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3 Trends That Could Make Virtual Events Less Awful in 2021

Contently

We’ll be rolling out our first virtual gameshow to the public in February. LinkedIn Events. Last month, I called on LinkedIn to create more tools for B2B content creators, and hundreds of you responded in the comments with a resounding HELL YEAH. Did we force LinkedIn to alter their product roadmap in just two weeks?

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The subtle art of strategic planning in B2B marketing

Exo B2B

2- Determining issues and objectives A first step completed… We’re in a position to understand the factors that define the most important issues facing your company, and to guide your marketing in a strategic direction. Example of SWOT: (Note. Every action, every decision must be justified by a precise objective.

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How to Boost Ad Performance By Up to 30% with AI and Predictive Analytics

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Log into LinkedIn or go to Google Trends and you’ll immediately see that everyone—marketers included—are pumped about AI. For example, are you creating a brand awareness ad for Facebook or trying to drive demo requests on LinkedIn ? Is it for a LinkedIn thought leader ad , a landing page, an organic social post, or something else?

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Is Marketing Broken?

Marketing Insider Group

In the latest episode of BrightTALK’s Market Movers interview series with Christine Crandell, I made the plain and simple case: “Most of marketing is ineffective pushing, and that’s the stuff that we as consumers are tuning out.” [ Tweet This ]. It’s a promotion for # CMWorld. appeared first on B2B Marketing Insider.

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How to find and win your first 10 B2B customers

Lenny's Newsletter

A surprising number of founders found their early customers by putting out compelling content online and first building a following. Also, major shoutouts for First Round Capital. When joining communities, focus first on adding value to the community. For your first set of customers, trust is the key.

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50 Content Marketing Influencers You Need To Follow

Atomic Reach

Find him on Twitter & LinkedIn. His efforts at promoting best practices for content marketing were recognized in 2014 when he was awarded the John Caldwell Lifetime Achievement Award by the Content Council. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find her on Twitter & LinkedIn.

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The Next Big Thing in B2B Marketing: LinkedIn Thought Leader Ads

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What are LinkedIn thought leader ads? For some context, LinkedIn thought leader ads let B2B marketers promote employee posts from their company’s page via Campaign Manager. Note: Marketers can only promote posts from verified employees who have the company listed as an active and current job in their profile. Your buyers.