Porch Group Media

MAY 17, 2022

New research from V12 and Ascend2’s The Marketers Perspective on Mover Marketing report finds that mover marketing programs have a significant impact on the overall success of marketing performance, providing tremendous boosts in acquisition and retention initiatives. Solutions to the Top 7 Challenges of Mover Marketing.

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Porch Group Media

NOVEMBER 17, 2021

Unpacking 2021’s New Mover Trends. New mover marketing has been the same for years and marketers have been working with insights into how moving trends impact consumer purchasing behavior largely sourced from research 10 years and older. Our 2021 edition focuses on various characteristics and decisions new movers make.

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Porch Group Media

MARCH 16, 2022

Approximately 31 Million people move in America every year and these new movers are known for spending money, a segment that every business would love to capture. New movers are making numerous purchase decisions, spending approximately $11,000 for products and services during the move. Download your free copy here !

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Porch Group Media

SEPTEMBER 29, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our Movers and Shakers podcast. Larisa: I think when a lot of marketers hear the term “mover marketing” they still think of it as only being direct mail, which I know is a great channel. movers possible. Possible Movers. Likely Movers.

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Porch Group Media

JANUARY 25, 2023

Welcome to the Movers and Shakers podcast. This content has been adapted from our full-length Movers and Shakers podcast, Kickstart Your Email Marketing in 2023 Luci: We know with any direct marketing campaign, having the right target is the number one rule of direct marketing best practices. I’ll use mortgages as an example.

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Porch Group Media

MAY 3, 2022

V12 recently launched the 2022 Marketer’s Perspective on Mover Marketing Report , which explores how brands are utilizing mover marketing strategies to increase their customer acquisition and retention. Key findings from the report include: Who is using mover marketing strategies? Budgets are going toward movers.

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Porch Group Media

JUNE 30, 2022

But, without the right insights on movers, your brand won’t be able to accurately identify and market to this valuable audience. Access to unified mover insights enables brands to improve reach and identify targeted audience segments to deliver a more personalized customer experience across all channels and stages of the buyer journey.

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Porch Group Media

FEBRUARY 16, 2022

12 Millennial New Mover Statististics. Check out the latest millennial new mover statistics from our New Mover Trends Report to gain key insights on the characteristics of this generation’s moving journey. 46% of millennials are using online research to discover new brands to purchase from. Millennials spend 4.1

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Porch Group Media

JULY 7, 2021

Fortunately for new movers, it’s never been easier than it is today to search for and buy a home online. With the plethora of online information and the increasing number of digital tools geared to simplify the home search process, homebuyers can take more control than ever before. Finding Mortgages Online.

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Porch Group Media

FEBRUARY 4, 2022

New movers are a lucrative audience, in-market to purchase a variety of goods and services. The New Mover Trends Report by Porch and V12, conducted by The Harris Poll, unveiled several profound insights on millennial new movers. 12 Millennial New Mover Shopping Behavior Statistics. Source: New Mover Trends Report.

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Porch Group Media

FEBRUARY 1, 2022

Watch our webinar which unveils new research, conducted with the Harris Poll, featuring the 2021 New Mover Trends Report. We explore the state of today’s new movers and discuss valuable opportunities for brands to reach a lucrative audience of consumers who are actively spending. Related Post: What is New Mover Marketing?

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Porch Group Media

DECEMBER 9, 2021

This transcript has been adapted from the webinar, 2021 New Mover Trends: Marketing to Today’s Movers. We’re really excited to be presenting the results of our new mover research that we did with The Harris Poll. The Harris Poll has been an excellent partner that has helped us accomplish the latest new mover research.

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Porch Group Media

JULY 21, 2022

Welcome to the Movers and Shakers podcast. Anders Ekman serves as President of V12, A Porch Company, and works with leading brands to realize the economic and customer experience potential of modern mover marketing. The following content has been adapted from V12’s Movers and Shakers Podcast, which can be found here.

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Porch Group Media

JANUARY 13, 2022

The Ultimate Guide to Turning New Movers into New Customers. When you hear the term “new mover marketing,” you may immediately think of the coupon books new movers receive when they move into their homes. But today, new mover marketing is so much more than that. Meet Today’s New Movers Why New Mover Marketing?

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Porch Group Media

MAY 11, 2022

New mover marketing, also known as “mover marketing,” targets consumers who are moving. The spending habits of movers are dynamic, changing drastically during the time of a move. So, why are some marketers still on the fence about mover marketing? Mover Marketing is Not a Widespread Practice.

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Porch Group Media

JUNE 2, 2021

For years, mover marketing has been stagnant – few insights into pre-move indicators, stale direct mail campaigns, and a limited understanding of the mover audience. Mover marketing needed a complete overhaul to successfully reach the $170 billion mover audience. Benefits MoverTech Provides Your Mover Marketing Campaign.

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Porch Group Media

NOVEMBER 4, 2021

Census data, almost 30 million people moved in 2020, and this trend seems to be continuing with 2021, marking the year for a massive influx of first-time home buyers. Most notably, today’s new movers are prioritizing solar energy as a top item and service to spend on. MoverTech is a new generation of mover marketing.

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Porch Group Media

JANUARY 2, 2023

Welcome to the Movers and Shakers podcast. This content has been adapted from our full-length Movers and Shakers podcast, Position Your Business For The Future: The Rise Of CTV. So they get display ads, they get online video ads, they get ads on their phones, they can get online audio ads. And those are measurable.

