Martech

FEBRUARY 19, 2024

Have you ever wondered if traditional hiring practices are holding your marketing team back? I work with CMOs, helping them build best-in-class marketing teams, among other things. As marketing technology and consumer behavior continuously evolve, skills have a diminishing half-life.

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Porch Group Media

OCTOBER 22, 2021

New mover marketing is an effective way for solar energy providers to increase brand awareness and customer acquisition. A new mover is an individual who has moved into a new home in the last 12 months. Key findings: On average,new movers spend $1,360 on solar installation.

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Porch Group Media

JANUARY 23, 2023

Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. As you look at the whole marketing ecosystem, different channels will work at different times.

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Marketing Mix First-Mover Advantage Marketing & Strategy Email Marketing 105

Marketing Insider Group

NOVEMBER 7, 2017

For most marketers, influencer marketing is well worth the investment. Research from 2016 revealed that this marketing tactic can generate 11 times the ROI of traditional digital marketing. Collaborating with a thought leader, mover or shaker within your brand’s niche can be a lucrative piece of your overall strategy.

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Marketing Budget First-Mover Advantage Marketing & Strategy ROI 215

Porch Group Media

DECEMBER 6, 2022

Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. This content has been adapted from our Movers and Shakers podcast.

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Porch Group Media

JUNE 30, 2022

But, without the right insights on movers, your brand won’t be able to accurately identify and market to this valuable audience. Access to unified mover insights enables brands to improve reach and identify targeted audience segments to deliver a more personalized customer experience across all channels and stages of the buyer journey.

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Porch Group Media

JANUARY 25, 2023

Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. You’ll be the first to know when we post more great marketing content!

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Porch Group Media

JULY 5, 2022

And while 38% of retail marketers say their overall marketing strategies are very successful, there is still ample opportunity for improvement. Key Topics: How Effective is Mover Marketing?: Retailers with mover marketing strategies are over 2.5x Who is Using Mover Marketing?:

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Porch Group Media

MAY 12, 2022

Who Uses Mover Marketing? What is Mover Marketing? Mover marketing is a marketing niche that focuses exclusively on targeting moving consumers with advertising campaigns. When you hear the term “mover marketing”, direct mail may be the first channel that comes to mind.

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Porch Group Media

MAY 11, 2022

New mover marketing, also known as “mover marketing,” targets consumers who are moving. The spending habits of movers are dynamic, changing drastically during the time of a move. So, why are some marketers still on the fence about mover marketing? Mover Marketing is Not a Widespread Practice.

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Porch Group Media

SEPTEMBER 8, 2022

Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. The following content has been adapted from V12’s Movers and Shakers Podcast.

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Porch Group Media

SEPTEMBER 6, 2022

Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. The following content has been adapted from V12’s Movers and Shakers Podcast.

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Porch Group Media

SEPTEMBER 12, 2022

Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. The following content has been adapted from V12’s Movers and Shakers Podcast.

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Porch Group Media

FEBRUARY 28, 2022

Here are the top inbound states people moved to in 2021: (Source – United Van Lines Movers Study 2021 ). 2021 New Mover Trends Report from Porch Group and V12. Stay up to date with the latest insights and marketing resources. Stay up to date with the latest insights and marketing resources.

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Porch Group Media

JUNE 7, 2022

Article originally appeared on Marketing Charts. The national mover rate has been on a fairly steady decline over the past 35-40 years to a record low, but even so, 8.4% The survey indicates that some enterprise organizations have mover marketing programs in place, though these programs are not widespread.

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Porch Group Media

AUGUST 29, 2022

Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. Source: The 2022 Marketer’s Perspective on Mover Marketing.

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Porch Group Media

JULY 18, 2022

Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. The State of Mover Marketing | V12 Leadership Insights with Anders Ekman.

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Porch Group Media

SEPTEMBER 20, 2022

Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. The following content has been adapted from V12’s Movers and Shakers Podcast.

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Porch Group Media

MAY 25, 2022

Mover marketing has long been associated with direct mail. But, it’s time to start recognizing mover marketing for what it is today. While direct mail certainly is a key part of mover marketing programs, digital channels have become increasingly effective at targeting and engaging moving consumers.

