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The First-Mover Advantage, Explained

Hubspot

But by that time, we had a sizable lead in the market. This kind of head start has a name: first-mover advantage. What is the first-mover advantage? Brand leadership and loyalty are usually awarded to first movers, but they must continue to evolve to avoid being surpassed by competitors.

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Consumer Privacy and The Future of Digital Marketing

Porch Group Media

Welcome to the Movers and Shakers podcast. This content has been adapted from our full-length Movers and Shakers podcast, Consumer Privacy and The Future of Digital Marketing. Movers & Shakers Podcast by V12. Subscribe below to stay tuned for upcoming episodes with other industry-leading marketing executives.

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Skills-based hiring for modern marketing teams

Martech

Dig deeper: Before you hire another marketer, do these 5 things first Skills predict performance I coach my CMO clients to take a skills-first approach to hiring. Skills-based hiring matches talent to leading web, mobile and social platforms as they emerge. Dig deeper: Closing your team’s technical gap without hiring 2.

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Mover Marketing Challenge #3: Measuring ROI

Porch Group Media

Welcome to the Movers and Shakers podcast. Michelle Taves serves as Group GM of Porch Marketing, leading the integrated marketing strategy of V12 and fellow Porch company, Welcome Wagon. The following content has been adapted from V12’s Movers and Shakers Podcast. First, you need to establish your benchmark.

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Mover Marketing Challenge #4: Creating a Strategy

Porch Group Media

Welcome to the Movers and Shakers podcast. Michelle Taves serves as Group GM of Porch Marketing, leading the integrated marketing strategy of V12 and fellow Porch company, Welcome Wagon. The following content has been adapted from V12’s Movers and Shakers Podcast. Podcast Host: Michelle Taves. Is your team focused on it?

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V12 Leadership Insights: The State of Mover Marketing

Porch Group Media

Welcome to the Movers and Shakers podcast. Anders Ekman serves as President of V12, A Porch Company, and works with leading brands to realize the economic and customer experience potential of modern mover marketing. The following content has been adapted from V12’s Movers and Shakers Podcast, which can be found here.

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Mover Marketing Challenge #5: Buy-In From Leadership

Porch Group Media

Welcome to the Movers and Shakers podcast. Luci Rainey, former SVP of Marketing at PODS and Comcast, joins us to offer her insights and real-world experience on how to overcome the challenges of mover marketing and leverage your program to its full potential. Source: The 2022 Marketer’s Perspective on Mover Marketing.