statistics First-Mover Advantage Planning Purchase 52

Porch Group Media

JUNE 30, 2022

But, without the right insights on movers, your brand won’t be able to accurately identify and market to this valuable audience. Access to unified mover insights enables brands to improve reach and identify targeted audience segments to deliver a more personalized customer experience across all channels and stages of the buyer journey.

First-Mover Advantage 52

First-Mover Advantage Dwell Advertising Agencies Trigger Marketing 52

Porch Group Media

FEBRUARY 4, 2022

New movers are a lucrative audience, in-market to purchase a variety of goods and services. The New Mover Trends Report by Porch and V12, conducted by The Harris Poll, unveiled several profound insights on millennial new movers. 12 Millennial New Mover Shopping Behavior Statistics. Source: New Mover Trends Report.

First-Mover Advantage 52

First-Mover Advantage Webinar Metrics Statistics Planning 52

Martech

JULY 19, 2021

Cannabis consumer software and services company Fyllo has partnered with Comscore to deliver purchase data and digital demographic data so brands can reach the growing cohort of cannabis consumers. This partnership combines Comscore’s demographic data on digital media with Fyllo’s targeted cannabis user purchase data.

First-Mover Advantage 118

First-Mover Advantage Demographics Privacy Trigger Marketing 118

Porch Group Media

JANUARY 13, 2022

The Ultimate Guide to Turning New Movers into New Customers. When you hear the term “new mover marketing,” you may immediately think of the coupon books new movers receive when they move into their homes. But today, new mover marketing is so much more than that. Meet Today’s New Movers Why New Mover Marketing?

First-Mover Advantage 52

First-Mover Advantage Planning Advertising Agencies Paid Search Agency 52

Porch Group Media

FEBRUARY 16, 2022

12 Millennial New Mover Statististics. Check out the latest millennial new mover statistics from our New Mover Trends Report to gain key insights on the characteristics of this generation’s moving journey. 67% of millennials are purchasing items before moving. 67% of millennials are purchasing items before moving.

Statistics 52

Statistics First-Mover Advantage Internet Marketing Purchase 52

Porch Group Media

NOVEMBER 29, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our Movers and Shakers podcast. Luci: Todd, we talked a few weeks ago about privacy and the need to really build your first-party data access. The 2022 Marketer’s Perspective on Mover Marketing.

Media Plans 52

Media Plans Planning First-Mover Advantage Privacy Protection 52

Porch Group Media

JUNE 1, 2022

Gen X New Mover Report. Download the Gen X Mover Report. You’ll be the first to know when we post more great marketing content! The post Gen X New Mover Report first appeared on V12. Gen X, or Generation X, is the demographic group of people born between the mid-1960s to 1980.

First-Mover Advantage 52

First-Mover Advantage Demographics Marketing Report Research 52

Porch Group Media

FEBRUARY 23, 2022

Here are some key findings from the 2021 New Mover Trends Report from Porch and V12, as well as insights from other research reports conducted on the topic. Millennial New Movers & Home Improvement Projects. 84% of Millennial New Movers Say They’re Doing Home Improvement Projects.

Statistics 52

Statistics First-Mover Advantage Customer Surveys Acquisitions 52

Porch Group Media

MARCH 15, 2022

Millennial New Mover Report. For the majority of millennials, this is their first home buying experience—representing a major milestone in this generations’ lives. Millennial New Mover Report – Free Download. You’ll be the first to know when we post more great marketing content! homebuyers.

First-Mover Advantage 52

First-Mover Advantage Marketing Report Research Purchase 52

Porch Group Media

MARCH 21, 2022

Movers are not only a high-spending group, they are also in a transitional stage which makes them more open to developing new brand loyalties. Identifying movers and reaching them across the channels they prefer is the first step. Check out this list of the top 5 enticements that encourage movers to try a new brand.

First-Mover Advantage 52

First-Mover Advantage Brand Identity Branding Loyalty 52

Porch Group Media

NOVEMBER 4, 2021

Census data, almost 30 million people moved in 2020, and this trend seems to be continuing with 2021, marking the year for a massive influx of first-time home buyers. Most notably, today’s new movers are prioritizing solar energy as a top item and service to spend on. MoverTech is a new generation of mover marketing.

