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Competitors want you out, influencers want you in

Onalytica B2B

First of all, why? Ask them who they regard as influential, from whatever source – who they watch out for in trade publications, who they keep seeing at conventions, who they follow on Twitter, or which blogs they read, who they’re linked to in LinkedIn – or just who they happen to know is a mover or shaker in their field.

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Black History Month Pt 1: Black Innovators Who Inspire Change

ClearVoice

It’s also about being aware of the movers and shakers that lead the conversations of change. We're featuring 12 phenomenal Black Creators that will inspire, inform, or spark change in the way we think collectively. You can find her on Facebook , Instagram , Twitter , YouTube , and her website.

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10 Email Marketing Influencers You Need to Be Following

BenchmarkONE

Luckily, there are some amazing email marketing influencers out there to keep you informed, amused, and help you reach your customers with ease. Tom takes to Twitter to help email marketers ensure that their emails are getting to their intended recipients. Follow Tom on Twitter. Follow Matthew on Twitter. Joe Pulizzi.

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How Heineken built a successful metaverse branding strategy and brought their virtual beer to life

ClickZ

Heineken have become one of the latest brands to join the rapidly expanding collection of big-name brands with a footprint in the metaverse with the launch of ‘Heineken Silver’ – the world’s first Virtual Beer. The world’s first ‘virtual beer’. This was a first move into the metaverse for Heineken.

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How to Leverage Social Intent Data for Email Marketing

Adobe Experience Cloud Blog

Broadly speaking, there are two types of intent data–first party and third party data: First party intent data includes all the actions people take on your owned digital properties. First party intent data can be extremely useful. On Twitter, you can identify potential buyers based on their tweets and following relations.

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Facebook Advertising: Your Secret Weapon for Customer Acquisition

Porch Group Media

Here are some additional stats on Facebook every marketer should know: 68% of Americans use Facebook In comparison, 35 percent of Americans use Instagram, 29 percent use Pinterest and 24 percent using Twitter. Target Your First-Party Audiences and Look-Alike Audiences on Facebook. Hootsuite). Who’s using Facebook?

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Why Google Has the Hammer To Make Businesses Use Google Plus

Convince & Convert

My initial, abbreviated take is that Google’s new social toy is essentially a Facebook Twitter hybrid with outstanding ease-of-use and eye-popping potential. No slaving over list creation (Twitter), or slogging through the mine field of clicks and sketchy instructions for creating your own groups (Facebook). A lot of sense.

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