Porch Group Media

JULY 5, 2022

And while 38% of retail marketers say their overall marketing strategies are very successful, there is still ample opportunity for improvement. Key Topics: How Effective is Mover Marketing?: Retailers with mover marketing strategies are over 2.5x Who is Using Mover Marketing?:

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Porch Group Media

JUNE 30, 2022

But, without the right insights on movers, your brand won’t be able to accurately identify and market to this valuable audience. Access to unified mover insights enables brands to improve reach and identify targeted audience segments to deliver a more personalized customer experience across all channels and stages of the buyer journey.

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Porch Group Media

MAY 12, 2022

Who Uses Mover Marketing? What is Mover Marketing? Mover marketing is a marketing niche that focuses exclusively on targeting moving consumers with advertising campaigns. When you hear the term “mover marketing”, direct mail may be the first channel that comes to mind.

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Porch Group Media

SEPTEMBER 8, 2022

Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. The following content has been adapted from V12’s Movers and Shakers Podcast.

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Porch Group Media

MAY 11, 2022

New mover marketing, also known as “mover marketing,” targets consumers who are moving. The spending habits of movers are dynamic, changing drastically during the time of a move. So, why are some marketers still on the fence about mover marketing? Mover Marketing is Not a Widespread Practice.

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Porch Group Media

JUNE 7, 2022

Article originally appeared on Marketing Charts. The national mover rate has been on a fairly steady decline over the past 35-40 years to a record low, but even so, 8.4% The survey indicates that some enterprise organizations have mover marketing programs in place, though these programs are not widespread.

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Porch Group Media

DECEMBER 6, 2022

Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. This content has been adapted from our Movers and Shakers podcast.

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Porch Group Media

SEPTEMBER 6, 2022

Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. The following content has been adapted from V12’s Movers and Shakers Podcast.

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Porch Group Media

SEPTEMBER 20, 2022

Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. The following content has been adapted from V12’s Movers and Shakers Podcast.

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Budget Programs First-Mover Advantage Allocation Marketing & Strategy 52

Porch Group Media

JULY 18, 2022

Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. The State of Mover Marketing | V12 Leadership Insights with Anders Ekman.

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First-Mover Advantage Acquisitions Marketing & Strategy Paid Search Agency 52

Porch Group Media

SEPTEMBER 12, 2022

Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. The following content has been adapted from V12’s Movers and Shakers Podcast.

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Porch Group Media

MAY 3, 2022

V12 recently launched the 2022 Marketer’s Perspective on Mover Marketing Report , which explores how brands are utilizing mover marketing strategies to increase their customer acquisition and retention. Key findings from the report include: Who is using mover marketing strategies?

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Porch Group Media

MAY 25, 2022

Mover marketing has long been associated with direct mail. But, it’s time to start recognizing mover marketing for what it is today. While direct mail certainly is a key part of mover marketing programs, digital channels have become increasingly effective at targeting and engaging moving consumers.

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First-Mover Advantage Advertising Agencies Acquisitions Marketing & Strategy 52

Porch Group Media

MAY 23, 2022

When people move to a new place, marketers can leverage data and mover marketing strategies to succeed in their overall customer acquisition and retention strategies. But how well are B2C companies leveraging mover marketing strategies? A joint study by V12 and Ascend2 shines a light on it.

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Porch Group Media

MAY 17, 2022

New research from V12 and Ascend2’s The Marketers Perspective on Mover Marketing report finds that mover marketing programs have a significant impact on the overall success of marketing performance, providing tremendous boosts in acquisition and retention initiatives. Making data actionable. Measuring ROI.

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Porch Group Media

AUGUST 29, 2022

Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. Source: The 2022 Marketer’s Perspective on Mover Marketing.

First-Mover Advantage 52

First-Mover Advantage Advertising Agencies Cable Marketing & Strategy 52

Porch Group Media

AUGUST 31, 2022

Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. Source: The 2022 Marketer’s Perspective on Mover Marketing.

First-Mover Advantage 52

First-Mover Advantage Paid Search Agency Planning Budget Programs 52

Porch Group Media

JULY 11, 2022

Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. What is Mover Marketing? | Meet Anders Ekman. s acquisition of V12 in 2021.

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First-Mover Advantage Acquisitions Paid Search Agency Marketing & Strategy 52

Porch Group Media

OCTOBER 26, 2022

Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. This content has been adapted from our Movers and Shakers podcast.

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Porch Group Media

JULY 21, 2022

Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. Anders Ekman: How Can Brands Take Advantage of Mover Marketing?

