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30 Email Marketing Statistics to Inform Your Mover Marketing Strategy

Porch Group Media

How Brands are Using Email as Part of Their Mover Marketing Programs. When it comes to mover marketing, email is a digital channel brands cannot afford to forego. With access to rich consumer audiences and insights, email enables marketers to reach movers early and target them at key points throughout the move journey.

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New Movers: The Secret to Skyrocketing Solar Energy Sales

Porch Group Media

New mover marketing is an effective way for solar energy providers to increase brand awareness and customer acquisition. A new mover is an individual who has moved into a new home in the last 12 months. New research from the 2021 New Mover Trends report shows that many new movers are purchasing solar energy products and services.

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3 Steps to Turn New Movers into New Customers

Porch Group Media

3 Steps to Turn New Movers into New Customers. If you aren’t marketing to new movers – you’re missing out! each year, and the 2015 New Mover Report by Epsilon found that the average household spends about $9,000 on goods, services, financial, and insurance products. Personalization goes beyond using the individual’s first name.

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Skills-based hiring for modern marketing teams

Martech

Dig deeper: Before you hire another marketer, do these 5 things first Skills predict performance I coach my CMO clients to take a skills-first approach to hiring. Roster-wide tech fluency unlocks first-mover opportunities while protecting against obsolescence. They brainstorm innovative campaigns from varied perspectives.

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Mover Marketing: Direct Mail vs. Digital

Porch Group Media

Mover marketing has long been associated with direct mail. But, it’s time to start recognizing mover marketing for what it is today. Oftentimes, when people hear the term “mover marketing,” they immediately think of the flashy advertisements and coupon books that show up in their mailboxes once they’ve moved into their new homes.

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Targeting New Movers Throughout the Entire Move Journey

Porch Group Media

Welcome to the Movers and Shakers podcast. This content has been adapted from our Movers and Shakers podcast. Larisa: I think when a lot of marketers hear the term “mover marketing” they still think of it as only being direct mail, which I know is a great channel. movers possible. Possible Movers. Likely Movers.

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A secret to home solar sales? Pre-movers

Porch Group Media

Approximately 27 million people reported moving within the United States in 2021, and these movers spent billions of dollars per year on numerous products and services. The 2021 New Mover Trends Report by V12 and Porch surveyed more than 1,000 U.S. The 2021 New Mover Trends Report by V12 and Porch surveyed more than 1,000 U.S.