Remove first-mover
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Email’s Role in the Marketing Mix

Porch Group Media

Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. As you look at the whole marketing ecosystem, different channels will work at different times.

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The Customer Experience: Delivering More Than Just a Product

Porch Group Media

Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. Obviously, we’ve got a strong focus on movers here V12. Meet Jennifer Renaud.

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Why Marketers Use Direct Mail

Porch Group Media

You’ll be the first to know when we post more great marketing content! Sometimes, maybe you’re overinvested, like I just mentioned in your marketing mix. The post Why Marketers Use Direct Mail first appeared on V12. Like what you’re reading? They know they can scale it quickly.

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Getting back to marketing basics

Biznology

The start-up founders are so intent on getting their product to the market and making their first sale that they often fail to understand the difference between sales and marketing or the distinction between a niche marketing strategy and one that is more inclusive. A similar phenomenon happens to many start-ups.

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How to Become a Household Name

Hubspot

Why it Caught on: A huge part of YouTube’s widespread popularity is its first-mover advantage -- it was one of the first video hosting sites ever founded, and after Google purchased it in 2006, it started growing rapidly. Takeaway for Marketers: Mix up your advertising strategies to keep exposing your brand to new audiences.

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Strengthening sales and marketing for the next financial crisis

Integrated B2B

ABM has been shown to deliver significantly higher return on investment for every dollar spent on sales and marketing, making it a must-have for winning in highly competitive marketplaces like the IT industry. Apple, Oracle and Fujitsu, for example, are some of these first-movers. Have you heard about ABM?

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The New Ecommerce Growth Playbook: Scale Your Shopify Store to 9 Figures & Beyond

Convert

The playbook to peruse revenue over profit can be necessary in certain situations; To capitalize on a first-mover advantage or when launching into new markets. To secure a significant market share and kill off competition (think Amazon). When reinvesting heavily into your company.