Porch Group Media

JANUARY 30, 2023

Welcome to the Movers and Shakers podcast. This content has been adapted from our full-length Movers and Shakers podcast, Kickstart Your Email Marketing in 2023 Kym: So we’re really excited about this one. You’ll be the first to know when we post more great marketing content!

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Porch Group Media

SEPTEMBER 8, 2022

Welcome to the Movers and Shakers podcast. Following the acquisition of V12 by Porch Group, Michelle played a key role in establishing V12 as a leading product innovator in mover marketing and today is a member of the Porch Group’s senior leadership team. Source: The 2022 Marketer’s Perspective on Mover Marketing.

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Porch Group Media

SEPTEMBER 6, 2022

Welcome to the Movers and Shakers podcast. Following the acquisition of V12 by Porch Group, Michelle played a key role in establishing V12 as a leading product innovator in mover marketing and today is a member of the Porch Group’s senior leadership team. Source: The 2022 Marketer’s Perspective on Mover Marketing.

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Porch Group Media

JUNE 30, 2022

When people move, they’re more likely to interact with new brands and spend on new products and services. But, without the right insights on movers, your brand won’t be able to accurately identify and market to this valuable audience. Active adults: Movers in the “active adults” segment are 50+ years old. Consumer Segments.

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Porch Group Media

SEPTEMBER 22, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our Movers and Shakers podcast. Larisa: Can you talk a little bit about how Porch and V12 have worked together to develop this product called MoverTech ? This was actually one of the first things we did when we became part of Porch.

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Porch Group Media

NOVEMBER 17, 2021

Unpacking 2021’s New Mover Trends. New mover marketing has been the same for years and marketers have been working with insights into how moving trends impact consumer purchasing behavior largely sourced from research 10 years and older. Our 2021 edition focuses on various characteristics and decisions new movers make.

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Porch Group Media

MARCH 29, 2022

Approximately 27 million people reported moving within the United States in 2021, and these movers spent billions of dollars per year on numerous products and services. The 2021 New Mover Trends Report by V12 and Porch surveyed more than 1,000 U.S. The 2021 New Mover Trends Report by V12 and Porch surveyed more than 1,000 U.S.

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Porch Group Media

JULY 21, 2022

Welcome to the Movers and Shakers podcast. Anders Ekman serves as President of V12, A Porch Company, and works with leading brands to realize the economic and customer experience potential of modern mover marketing. The following content has been adapted from V12’s Movers and Shakers Podcast, which can be found here.

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Porch Group Media

JUNE 1, 2022

Gen X New Mover Report. Download the Gen X Mover Report. You’ll be the first to know when we post more great marketing content! The post Gen X New Mover Report first appeared on V12. Gen X, or Generation X, is the demographic group of people born between the mid-1960s to 1980.

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Porch Group Media

FEBRUARY 1, 2022

Watch our webinar which unveils new research, conducted with the Harris Poll, featuring the 2021 New Mover Trends Report. We explore the state of today’s new movers and discuss valuable opportunities for brands to reach a lucrative audience of consumers who are actively spending. Related Post: What is New Mover Marketing?

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Porch Group Media

DECEMBER 6, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our Movers and Shakers podcast. Todd: The first case study for the vertical on the left-hand side is of a furniture retailer. You can imagine movers are critically important for them. These numbers are astounding. I need to update the look.

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Porch Group Media

DECEMBER 26, 2022

Welcome to the Movers and Shakers podcast. There’s a significant number of new movers who are doing their homework ahead of time, and they’re doing their research perhaps on the obvious things like mortgages and insurance as we’ve got listed here, but they’re doing this 3 or 4 month in advance.

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Porch Group Media

MARCH 16, 2022

Approximately 31 Million people move in America every year and these new movers are known for spending money, a segment that every business would love to capture. New movers are making numerous purchase decisions, spending approximately $11,000 for products and services during the move. Download your free copy here !

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Porch Group Media

JANUARY 25, 2023

Welcome to the Movers and Shakers podcast. This content has been adapted from our full-length Movers and Shakers podcast, Kickstart Your Email Marketing in 2023 Luci: We know with any direct marketing campaign, having the right target is the number one rule of direct marketing best practices. I’ll use mortgages as an example.

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Porch Group Media

JUNE 2, 2022

Gen Z New Mover Report. Download the Gen Z Mover Report. You’ll be the first to know when we post more great marketing content! The post Gen Z New Mover Report first appeared on V12. Gen Z is the generation right after the millennials (1981 to 1996).

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Porch Group Media

JANUARY 13, 2022

The Ultimate Guide to Turning New Movers into New Customers. When you hear the term “new mover marketing,” you may immediately think of the coupon books new movers receive when they move into their homes. But today, new mover marketing is so much more than that. Meet Today’s New Movers Why New Mover Marketing?

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Porch Group Media

MAY 12, 2022

Who Uses Mover Marketing? What is Mover Marketing? Mover marketing is a marketing niche that focuses exclusively on targeting moving consumers with advertising campaigns. When you hear the term “mover marketing”, direct mail may be the first channel that comes to mind. But, who is using mover marketing today?

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Porch Group Media

MARCH 15, 2022

Millennial New Mover Report. For the majority of millennials, this is their first home buying experience—representing a major milestone in this generations’ lives. Millennial New Mover Report – Free Download. You’ll be the first to know when we post more great marketing content! homebuyers.

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Porch Group Media

MARCH 21, 2022

Movers are not only a high-spending group, they are also in a transitional stage which makes them more open to developing new brand loyalties. Identifying movers and reaching them across the channels they prefer is the first step. Check out this list of the top 5 enticements that encourage movers to try a new brand.