First-Mover Advantage 52

First-Mover Advantage Trigger Marketing Ideal Customer Profiles Differentiation 52

Porch Group Media

DECEMBER 9, 2021

This transcript has been adapted from the webinar, 2021 New Mover Trends: Marketing to Today’s Movers. We’re really excited to be presenting the results of our new mover research that we did with The Harris Poll. The Harris Poll has been an excellent partner that has helped us accomplish the latest new mover research.

First-Mover Advantage 52

First-Mover Advantage Trends Planning Webinar Metrics 52

Porch Group Media

APRIL 28, 2022

When it comes to new mover marketing, timing is everything. Reaching new movers early is key to the success of your mover marketing programs. So, how soon are millennials making purchases for their new home? Download the Millennial New Mover Trends Report. Download Report.

First-Mover Advantage 52

First-Mover Advantage Webinar Metrics Segmentation Marketing Report 52

Porch Group Media

NOVEMBER 16, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our Movers and Shakers podcast. Luci: Todd, we talked a few weeks ago about privacy and the need to really build your first-party data access. The 2022 Marketer’s Perspective on Mover Marketing.

Segmentation 52

Segmentation First-Mover Advantage Privacy Protection Intent Signal 52

Porch Group Media

AUGUST 29, 2022

Welcome to the Movers and Shakers podcast. Luci Rainey, former SVP of Marketing at PODS and Comcast, joins us to offer her insights and real-world experience on how to overcome the challenges of mover marketing and leverage your program to its full potential. Source: The 2022 Marketer’s Perspective on Mover Marketing.

First-Mover Advantage 52

First-Mover Advantage Advertising Agencies Cable Marketing & Strategy 52

Porch Group Media

JULY 11, 2022

Welcome to the Movers and Shakers podcast. Anders Ekman serves as President of V12, A Porch Company, and works with leading brands to realize the economic and customer experience potential of modern mover marketing. The following content has been adapted from V12’s Movers and Shakers Podcast, which can be found here.

First-Mover Advantage 52

First-Mover Advantage Acquisitions Paid Search Agency Marketing & Strategy 52

Porch Group Media

MAY 11, 2022

New mover marketing, also known as “mover marketing,” targets consumers who are moving. The spending habits of movers are dynamic, changing drastically during the time of a move. So, why are some marketers still on the fence about mover marketing? Mover Marketing is Not a Widespread Practice.

First-Mover Advantage 52

First-Mover Advantage Work Management Marketing Management Advertising Agencies 52

Porch Group Media

SEPTEMBER 9, 2021

Targeting new movers offers your brand an incredible opportunity to acquire new customers and attain their loyalty. With MoverTech’s proprietary data and comprehensive insights across the entire mover journey, your brand’s message is guaranteed to reach the right audience, on the right channels, at the right time.

First-Mover Advantage 52

First-Mover Advantage Intent Signal Purchase Intent Loyalty 52

Porch Group Media

AUGUST 1, 2022

Welcome to the Movers and Shakers podcast. The following content has been adapted from V12’s Movers and Shakers Podcast, which can be found here. And, the smarter Amazon gets with its marketing based on your browsing and purchase behavior, the more it’s going to display items that you actually like. Anders: Yes.

First-Mover Advantage 59

First-Mover Advantage Product Trigger Marketing Amazon 59

Porch Group Media

AUGUST 12, 2021

moving each year (and likely even more due to the pandemic) and spending on average $9,000 per move, mover marketing is a significant revenue opportunity for brands to engage with this lucrative market. By leveraging technology-driven innovation, brands can now reach and monetize movers far more effectively than ever before.

First-Mover Advantage 52

First-Mover Advantage Acquisitions Webinar Metrics Demand 52

Porch Group Media

JUNE 2, 2022

Gen Z New Mover Report. Download the Gen Z Mover Report. You’ll be the first to know when we post more great marketing content! The post Gen Z New Mover Report first appeared on V12. Gen Z is the generation right after the millennials (1981 to 1996).

First-Mover Advantage 52

First-Mover Advantage Marketing Report Research Purchase 52

Porch Group Media

FEBRUARY 11, 2022

Check out these shopping and online behavior insights on millennial new movers from our recent survey, which can be found here– New Mover Trends Report. Millennial New Movers: Shopping Statistics and Online Behavioral Trends. Reaching millennial new movers early in the moving process is key. Who are millennials?

Statistics 56

Statistics First-Mover Advantage Trends Mobile Advertising 56