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Porch Group Media

NOVEMBER 23, 2021

New movers have long been a lucrative market to engage with and for good reason. New movers are making large purchases in a relatively short amount of time to complete their moves and settle into their new homes. So, what exactly are today’s new movers up to? 8 Compelling New Mover Statistics for 2021.

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Porch Group Media

JANUARY 18, 2023

Welcome to the Movers and Shakers podcast. This content has been adapted from our full-length Movers and Shakers podcast, Kickstart Your Email Marketing in 2023. When you’re on social media, how do you react to ads there? You’ll be the first to know when we post more great marketing content!

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Porch Group Media

JANUARY 12, 2022

A recent report [download page] from V12 and Porch looks at what items and services new movers are buying when they move and what would entice them to try a new brand or company. New movers also purchased or planned to purchase a TV (45%), appliances (40%) and home improvement and repair supplies (31%).

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Porch Group Media

SEPTEMBER 23, 2021

Did you know new movers are the most economically valuable consumers on the market? In an industry all about getting in the door first, your mover marketing efforts must be timely and precise in order to successfully reach them. Rapid audience creation: Choose your own audience on the fly with V12’s online services.

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Porch Group Media

OCTOBER 6, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our full-length Movers and Shakers podcast, The Impact of Apple Privacy Changes on Digital Marketing. Todd: Less than half of consumers trust online services. Consumers value those online services, even if they don’t completely trust them.

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Salesforce Marketing Cloud

SEPTEMBER 25, 2023

But first… The big trend In a report on the state of AI , McKinsey identified the following traits of leading AI companies, high performers that distinguish themselves from the rest: Their AI efforts are geared less towards cost reduction and more towards creating new businesses and sources of revenue.

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Porch Group Media

FEBRUARY 23, 2022

Here are some key findings from the 2021 New Mover Trends Report from Porch and V12, as well as insights from other research reports conducted on the topic. Millennial New Movers & Home Improvement Projects. 84% of Millennial New Movers Say They’re Doing Home Improvement Projects.

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Porch Group Media

SEPTEMBER 13, 2021

Specific areas of focus will include: Conquest New Customers – Learn how to use rich data insights to understand what types of vehicles consumers around your dealership are driving, who is already a consumer, and how to reach them at home or online. Automotive Marketing Solutions. Complete this form for additional information.

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Porch Group Media

FEBRUARY 7, 2023

And we were heavily invested in media mix modeling and the media mix models said, you’re spending way too much on direct mail, well one of our geography areas said, “We’re going to follow the model, very prescriptively, and we’re going to trim our direct mail budget.” I’m gonna give an interesting example.

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Porch Group Media

AUGUST 4, 2022

Welcome to the Movers and Shakers podcast. The following content has been adapted from V12’s Movers and Shakers Podcast, which can be found here. I think with consumer packaged goods, selling online has had to do a lot of work there. You’ll be the first to know when we post more great marketing content!

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Porch Group Media

AUGUST 3, 2021

Often overlooked, new movers are a critical marketing opportunity for automotive brands to drive new revenue. of gross profits , according to online automotive resource Edmunds. According to Welcome Wagon , 57% of new homeowners own or lease two automobiles, and 54% will need auto repair services within the first six months of moving.

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Porch Group Media

FEBRUARY 24, 2022

This transcript has been adapted from the webinar, Why Your Brand Should Invest in New Mover Marketing. Today, we’ll be discussing why your brand should invest in new mover marketing. And folks in those industries have long been marketing to movers. And I think mover marketing is a big theme that we run into.

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Porch Group Media

JUNE 8, 2021

A valuable audience across industries that’s often overlooked are movers. Movers represent a whopping $170 billion audience and spend an average of $9,000 per move. Mover Marketing Has Been Reinvented. For decades, mover marketing was unable to accomplish this, until now. Are you ready to invest in mover marketing?

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Porch Group Media

NOVEMBER 4, 2022

It’s the new norm but I remember when Netflix first entered the scene. However, it wasn’t the vibrant streaming service of today – it was an online movie rental store like Blockbuster. While it technically wasn’t the first streaming service, it was certainly the most successful. In 1997, Netflix was founded.

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Porch Group Media

NOVEMBER 16, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our full-length Movers and Shakers podcast, Position Your Business For The Future: The Rise Of CTV. First of all, they have a managed service approach to CTV, which we find super helpful for a lot of our customers.

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Martech

DECEMBER 8, 2022

Because of this, we talk daily with companies who do outstanding work and have a great real-world reputation but have more negative online reviews than positive ones. For business owners, this disparity between offline and online reputation is beyond frustrating. But first, you may wonder: Is it okay to ask for reviews?

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Porch Group Media

JULY 27, 2022

Welcome to the Movers and Shakers podcast. The following content has been adapted from V12’s Movers and Shakers Podcast, which can be found here. You’re going to be thinking about something that’s major surgery and you’re going to talk with doctors and research your options online. Meet Jennifer Renaud.

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Exo B2B

SEPTEMBER 19, 2023

2- Determining issues and objectives A first step completed… We’re in a position to understand the factors that define the most important issues facing your company, and to guide your marketing in a strategic direction. Example of SWOT: (Note. Every action, every decision must be justified by a precise objective.

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Porch Group Media

DECEMBER 12, 2022

The survey, conducted online among a representative sample of 1,980 U.S. A similar percentage said they wanted more living space, and more than a third of movers said they moved for “political reasons.”). This survey was conducted online within the U.S. Download the 2022 New Mover Trends Report. ”). .”

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