First-Mover Advantage 52

First-Mover Advantage Brand Identity Branding Acquisitions 52

Porch Group Media

SEPTEMBER 22, 2022

Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. This content has been adapted from our Movers and Shakers podcast. Michelle: Sure.

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First-Mover Advantage Marketing & Strategy Acquisitions Statistics 52

Porch Group Media

JANUARY 6, 2022

The new mover landscape is ever-changing. Stay up-to-date on the latest insights with the 2022 New Mover Marketing Success Kit. Our comprehensive kit provides access to helpful resources on new mover marketing trends, strategies and tactics – all in one download. Download Now.

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First-Mover Advantage Marketing & Strategy Tactics Marketing 52

Porch Group Media

DECEMBER 13, 2022

Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. This content has been adapted from our Movers and Shakers podcast.

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Paid Search Agency First-Mover Advantage Companies Lead Ranking 52

Porch Group Media

JANUARY 13, 2022

The Ultimate Guide to Turning New Movers into New Customers. When you hear the term “new mover marketing,” you may immediately think of the coupon books new movers receive when they move into their homes. But today, new mover marketing is so much more than that. How Does New Mover Marketing Work?

First-Mover Advantage 52

First-Mover Advantage Planning Advertising Agencies Paid Search Agency 52

Porch Group Media

AUGUST 16, 2022

Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. Host: What is your prediction for the movers segment? first appeared on V12.

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Porch Group Media

SEPTEMBER 20, 2022

Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. You’ll be the first to know when we post more great marketing content!

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Porch Group Media

AUGUST 8, 2022

Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. Movers as a Marketing Segment. Meet Jennifer Renaud.

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Segmentation First-Mover Advantage Trigger Marketing Paid Search Agency 52

Porch Group Media

JULY 1, 2021

Understanding your audience is critical to the success of your mover marketing campaigns. Using your CRM and other first-party data sources allows your organization to pinpoint your ideal consumers’ contact information and shopping behavior. How Does Data Science Work in Mover Marketing? Personalized Marketing.

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Marketing Attribution First-Mover Advantage Campaigns Cross-Selling 52

Porch Group Media

DECEMBER 7, 2022

Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. Download the 2022 New Mover Trends Report.

First-Mover Advantage 52

First-Mover Advantage Marketing & Strategy Segmentation Marketing 52

Porch Group Media

OCTOBER 20, 2022

New movers represent a lucrative segment for many businesses. However, not only are new movers a high-spending audience, they are also in a transitional stage that makes them more open to developing new brand loyalties. Purchase Intent & Shopping Behaviors 72% of new movers buy new items and services prior to moving.

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First-Mover Advantage Trends Research Purchase Intent 52

Porch Group Media

AUGUST 4, 2022

Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. Masonite and The 4 Marketing Ps. Meet Jennifer Renaud. It does not change.

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First-Mover Advantage Lead Ranking Paid Search Agency Advertising Agencies 52

Marketing Insider Group

JUNE 22, 2020

Understanding the needs of your customers is a vital element in the definition of the content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. And influencing buyer decisionsis what marketing is all about! Quick Takeaways.

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Porch Group Media

NOVEMBER 21, 2022

Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. This content has been adapted from our Movers and Shakers podcast.

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First-Mover Advantage Acquisitions Segmentation Demographics 52

Porch Group Media

JUNE 2, 2021

For years, mover marketing has been stagnant – few insights into pre-move indicators, stale direct mail campaigns, and a limited understanding of the mover audience. Mover marketing needed a complete overhaul to successfully reach the $170 billion mover audience. Overview of MoverTech.

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Porch Group Media

AUGUST 3, 2021

Often overlooked, new movers are a critical marketing opportunity for automotive brands to drive new revenue. Focus marketing efforts on the Service Department. According to Welcome Wagon , 57% of new homeowners own or lease two automobiles, and 54% will need auto repair services within the first six months of moving.

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First-Mover Advantage Marketing & Strategy Paid Search Agency Demand 52

Porch Group Media

FEBRUARY 24, 2022

This transcript has been adapted from the webinar, Why Your Brand Should Invest in New Mover Marketing. My name is Larisa Bedgood, and I’m the VP of Marketing here at V12. Today, we’ll be discussing why your brand should invest in new mover marketing. And some decisions are made pre-mover.

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Porch Group Media

NOVEMBER 15, 2022

Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. What do these changes really mean for consumers and marketers?

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