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Martech

JULY 19, 2021

In recent years, Fyllo has assembled a number of media, retail and regulatory solutions around its Fyllo Compliance Cloud, providing ways for marketers in a highly regulated market to reach recreational users of cannabis, as well as users of cannabidiol (CBD) products. In many cases they are “first movers” and early adopters, Wolin said. “For

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Hubspot

JUNE 14, 2022

The most successful products and services have some kind of edge — a defining, compelling x-factor that captures and capitalizes on potential customers' attention. Having a competitive advantage means being able to present your customer base with a unique, compelling reason to pick your product or service over your competitors.

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Porch Group Media

AUGUST 31, 2022

Welcome to the Movers and Shakers podcast. Luci Rainey, former SVP of Marketing at PODS and Comcast, joins us to offer her insights and real-world experience on how to overcome the challenges of mover marketing and leverage your program to its full potential. Source: The 2022 Marketer’s Perspective on Mover Marketing.

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Porch Group Media

FEBRUARY 4, 2022

New movers are a lucrative audience, in-market to purchase a variety of goods and services. The New Mover Trends Report by Porch and V12, conducted by The Harris Poll, unveiled several profound insights on millennial new movers. 12 Millennial New Mover Shopping Behavior Statistics. Source: New Mover Trends Report.

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Porch Group Media

OCTOBER 26, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our Movers and Shakers podcast. Because of that, we build all of our products at an individual level versus the household level. The 2022 Marketer’s Perspective on Mover Marketing. Stay up to date with the latest news and resources: Thank you!

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Porch Group Media

AUGUST 29, 2022

Welcome to the Movers and Shakers podcast. Luci Rainey, former SVP of Marketing at PODS and Comcast, joins us to offer her insights and real-world experience on how to overcome the challenges of mover marketing and leverage your program to its full potential. Source: The 2022 Marketer’s Perspective on Mover Marketing.

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Porch Group Media

MAY 11, 2022

New mover marketing, also known as “mover marketing,” targets consumers who are moving. The spending habits of movers are dynamic, changing drastically during the time of a move. So, why are some marketers still on the fence about mover marketing? Mover Marketing is Not a Widespread Practice.

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Porch Group Media

AUGUST 16, 2022

Welcome to the Movers and Shakers podcast. The following content has been adapted from V12’s Movers and Shakers Podcast, which can be found here. Number One: Make sure you understand a little bit more about your audience segmentation so you can match the mover trigger to your audience segmentation. Meet Jennifer Renaud.

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Porch Group Media

SEPTEMBER 29, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our Movers and Shakers podcast. Larisa: I think when a lot of marketers hear the term “mover marketing” they still think of it as only being direct mail, which I know is a great channel. movers possible. Possible Movers. Likely Movers.

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Porch Group Media

NOVEMBER 21, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our full-length Movers and Shakers podcast, Position Your Business For The Future: The Rise Of CTV. The overall numbers were really satisfying and productive for them. Download the 2022 New Mover Trends Report. So they’re still running.

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Porch Group Media

DECEMBER 9, 2021

This transcript has been adapted from the webinar, 2021 New Mover Trends: Marketing to Today’s Movers. We’re really excited to be presenting the results of our new mover research that we did with The Harris Poll. The Harris Poll has been an excellent partner that has helped us accomplish the latest new mover research.

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Porch Group Media

FEBRUARY 11, 2022

Check out these shopping and online behavior insights on millennial new movers from our recent survey, which can be found here– New Mover Trends Report. Millennial New Movers: Shopping Statistics and Online Behavioral Trends. Reaching millennial new movers early in the moving process is key. Who are millennials?

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Porch Group Media

FEBRUARY 24, 2022

This transcript has been adapted from the webinar, Why Your Brand Should Invest in New Mover Marketing. Today, we’ll be discussing why your brand should invest in new mover marketing. And folks in those industries have long been marketing to movers. And I think mover marketing is a big theme that we run into.

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Porch Group Media

NOVEMBER 23, 2021

New movers have long been a lucrative market to engage with and for good reason. New movers are making large purchases in a relatively short amount of time to complete their moves and settle into their new homes. So, what exactly are today’s new movers up to? 8 Compelling New Mover Statistics for 2021.

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Porch Group Media

AUGUST 8, 2022

Welcome to the Movers and Shakers podcast. The following content has been adapted from V12’s Movers and Shakers Podcast, which can be found here. Movers as a Marketing Segment. Learn More About How Mover Marketing Helps Brands Boost the Success of Their Customer Acquisition and Retention Campaigns.

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Porch Group Media

AUGUST 4, 2022

Welcome to the Movers and Shakers podcast. The following content has been adapted from V12’s Movers and Shakers Podcast, which can be found here. Do we have a product ? What do we need to do to make sure that we can actually get that product to the end user? Meet Jennifer Renaud. Masonite and The 4 Marketing Ps.

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Porch Group Media

FEBRUARY 20, 2023

They go straight from first-party data right to display, or in-market audience to display. You’ll be the first to know when we post more great marketing content! Whether it’s first party data, blended data, or targeted data. first appeared on Porch Group Media. That is just a fact, at this point. Contact us today!

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Porch Group Media

FEBRUARY 20, 2023

They go straight from first-party data right to display, or in-market audience to display. You’ll be the first to know when we post more great marketing content! Whether it’s first party data, blended data, or targeted data. first appeared on V12. Stay up to date with the latest news and resources: Thank you!

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