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Porch Group Media

JULY 11, 2022

Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. What is Mover Marketing? | Meet Anders Ekman. s acquisition of V12 in 2021.

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Porch Group Media

AUGUST 31, 2022

Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. Source: The 2022 Marketer’s Perspective on Mover Marketing.

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Porch Group Media

OCTOBER 26, 2022

Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. This content has been adapted from our Movers and Shakers podcast.

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Porch Group Media

JULY 21, 2022

Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. How Can Brands Take Advantage of Mover Marketing? | V12 Leadership Insights with Anders Ekman.

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Porch Group Media

JANUARY 13, 2022

The Ultimate Guide to Turning New Movers into New Customers. When you hear the term “new mover marketing,” you may immediately think of the coupon books new movers receive when they move into their homes. But today, new mover marketing is so much more than that. How Does New Mover Marketing Work?

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Porch Group Media

MAY 3, 2022

V12 recently launched the 2022 Marketer’s Perspective on Mover Marketing Report , which explores how brands are utilizing mover marketing strategies to increase their customer acquisition and retention. Key findings from the report include: Who is using mover marketing strategies?

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Porch Group Media

MAY 23, 2022

When people move to a new place, marketers can leverage data and mover marketing strategies to succeed in their overall customer acquisition and retention strategies. But how well are B2C companies leveraging mover marketing strategies? By using data, mover marketing strategies can go beyond simple email campaigns.

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Porch Group Media

MAY 17, 2022

New research from V12 and Ascend2’s The Marketers Perspective on Mover Marketing report finds that mover marketing programs have a significant impact on the overall success of marketing performance, providing tremendous boosts in acquisition and retention initiatives. Making data actionable. Measuring ROI.

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Porch Group Media

SEPTEMBER 22, 2022

Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. This content has been adapted from our Movers and Shakers podcast. Michelle: Sure.

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Porch Group Media

JULY 21, 2021

3 Steps to Turn New Movers into New Customers. If you aren’t marketing to new movers – you’re missing out! each year, and the 2015 New Mover Report by Epsilon found that the average household spends about $9,000 on goods, services, financial, and insurance products. Approximately 40 million people move in the U.S.

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Porch Group Media

AUGUST 8, 2022

Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. Movers as a Marketing Segment. Meet Jennifer Renaud.

Segmentation 52

Segmentation First-Mover Advantage Trigger Marketing Paid Search Agency 52

Porch Group Media

AUGUST 16, 2022

Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. Host: What is your prediction for the movers segment? first appeared on V12.

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Porch Group Media

DECEMBER 9, 2021

This transcript has been adapted from the webinar, 2021 New Mover Trends: Marketing to Today’s Movers. We’re really excited to be presenting the results of our new mover research that we did with The Harris Poll. Our analysis of the market revealed that new mover marketing really had gotten quite stale.

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Porch Group Media

FEBRUARY 1, 2022

Watch our webinar which unveils new research, conducted with the Harris Poll, featuring the 2021 New Mover Trends Report. We explore the state of today’s new movers and discuss valuable opportunities for brands to reach a lucrative audience of consumers who are actively spending. Related Post: What is New Mover Marketing?

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Porch Group Media

DECEMBER 13, 2022

Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. This content has been adapted from our Movers and Shakers podcast.

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Porch Group Media

SEPTEMBER 23, 2021

Did you know new movers are the most economically valuable consumers on the market? In an industry all about getting in the door first, your mover marketing efforts must be timely and precise in order to successfully reach them. Mover Marketing Solutions. MoverTech Platforms.

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Porch Group Media

NOVEMBER 4, 2021

Census data, almost 30 million people moved in 2020, and this trend seems to be continuing with 2021, marking the year for a massive influx of first-time home buyers. Most notably, today’s new movers are prioritizing solar energy as a top item and service to spend on. MoverTech is a new generation of mover marketing.

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Porch Group Media

JANUARY 6, 2022

The new mover landscape is ever-changing. Stay up-to-date on the latest insights with the 2022 New Mover Marketing Success Kit. Our comprehensive kit provides access to helpful resources on new mover marketing trends, strategies and tactics – all in one download. Download Now.

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